I've mentioned this in another thread or two. I don't know where the perception that people who spend money on "expensive" (let's define that for this thread at $10,000 and up) watches do so "willy nilly" and just on a whim. It's a frustrating misconception, as a person who loves watches. I have lots of friends who also buy/collect watches at this price level, both in person and online, with watch collections in the hundreds of thousands of dollars. And I don't know a single person who buys watches like many on this forum seem to suggest. It's planned out, thought out, scrutinized. I personally have bought over $90,000 in watches the past 12 months, 9 of them Rolex and most around the $10K mark with a couple over it, and not one has been an 'impulse" purchase. That's not how the vast majority of watch enthusiasts buy watches.
I'm sure there ARE some people in this world that buy things of that cost without a second thought, but for the vast majority of expensive watch buyers, that's not the case at all. And that's not just me talking...one of my close friends is also my Rolex authorized dealer, and we constantly talk about the buying habits/nuances of his nationwide customer base. VERY few people with GOBS more money than little ole me buy $10K watches on a whim. As several people have said in this thread, typically the people with the most money are very good at managing it and not wasting it.