Nokia Launches Lumia 925 Advertisement Bashing iPhone Camera

[cclloyd]

Knock-ia? That's how it's pronounced?

I always called it No-kia.

You learn something new everyday.

No you're pronouncing it correctly. They're doing it wrong.

 

[iRock1]

Haha, isn't this funny? You see a fair advantage of the competition over the iPhone, and then the bitching automatically starts: "if I wanted a better camera I'd rather buy a DSLR", "they're just desperate comparing themselves to the best phone in the market".

Really? How difficult is to assume that the iPhone is not perfect — and that some other phones may be better in certain aspects?

There is a huge difference between being an Apple fan and an irrational fanboy. This Lumia thing seems to have a better camera. Live with it.

 

[drblank]

is that the only thing that's better about a brand new product compared to last year's model? I'm sure the next iPhone will have a much improved camera that will probably compete with this one.

And what about the apps on the Nokia? Hardly any.

I'm sure it's got a decent camera. But that's not the only reason to buy a smartphone.

----------

Haha, isn't this funny? You see a fair advantage of the competition over the iPhone, and then the bitching automatically starts: "if I wanted a better camera I'd rather buy a DSLR", "they're just desperate comparing themselves to the best phone in the market".

Really? How difficult is to assume that the iPhone is not perfect — and that some other phones may be better in certain aspects?

There is a huge difference between being an Apple fan and an irrational fanboy. This Lumia thing seems to have a better camera. Live with it.

So it's got a better camera. Is that all? I use my phone for a LOT more than just a camera. I'm sure the next iPhone to compete with this one has an improved camera. Products improve every year and they are comparing a brand new product against a 10 month old product? Wait until this year's iPhone comes out and THEN compare. I'm sure there will be little difference.

 

[0x0x0x0]

And what about the apps on the Nokia? Hardly any.

What app do you actually need?

I'm sure it's got a decent camera. But that's not the only reason to buy a smartphone.

Nope, what do you use your phone for? Making calls (without the mandatory use of a "condom"), texting, mobile web browsing, taking notes, snapping photos, NFC charging (I've not plugged the USB cable in once since I got the phone at the start of May), native usb connection without the unnecessary proprietary junk, bluetooth... Oh and a decent battery life...

 

[E.Lizardo]

Huh.
I always thought it was No-Key-ya
So it's knock-ya?
Learn something every day.
But sorry knockya,nice as your camera is,I don't pick my phone for the camera.Good luck though!

 

[albusseverus]

Who missed the operative line in the article?

[url=http://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image[/url]


Nokia has taken a page from Microsoft's advertising book, today launching (via UKMR) a new advertisement comparing the company's Lumia 925 to the iPhone 5.

Maybe, like Microsoft (Surface), Nokia is soon to announce 'disappointing' sales and write off a billion dollar loss!

Can't wait.

Meanwhile, we'll keep laughing at Nokia's clueless commercials. What were they thinking when they let Microsoft take them over? Microsoft, who brought us the t-shirts that read "If you think iPhone is great, wait till you see Windows Phone". Windows Phone who?? If getting into bed with Microsoft was Nokia's last straw… they're sunk.

Pitty. We thought they were making good phones—before Apple came along. Just like Windows had 100% of the tablet market—before Apple came along.

 

[Pompiliu]

this is just lame... And i am a nokia fan...

BTW, in the video, is that bear getting a blowjob?

 

[gentleman00]

iPhone's sensor size = 1/3.6. Nokia 1020 sensor size = 2/3.
Does Nokia's 1020 capture more detail and information? Umm.. yes.

I was not making a comparison between Apple and Nokia. I was comparing the sensors in smartphones and professional cameras. You don't need a 41 megapixel smartphone camera to take pictures.

 

[lilo777]

Okay so Microsoft is basing the iPad, but the Surface is getting killed when it comes to sales numbers, and the same thing is now happening with the the Lumia... when will they learn?

You mean like Samsung bashed iPhone and where has it got them?

 

[boss.king]

rule #1 learned in business school: never bash your competitors to promote your own product


Nokia doesn't know how to sell its products other than comparing it to the iphone 5, what a bunch of amateurs

Isn't that what Apple did for years with the I'm a Mac ads?

 

[jnpy!$4g3cwk]

Couple of camera mobile phone comaprisons using the iPhone 5 and Nokia 925:

http://www.phonearena.com/reviews/C...TC-One-iPhone-5-Samsung-Galaxy-Note-II_id3346

http://www.todaysiphone.com/2013/07/nokia-lumia-925-vs-iphone-5-camera-shootout/

This one has both the 1020 and the 925:

http://www.phonearena.com/reviews/C...alaxy-S4-iPhone-5-Lumia-925-One_id3372/page/7

 

[lk400]

Clearly a marketing person, and not a technical person, came up with the comparison shots. Better low light capability is not the same as brighter or darker exposure! The iphone shot is simply underexposed - its impossible to tell which has better low light capability from such a comparison. I would like to see where that comparison shot is metered from, if they tapped a bright white section of the frame, it would underexpose like that.

