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Olympic Athletes Requested to Cover Apple Logos During Opening Ceremony Because of Samsung Sponsorship [Updated]

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Brilliant idea!!!

Well... Who would have thought it - a BRILLIANT marketing idea by Samsung!!!

Stop all competitors showing who their allegiance is too at the OLYMPIC GAMES!!! They should have worked harder on that idea! No country flags, no winners, no losers, no commentary, no feeling great, no feeling 'I wish I could have done better', no feeling 'I WON!', no support, no cheering, no empathy for the loser... Ah... yes... The loser...

SAMSUNG - You have handed it on a plate to Apple...! Well done!
 
AppleScruff1 said:
Then that need to be taken up with the IOC. All participating countries and athletes agree to abide by the rules or else they can't participate.
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Abiding by the rules is one thing, but the sponsoring corporation should not be able to ban or suggest a ban upon athletes when the rule 40 that is stated does not technically apply to athletes.
 
Some of the comments in here are ridiculous.

The Olympics are sponsored so that athletes do not have to be. Samsung will contribute millions and millions to help pay for the event, which allows amateurs (and there are many amateurs) to compete on equal grounds.

Covering up the occasional logo is not a big deal. The world will continue to turn.
 
AppleScruff1 said:
roflmao!! It's the first sentence in the article. How have so many missed it?
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Because so many people read the headline and then click to immediately reply without reading the article.

aerok said:
How most people read the article
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You sir, win the internet today. Best post I've seen in a long time. And accurate.

p.s. It's for ONE event - yet people keep posting how this is outrageous for the entire Olympics.
 
LordVic said:
if the personal product is to be prominently featured or used, where it can be seen as part of broadcast or in the venue, Than it is applicable as part of their apparel and equipment.

If the athletes MUST bring the phone with them to the ceremonies and prominnetly display them, They are no different than the apparel that the athletes wear.

in this case, It's no different than a hat. Is a hat part of the equipment a Luger wears? no? then it's apparal. And since (s)he is wearing it during an official Olympic event that can be visible to a large audience, including national TV, the rules are still applicable to it.

The same logic follows for phones. by bringing it with you to events, bringing it out and showcasing it, it is now a combination of either "apparel" or "equipment" that is officially part of the sanctioned events. And the Rule 40 still applies.

There's nothing in the ruling or the request that says they have to leave the sticker on while in the Athletes Village. During their own times, they're free to use them. They're just not allowed to showcase them and represent the non sponsoring company.
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It isn't like that man... You have got it all wrong... Apple isn't sponsoring me to keep that logo... I bought that phone and it has a logo on it... If Apple was my private sponsor and I had an Apple logo on my Jerseys, etc. then Samsung can ask me to remove it... NOT from a product which is my personal property and not under sponsorship or related to the sport in any which way... Samsung are just going overboard...
 
jkichline said:
That's called a MO-VIE and it's not REAL LIFE. Samsung is censoring real life and trying to make it seem that everyone uses Samsung and no other brands exist. That is false and just ethnically wrong. I hope all the athletes revolt on this and get disqualified so the Olympic commission looks like a bunch of corrupt money grubbers.
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Nope. The movie may be fake, but the logos aren't. It's the same dayum thing.

I wonder how ya'll would react if it was the other way around. Apple tells all Samsung users to hide the logos on their devices...probably be hearing a different tune.
 
There is no controversy here, it has become the norm for major sporting events like the Olympics and the FIFA World Cup.
 
aerok said:
Wow guys, this is normal practice.

Something similar happened with the first Spiderman movie, where Sony wanted to hide Samsung's logo during the scene that happens in Time Square.

It is a very common practice and I can assure you that any other company would've done the same if they were the main sponsor, including Apple but then again, does Apple ever sponsor anything? Their fault, not Samsung's.
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True, in fact there was a famous incident a few years back were CBS digitally manipulated NBC display in times square or visa versa...
 
Cougarcat said:
Apple has said repeatedly that they never pay for product placement. Here's an article discussing it for the Modern Family iPad episode.
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While Apple doesn't pay for sponsorship, they do still product place.

While not necessarily the case here (Modern Family episode was more just the writers and what not liked it and ran with that story).

Apple products are conveniently over-exposed during movies and telivision.

I want you to think about this for a moment. in Movies and TV these days, it is very common, if not the norm to see most personalities interacting with an Apple computer of some sort. We're talking about something like 80+% of all mass media showcases users using Apple Computers.

Apple computers (not ipads) are < 10% of the total PC users in the world.

Apple may not pay for sponsorship. But they sure as hell do very strategic, and Smart product placement to prominently showcase their devices as being far more prevalent than reality.
 
RedCroissant said:
Abiding by the rules is one thing, but the sponsoring corporation should not be able to ban or suggest a ban upon athletes when the rule 40 that is stated does not technically apply to athletes.
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Who do you think decides what the sponsoring corporations can and cannot do? And why do you think it's Samsung who have demanded or suggested this now when IOC has always had this requirement on the athletes?
 
nikhsub1 said:
I would not comply, simple as that. Has nothing to do with one brand or the other, I just wouldn't do it out of principle.
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You would comply if you trained over a decade to participate in the Olympic Games.
 
nikhsub1 said:
No, I wouldn't.
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Oh really? You would risk being banned for that one great event that you prepared for all your life just because you don't want to hide a corporate logo (which most people aldready do when using a case)?

If you are then... no comment.
 
Yes it's censorship, but it's private censorship. Big difference between this and government squelching free speech. Companies like Samsung pay big money to sponsor the Games. Of course the Olympic committees are going to protect the valve of sponsorship & go after piggybackers or anyone else under its control that would diminish the cache of sponsorship.
 
milo said:
I can't imagine that people using iPhones and iPads would go without using them. Do they actually think that the athletes will put some kind of case or sticker to cover the logo? It's not like you still wouldn't be able to tell what they are if they get showed on TV.
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the $20+ a meg in roaming cost is a big trun off
 
Mwongozi said:
Some of the comments in here are ridiculous.

The Olympics are sponsored so that athletes do not have to be. Samsung will contribute millions and millions to help pay for the event, which allows amateurs (and there are many amateurs) to compete on equal grounds.

Covering up the occasional logo is not a big deal. The world will continue to turn.
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Maybe they should bring out a TV spot featuring the athletes:

"Samsung, proud sponsors of the Olympic games... You compete, so we don't have to"
 
ericinboston said:
So many blow hard haters on this forum...did any of you haters even read or comprehend the article? I'll summarize it for you:

1. The OLYMPIC committee has Rule #40 which clearly bans Olympiads from showcasing non-sponsor items. Period. If you get caught, there will be punishment. Don't like the rules? Don't join the Olympics.

2. Samsung is a major sponsor of the Olympics this year....please go read my first point again.

Would rule #40 be easier to understand if it were Coca Cola? Or Nike?
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The first sentence of this article suggests that Samsung has initiated this or wants to enforce this rule
 
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