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Raw footage? How can we be sure that it is not processed in anyway by the camera subsystem? I would have to guess that the Nokia camera is not presenting us with a "raw footage" look without a flash and probably has an HDR-like system with multiple exposures taken during low light or extremely bright situations dynamically. Since we don't have the source code for the nokia camera app, there is no way of knowing what it is doing.

Unless if they have some kind of crazy new sensor, it is likely using some processing in the background to fill out the shadows and adjust the exposure.

Given this, I think it would be fair to turn on HDR on the iPhone. The reality is that these comparisons are looking at the full stack which includes the camera subsystem and camera app so we might as well look at all of the different modes they have to offer.

Nope. The issue with HDR is it's an added step to get a better image. If the 920 has that feature automatically turned on, then it's still a fair comparison because you're still comparing point and click with no added changes. This is after all an advertisement. There's no incentive for Nokia to go out of their way of highlighting the iPhone's features. The reality is you have to either try them both in person to see the difference, or base it on professional reviewers. Based on a lot of head to head reviews,the Nokia cameras a slight edge on quality photos. A lot could be done to massage the photo by manipulating the data, but based purely on hardware, the Nokia one is better. 4-5 years ago, Apple didn't have the highest pixel camera on the market. The market emphasized bigger and bigger megapixel, but Apple understood that lens size was a much bigger factor in photo quality. Now the competition understands that principle, and they're perfecting their devices. The 920, and 1020 have better hardware.



I also have a Nikon DSLR but I rarely take it with me so the best camera is the one you have on you.

I recently bought Olloclip 3 in one lens system for my iPhone 4S and have found the wide angle lens to be the most useful for downtown shots of builds. In some ways, it has changed my iPhone 4S to be a more versatile camera than my DSLR because I only have the starter lens on my Nikon and additional lenses are too damn expensive.

Does anyone want to buy a slightly used DSLR?

Yes, the best cameras are the ones you have with you. With that said, if you're a professional photographer (as in you're paid to do it for a living), you'll have your best real camera on you. Unless you work for the Chicago Tribune. It's great that they're comparing cameras, but realistically people look at the whole package, and like what you did, see what type of compromise they could accept. The Olloclip 3 is a compromise. The 920, or 1020 will appeal to hobbyist and photo-enthuse individuals out there, but they're going to weight the cost and benefits of the whole phone.
 
Seems so strange that a secondary/tertiary feature (i.e. camera) that creeped onto a device is now the defining feature of said device (for some people).

Perhaps we should rethink these devices and consider them cameras which just happen to make calls, given the penchant to judge these devices based on this feature and this feature only (for some people).
 
The comparison photo is certainly nicer on the Nokia, however I am surprised the difference between f2.0 and f2.4, there shouldn't be that significant a difference in the lighting which suggests to me perhaps the Nokia one had some form of external lighting where the iPhone did not.

It has much better low ISO sensitivity, plus optical image stabilization allowing for longer exposures to capture more light. Both translate to a much brighter, sharper, and less noisy image.

It's crazy to me that people here would believe that Nokia is somehow faking this. I own both a 920 and the iPhone 5 and the actual difference between the cameras is much more striking than even the commercial is showing.
 
Lets get a few things straight...

Ok, lets get a few things straight as some people are getting themselves in a bit of a tizzy...

In the UK, where this ad was shot, it is pronounced Knockia, in the US it is NO-kia and in Finland it is NoKEEa. They are all basically correct. It just depends on which version of English you speak (see 'aluminium' etc)

None of the pictures have been faked or retouched. They are the original pictures taken straight off the phones and dropped into the edit.

The skater shots were taken less than 10mins apart, the weather in London just moves real fast sometimes. All the photos were taken by real people, not a pro photographer and not a Nokia technician. Just like you or me taking point and shoot pictures with our phones, no clever tricks, no dicking around with the settings and no photoshop. Just point and shoot. That was kind of the point. It does legitimately show that in some, indeed most situations that we encountered that the 925 takes better pictures, especially in low light. They aren't perfect. And you'll notice that it says 'better' not 'perfect' pictures. If you want perfect pictures, use a Canon 1D (or better still, medium format film!) and get Rankin to shoot it.

Have a nice day.
 
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And in 1 month, we're going to have a new iPhone 5s.

These comparisons to the iPhone 5, a 10 month old phone, are hilarious.

Do a new comparison Nokia when the 5s is out.

I highly doubt the camera in the next
iPhone revision will be as good as this Nokia phone.

What you can be sure of - the iPhone 5s ( or whatever ) will be a better camera than the iPhone 5.
 
As the old saying goes: The best camera is the one you have with you.

The point to Apple's commercial was that more people choose to carry iPhones than any other phone.

Unless Nokia can come up with a phone that more people want to carry, it's moot.

Then, of course, way more people choose to carry Samsung phones than iPhones but Apple somehow managed to overlook this inconvenient fact.
 
They've been lead to believe that they're carrying around great cameras, when in reality the camera in the iPhone 5 are probably the worst of those amongst premier products.

No offence but that is absolute bullcrap. Outside of low light, the Lumia 920's shooter is average at best. Ditto for the Galaxy S3 (and in some cases the S4). Also, the HTC One's pics look good on a cellphone screen and pretty much nowhere else.

The only cameras truly superior in almost every aspect to the iPhone 5 are the S4 Zoom, Lumia 1020 and 808 PureView...as they should be. In every other case the iPhone 5 matches or exceeds the competition.

Source? i've owned/own flagship(s) from every platform out there.
 