I didnt watch the ad, but from the captures here, looks like the line should be - Each day more people take better exposed images of their food with a Nokia and upload them to social networking websites to prove that they are indeed eating food, and this is indeed news worthy of being advertised to their followers.

 

[itsamacthing]

I hate taking photos with my iPhone in doors, the flash washes everyone out, or it's too dark or noisy. Outdoors, the camera works fine in good day light. I'm still on my 4S, won't upgrade my iPhone till it has a bigger screen and better camera. Or maybe I will just get the Nokia. Seems like Apple is hanging on to their trickle down mentality while the world is passing them by...

 

[jnpy!$4g3cwk]

Keep in mind that the 925 has had numerous refinements over the 920. Unfortunately I don't own a 925 to do the direct comparison myself. The 920 is the closest match I own.

--

There's no comparison, guys... the camera on the iPhone 5 isn't very good, no matter what Apple marketing may tell you.

I looked at the pictures. Kind of tough conditions, and, both the iPhone 5 and 920 are mediocre. The S100 is surprisingly good, though it can't handle the contrast as well as the EOS M. I admit I thought the iPhone 5 would be able to compare OK with the S100. Maybe next time you can include a Samsung Galaxy S4 and a Nokia 1020? Surely the 1020 can hang with the S100?!

 

[moxin]

This could only make iPhone more stronger,
This shows that iPhone is the "king" of all smartphones that's why everyone is targeting it.
Apple would know what lacks on their side and might bring some changes/upgrades to those certain areas.
Also, not to mention, free marketing for iPhones

 

[neutrino23]

The Nokia camera does seem nice. The ad though is kind of sad. Interesting how they tried to copy the Apple ad but it came off kind of lame. The original was beautiful.

It reminds me of the I'm a Mac, I'm a PC ad where Justin and John each made a movie. Justin's movie is represented by a supermodel and John's movie was represented by a hairy guy with a cigar wearing the same dress.

This is not a slam on Nokia, I'm just fascinated at how in the hands of a gifted artist roughly the same material can look so different.

 

[ghsDUDE]

Did he say NYUKIA?

 

[kis]

You serious right now?

absolutely - the Lumia 920's build quality and durability are considerably better than the iPhone 5's. The iPhone 4 series seems to last forever. My iPhone 5, on the other hand, is only 3 months old and looks as though it's been through a meat-grinder. I've dropped the 920 several times and it doesn't even have a scratch. If you drop the iPhone 5 from 20cm, the screen's toast.

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Care to elaborate with something more objective than a vague insult?

Not really, as you were just trolling. You're claiming that the Lumia 1020's 41mp resolution is reached by interpolation and that the same could be done with the iPhone's sensor. And that is, pardon my French, crap.

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I was not making a comparison between Apple and Nokia. I was comparing the sensors in smartphones and professional cameras. You don't need a 41 megapixel smartphone camera to take pictures.

That's true and Nokia isn't saying you do. The fact is: the lossless zoom feature the 1020 comes with is absolutely amazing. And that's what the phone's 41mp sensor is all about.

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Not really. How often did they mention the actual name of the competing brands? It was usually "I'm a PC" not "I'm a Dell Optiplex 150" or "I'm a ThinkPad." There is a difference being completely general about the market competitors and actually naming them (or their products).

I'm not saying Apple never mentioned a competing product, by name, in an ad (I don't know every ad piece they had created). But Apple pretty much never bashes competitors in ads. They tend to advertise against the general market, not any specific competitor.

You're kidding, right? Should Nokia call the iPhone "a mass-market smartphone device made by Apple" and you'd be ok with it? In their Mac vs. PC campaign, Apple exclusively targets and extensively bashes Windows features.

 

[Antares]

They did mention specific names a lot during their keynotes back in the day. "This is the best Dell money can buy vs a PowerMac G5..." "This is a sun server and an HP vs the all new Xserve...."

Edit: Although, they did bash Intel pretty good on TV in the 90s. Remember when they set fire to the Intel bunny man?

Yes. I even have an old Powerbook poster that has the tagline, "It eats Pentium notebooks for lunch" with a shark picture on the screen of the Powerbook. Though, technically, that's a component, not the brand name of the laptop or desktop. I did say, "generally."

You're kidding, right? Should Nokia call the iPhone "a mass-market smartphone device made by Apple" and you'd be ok with it? In their Mac vs. PC campaign, Apple exclusively targets and extensively bashes Windows features.

Nope! Not kidding. They shouldn't even need to mention Apple or the iPhone. In Mac vs PC, Apple didn't mention products or brands (as far as I remember...I could be wrong). Just the general "PC" term. But it was years ago since that campaign ended.

