Apple needs to wake up if they want a piece of the Oculus Rift. It may be that they don't want that. Apple rarely jumps in during round 1. They're more likely to wait and see what the obvious problems are with the bleeding edge products, and see if they can avoid them. Oculus Rift can only be used with a PC that has a decently powerful graphics coprocessor. That suggests you can only use Oculus Rift while tethered to your PC. That's not going to work very well for VR, and certainly not for AR.
Oh you!
Do you think Apple, with all their GARGANTUAN engineering, industrial design, intellectual and financial might, are not capable of developing something and selling it, en masse, which blows this crud OUT OF THE WATER? I will bet you $10,000 that they started working on prototypes of AR/VR many years before the employees of Oculus rift were even BORN.
Apple:
"Best, not first"
Others:
"FIRST! FIRST! COME ON! WHY YOUR DELAY, OTHERS?"

- well done, Oculus - keep at it, and we'll check back in 2020
Dear Mockulus Cruft, please note that
a good engineer designs AROUND the obstacles which they encounter in current market products which may impede the experience of their product, not the other way around. If your product is so good, make it BETTER... then take it away and make it EVEN BETTER, then, once you've done that,
reduce! reduce! reduce! until you've optimised it to the point where it works
WITH CURRENT MACS.
The best designer creates things that slot into place, they don't ask the designer of the things into which they wish to slot, to make the slots BIGGER.