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I am going to:

1. Patent anti-Apple ads
2. Sue everyone for copying and patent infringment
3. Profit

(thinks all bases are covered)

/lights cigar with $100 bill.:cool:



On topic: I understand Apple is the market leader and everyone goes after the market leader but at some point companies have to realize this is getting pretty old.


I will sue you for making profit off of anti-Apple advertisements. :D:apple::cool:
 
Wow nokia is now bashing apple? They really ought to know better having the worst phone OS about in Windows phone. Come on, nokia can't expect people to think that any phone camera (and they are all poor) is worth dumping android or Ios for.

Nokia people in glass houses, shouldn't try and take a dump. Apple will come with a better camera real soon and you might just regret thinking you can outpace anyone in the tech industry 6 months is all you need to make hardware advantages dissolve. Sorry nokia but why don't you just sell your own features next time and get a better OS.
 
Great ad. Not only does the Nokia run on an infinitely better OS than iOS, but it's camera is light years ahead of it. All for a cheaper price, and you dont have to wait in line like a fool to get one.
 
I watched this ad and felt no human connection to it.
Apple ads always connect to people and drive emotion. All competitors ads are missing this.
When I first watched the apple camera, I could relate to the entire ad. We all take photos like the ones in the ad. The Nokia ad is just bashing that.
I want to see Nokia market better. We need more competition to stop this Galaxy vs iPhone BS.
 
Great ad. Not only does the Nokia run on an infinitely better OS than iOS, but it's camera is light years ahead of it. All for a cheaper price, and you dont have to wait in line like a fool to get one.

You actually think WP8 is better than iOS 6/7?

Ohwow.jpg
 
Usually when a company bashes another company's product, is because their own product is not good enough to sell on its own.

If you truly have a product that is better, it will sell itself. This is what Apple is doing.

Mac versus PC commercials? Because the Mac has sold itself and is in such a great marketshare position.


Wow nokia is now bashing apple? They really ought to know better having the worst phone OS about in Windows phone.

Windows Phone 8 (and 7 before it) gets very good reviews from critics and is a very good OS. It just doesn't have the ecosystem to support it right now.
 
I would rather have an inferior camera with an apple logo on it than a superior camera with a Nokia logo.....
 
For some reason, Nokia's photo at the bottom doesn't look natural to me. Even though the iPhone's picture is more dull and looks less vibrant, the vibrancy in the Lumia looks fake, imo.
 
rule #1 learned in business school: never bash your competitors to promote your own product


Nokia doesn't know how to sell its products other than comparing it to the iphone 5, what a bunch of amateurs :rolleyes:

No, its payback for Apple being cocky about there products thinking they are the best, plus, Apple was the one who started the whole bashing other competitors with the Mac vs. PC ad's
 
The last company (MS) bashed Apple products and compared it with theirs has just failed to sell the products and slashed prices like crazy. Nokia will be next.
 
LOL. Nokia is desperate. And quickly running out of cash

The great thing about this all is Microsoft and Nokia are tied to the hip. It only takes one of them to stumble to bring the whole charade down

What is funny and little bit under the radar is that Microsoft is going to go 18 months without any meaningful update to their phone OS. From an upstart in the space. With 3-4% market share. It is all going so well
 
No offence but that is absolute bullcrap. Outside of low light, the Lumia 920's shooter is average at best. Ditto for the Galaxy S3 (and in some cases the S4). Also, the HTC One's pics look good on a cellphone screen and pretty much nowhere else.

The only cameras truly superior in almost every aspect to the iPhone 5 are the S4 Zoom, Lumia 1020 and 808 PureView...as they should be. In every other case the iPhone 5 matches or exceeds the competition.

Source? i've owned/own flagship(s) from every platform out there.

If you're comparing photos from the original firmware on the 920, then your statement might have some credence... but after the firmware update at the beginning of the year, it brought the 920 to the top of the pack.

Here are some photos I just shot in the last 30 minutes of my very-well lit work area... comparing iPhone 5, Lumia 920, Canon PowerShot S100 (considered by many to be the best point and shoot ever made) and the Canon EOS M mirrorless camera. These were shot under absolutely identical conditions, and the only editing I did was to blur out my email window. The iPhone 5 image is terrible in comparison to all of the others.

Three of the images will seem a bit dark because of the super bright monitors in the shot, but lighting in this space is actually very bright.

Keep in mind that the 925 has had numerous refinements over the 920. Unfortunately I don't own a 925 to do the direct comparison myself. The 920 is the closest match I own.

http://flic.kr/s/aHsjHjonGU

Go directly to the full-size versions of the images...
iPhone 5:
http://www.flickr.com/photos/42129893@N05/9445507873/sizes/o/in/set-72157634950755048/
Lumia 920:
http://www.flickr.com/photos/42129893@N05/9445508767/sizes/o/in/set-72157634950755048/
Canon PowerShot S100:
http://www.flickr.com/photos/42129893@N05/9448313996/sizes/o/in/set-72157634950755048/
Canon EOS M:
http://www.flickr.com/photos/42129893@N05/9445510375/sizes/o/in/set-72157634950755048/

There's no comparison, guys... the camera on the iPhone 5 isn't very good, no matter what Apple marketing may tell you.
 
And it's an ad about the camera capability...

Its a slightly redundant criticism to say that this ad just focuses on the camera function... It's a 'riposte' to the iPhone 'pictures every day' ad... Which doesn't mention the other features on the iphone, or the OS, or the call quality, or the materials used in construction, or the apps, or the battery life, or the amount of GB of storage, or how exponentially cooler you will be and how much more sex you will get if you sell your soul to Apple etc. If you want any manufacturer to tell you everything about the phone, it wouldn't be an ad it would be a programme. Or a pamphlet. Or a website..
 
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