Seems to be the case for nearly every model release I've paid attention to here.
Apple iPhone release process:
- Media posts leaks and speculation for weeks
- Some people build up expectations of what they think Apple "should" do
- Apple announces the new model
- A number of people post a flurry of disappointment / hissy-fit threads based on their unfounded expectations of what they think Apple "should have" done.
- Apple receives tons of preorders (when offered) and people line up at the stores in advance of release day. Pepper this with a few extreme folks camping out for days and the occasional Woz sighting.
- Apple sells tons of phones
- Some number of OCD individuals get torqued about some imperfection or issue that affects a small portion of devices and generate an epic "xyz-gate" thread on MacRumors
- A portion of these people return / exchange their device repeatedly seeking the absolutely perfect device.
- Apple (presumably) addresses any real production or software issues in the weeks following release.
- Rest of the world looks on amusedly at the people so wrapped up in an inanimate electronic gadget and goes on about its business.
- Repeat cycle in a few months
This post here should get it's own thread