I was going to buy mine full price on launch date, but I'll just wait it out and get the 64GB and a few cases. It's worth waiting a few weeks until my contract is up. Better use of my money as I'm stuck with AT&T anyway.
I need the phone on day 1, so:
Plan A - purchase online at midnight on 9/20 ONLY if I can pick it up at an Apple store the same day.
Plan B - if above plan is not an option, call off work and wait in line a couple of hours before 8:00 am
I'm almost considering just biting the bullet and pre-ordering a 32GB 5C for the same price...
To deal with what may be a hassle or not deal with the hassle....Decisions...Decisions
But that whole reservation system was to fend off the hordes of scalpers who would stand in line. Now that there's a simultaneous launch in China, the number of scalpers will decrease dramatically.