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I've always ordered the Space Gray. I contemplated ordering Silver or Gold this time but can't get myself to liking the front white bezel.

Same here , I really wanted a white phone , I even ordered it and when I was done thought I'd never get used to the white bezels so ordered the black and canceled the white !
 
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Was all set to buy silver simply because I knew there would be less demand and I got into order very early so on impulse I ordered black. Says delivering on the 16th so hopefully that holds out. I leave the country for 2 weeks starting 9/22.
 
I don't really care much about the back color. I'm more concerned with the front color and I prefer the black front.
 
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Well silver iPhones are still my favorite :) Everyone is excited about new black colors because the last truly black iPhone was iPhone 5 in 2012, so silver and gold are a bit stale I guess. And Apple uses jet black in their ads because it makes them look fresh, even though the design is the same as on 6 and 6s.

I loved the iPhone black 5 design and kept my gold 5s. I was hoping for a model overhaul for the 7. Maybe people just want something 'different' ----gloss black. The new black hahaha. When the gold came out, everyone wanted that one etc.
 
I love the silver! I ordered a silver 7plus 256gb. Black phones are depressing to me. I can't stand to look at them after a week or so. Void of color (other than the display), so yeah, I like silver....don't care for gold.
 
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I prefer the white front. I ordered a silver iPhone 7, 128 GB. The back color is pretty irrelevant since I will put it in a silicone Apple case.
 
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Gold is ugly, silver is cool but boring. The matte black is going to be the most popular no question.
 
the fact that silver had white face kills it. look at all tVs and monitors... what color is bezel? black.. when watching video it blends it and makes it part of screen. with white, thats not the case.

they needed to add silver with black face..
 
the fact that silver had white face kills it. look at all tVs and monitors... what color is bezel? black.. when watching video it blends it and makes it part of screen. with white, thats not the case.

they needed to add silver with black face..
But what color are most walls behind TVs screens? white or light colors...
 
There seems to me to be a gender split. Men tend to get black phones and women tend to get white/gold phones. In fact, I think every woman I know with an iPhone has a white/gold phone. And tech rumor blogs tend to have a much more male audience. But the white/gold must outsell the black model and that is why Apple has previously offered three versions of it (silver, gold, rose gold), while only one black phone (and it wasn't even black, it was grey).
 
I mostly do silver. The few times I've gone black I've ended up getting a dbrand skin to make the front white again. I hate fingerprints and because the iPhone top and bottom bezels are so big it really bugs me. Esp outside during the day.

I think the black front looks better clean and the new two black versions are sick but I know after about 20 minutes I'd be annoyed with the fingerprints and be ordering a skin to make the front white again lol. So went with white.
 
I'm reading a lot of excitement for Jet Black and Matte Black, as expected and understood. Why no love for Silver or Gold? ;)

When black and jet black wasn't available I tried to order silver it said available for launch day pickup but the connection to att failed and I lost it......at that point I considered ordering gold but then said to myself no way it's too ugly and ordered black for September 26th......I like silver but both my 6+ and 6S+ were silver was looking to change it up.
 
I'm admiring my silver 6S plus right now. It's quite nice and I'll be sad to see it go. Rose gold is a much nicer colour though.
 
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