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Olympic Athletes Requested to Cover Apple Logos During Opening Ceremony Because of Samsung Sponsorship [Updated]
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Something else I noticed. All the reporting about this is coming off this one Swiss website and it is somewhat ambiguous about whether Samsung made a specific request or the IOC simply reminded everyone of the existing policy.
I guess the Swiss media is not aware of how any story that has both Samsung and Apple in it can get Apple devotees' panties into a bundle quickly.
Thanks, that's what I was looking for, this article says
Using my phone/camera is not to advertise the brand but to take pictures or to call my Mom and say "guess who I'm standing next to!?!" (which would be silly since she'd be watching me on TV!).
Gary
Google doesn't have $150 trillion in cash like Apple.
Maybe not, but they had enough cash to burn $12 billion on buying Motorola and $3 billion buying Nest. I'm pretty sure Google has enough cash to pay a dividend and comfortably fund all operations.
The IOC hosts an event and invite athletes to participate, the athletes can either abide by the rules that the IOC has set up for their own event or go home. What's wrong with this? How do you feel about Apple completely banning certain tech blogs and news outlets from their events and product presentations (which is a tactic that Apple has evidently used to intimidate and exert power over the media)?
Again I repeat... A title sponsor can only request or enforce hiding or removal of competitor logos from the official apparel and equipment... NOT from personal products...
We're 9 pages into this thread and no one has brought up a conspiracy theory that Samsung pays off the IOC to favor them. Or that the IOC members are actually Samsung employees. I'm really disappointed.
They just need to use round circular stickers, like in TV shows, because nobody has ever figured out they're hiding the Apple logo.
Or these Mapple stickers:
Or these Mapple stickers:
Google spends money in billions, Apple spends pocket change in comparison to the pile they have hoarded.
I did say that Samsung was banning athletes from holding their phones, but that was a poor choice of words and I didnt articulate my point very well. I did not say that they were banned from using an apple device though.
My point is that the athletes are not officially sponsored and are not agents or representatives of the competitors corporations and should not be encouraged to use the sponsoring corporations products or forced to cover the logos on their own personal devices.
Official representations of competitors products should be banned, but extending that rule to the athletes themselves in any fashion is unnecessary.
Exactly. I don't see how they can enforce it. Do a search of every athlete walking into the stadium and confiscate any non-Samsung phone?
Hey I know this is MR and Samsung bashing is elevated to the level of an Olympic sport. Not sure if it was done with intent but the MR article hints at something nefarious without actually making an allegation. It is a well known practice during the Olympics that if your brand is competing with a sponsored brand it will be banned from coverage. This isn't a Samsung issue as the article implies. It's the Olympics. A simple google search for "brands banned at the Olympics" will paint a less incendiary picture than this thread. Hey I know it's less sexy than Samsung bashing but the truth is what it is.
Then that need to be taken up with the IOC. All participating countries and athletes agree to abide by the rules or else they can't participate.
You took a quote relating to "Ambush Marketing" and associated it with John Public. Apart from Ambush marketing the rule is for the Athletes not to appear to endorse other products. There are many cases of Athletes who have official sponsorship having to cover the logo of their sponsor on their uniform.
You my friend can use any camera you want and any phone you want this only applies to the athletes unless you go along with six friends and a big Apple sign no one cares.
if the personal product is to be prominently featured or used, where it can be seen as part of broadcast or in the venue, Than it is applicable as part of their apparel and equipment.
If the athletes MUST bring the phone with them to the ceremonies and prominnetly display them, They are no different than the apparel that the athletes wear.
in this case, It's no different than a hat. Is a hat part of the equipment a Luger wears? no? then it's apparal. And since (s)he is wearing it during an official Olympic event that can be visible to a large audience, including national TV, the rules are still applicable to it.
The same logic follows for phones. by bringing it with you to events, bringing it out and showcasing it, it is now a combination of either "apparel" or "equipment" that is officially part of the sanctioned events. And the Rule 40 still applies.
There's nothing in the ruling or the request that says they have to leave the sticker on while in the Athletes Village. During their own times, they're free to use them. They're just not allowed to showcase them and represent the non sponsoring company.
Do the IOC committee members have to walk around the games with masking tape stuck over the iPhone logos as well?
So they're not really 'athletes', more like un-paid employees. What a joke. It's also a joke that Korean Samsung is sponsoring the Olympics for America.
"Shaun White, you just won Gold for the US in snowboarding! What are you going to do next?!"
"I'm going to Lotte World!!!"
"Shaun White, you just won Gold for the US in snowboarding! What are you going to do next?!"
"I'm going to Lotte World!!!"
Schools can ban students from using phones during class.
So why not the Olympics Organization ban non-sponsored brand logos from international broadcast?
I don't see the problem - just cover it up - they do it on movies and tv shows from non-sponsored brands.
So why not the Olympics Organization ban non-sponsored brand logos from international broadcast?
I don't see the problem - just cover it up - they do it on movies and tv shows from non-sponsored brands.
This is an example of someone trying to get around the rules by advertising a watch at the last Olympics and he got in trouble for it.
http://uk.eurosport.yahoo.com/blogs...s-custom-500-000-watch-ioc-not-044942284.html
http://uk.eurosport.yahoo.com/blogs...s-custom-500-000-watch-ioc-not-044942284.html
OMG, are you not aware that Samsung is sponsoring the entire event? Are you not aware that the event takes place in Russia? Are you not aware that other countries than "America" is participating?
From a marketing perspective, I can understand Samsung's desire to see this happen but there are better, more subtle ways to have achieved this. What a ham-handed attempt!
Here's a crazy idea. How about giving all the athletes high-quality Olympics-themed iPad and iPhone covers? Most of them would probably love to have their iDevice decked out in something Olympics themed and would appreciate the extra protection to their device. That's a win-win and would make Samsung look like the good guys while getting most (if not all) iDevices covered up and harder to identify.
Here's a crazy idea. How about giving all the athletes high-quality Olympics-themed iPad and iPhone covers? Most of them would probably love to have their iDevice decked out in something Olympics themed and would appreciate the extra protection to their device. That's a win-win and would make Samsung look like the good guys while getting most (if not all) iDevices covered up and harder to identify.
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