Regardless, I miss those ads. Those were fun years.

 

[lawrance]

ok, lets get a few things straight as some people are getting themselves in a bit of a tizzy...

In the uk, where this ad was shot, it is pronounced knockia, in the us it is no-kia and in finland it is nokeea. They are all basically correct. It just depends on which version of english you speak (see 'aluminium' etc)

none of the pictures have been faked or retouched. They are the original pictures taken straight off the phones and dropped into the edit.

The skater shots were taken less than 10mins apart, the weather in london just moves real fast sometimes. All the photos were taken by real people, not a pro photographer and not a nokia technician. Just like you or me taking point and shoot pictures with our phones, no clever tricks, no dicking around with the settings and no photoshop. Just point and shoot. That was kind of the point. It does legitimately show that in some, indeed most situations that we encountered that the 925 takes better pictures, especially in low light. They aren't perfect. And you'll notice that it says 'better' not 'perfect' pictures. If you want perfect pictures, use a canon 1d (or better still, medium format film!) and get rankin to shoot it.

Have a nice day.

how the hell do you know?

 

[sanook997]

To even suggest that Apple doesn't focus on build quality is shear stupidity on Nokia's part as build quality has always been Apples hallmark. They needed to find a better angle...

Any phone that shoots 40+ megapixels is also just stupid, not because of file storage and data transmission sizes but also for what you will do with the photos, their useless at that size. I shoot both a Nikon D4 (lower pixels and more expensive than the D800) and the D800, both with far less pixels and with good reason. Most professionals and serious armatures will tell you that shooting beyond 25M pixels even on pro cameras makes no sense unless you want to print wall art etc. Its far better to stay at about 8-12 MP on a phone and then optimizes the software and controls for speed, focus, aperture and point and shoot.

These phones are just marketing hype for the kiddies that don't know the first thing about quality photography...... 43MP

 

[APPLENEWBIE]

LUMIA 1020 makes unnecessary to buy and carry a DSLR

Well, not quite, but I am very impressed with the photos it takes. Leo Laporte was showing some crops that were amazing. Apparently low light capability is pretty good too. Being able to zoom in (crop) aggressively with lots of residual pixels may be the next big thing in photography. The next next big thing in photography is mandatory 128gb memory on-board!

 

[Liquorpuki]

I am a professional photographer and this is clearly hype. The difference between f2.0 and f2.4 is half a stop. The Zeiss lens is surely a $10 piece of plastic, not a $2500 camera lens. The dark image has nothing to do with either aspect - it has to do with the automatic exposure control - and I have an iphone5 and never gotten dark images like that. And these other things "benefits" over the iphone camera are all gimmicks.

Thank you for pointing that out. I'm sure plenty of people were actually confused and thought their phone came with a $2500 lens

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To even suggest that Apple doesn't focus on build quality is shear stupidity on Nokia's part as build quality has always been Apples hallmark. They needed to find a better angle...

Any phone that shoots 40+ megapixels is also just stupid, not because of file storage and data transmission sizes but also for what you will do with the photos, their useless at that size. I shoot both a Nikon D4 (lower pixels and more expensive than the D800) and the D800, both with far less pixels and with good reason. Most professionals and serious armatures will tell you that shooting beyond 25M pixels even on pro cameras makes no sense unless you want to print wall art etc. Its far better to stay at about 8-12 MP on a phone and then optimizes the software and controls for speed, focus, aperture and point and shoot.

These phones are just marketing hype for the kiddies that don't know the first thing about quality photography...... 43MP

You need to research the phone, the 41 mp is for pixel binning and a lossless digital zoom, not for taking pictures the size of posters

 

[SlCKB0Y]

As the old saying goes: The best camera is the one you have with you.

The point to Apple's commercial was that more people choose to carry iPhones than any other phone.

Unless Nokia can come up with a phone that more people want to carry, it's moot.

Huh? Wow, that's some impressively faulty logic... I'm not even sure where to begin with that one

 

[dragje]

I actually think this is a good ad. It's a good ad for Nokia cameras. For Windows Phone, not so much.

Since I plan on purchasing a new iPhone this round, I really would love to see a huge improvement in the iPhones low light and speed capabilities (slow mo 120fps for movies) over any jump in megapixels.

Then again, anything will be a huge leap from my 3GS.

You should wait then, if you really looking forward to the things mentioned above then I would recommend to wait what the new iPhone will bring. It remains to be seen if slow motion video and high quality pictures like the Nokia can deliver will be in the new iPhone 5s. I think not when looking at the rumors. I always buy a new iPhone each 2 years, in Europe we have a iPhone carrier plan, you pay a bit extra each month but for that you get the iPhone with that account. After 2 years you have payed off both your iPhone and your contract. With a new contract, paying mostly the same but more often even less since the carriers asking less and less due competition I can again pick out a new iPhone. I noticed little changes within each new version, but each 2 versions the changes are quite big...