This is actually a pretty common request with product sponsorship.
I can't imagine that people using iPhones and iPads would go without using them. Do they actually think that the athletes will put some kind of case or sticker to cover the logo? It's not like you still wouldn't be able to tell what they are if they get showed on TV.
Yes it is indeed but when you sponsor an event like the Olympics that's supposed to represent freedom A lot of people may have have a problem with this
Uh. Where on earth did you get the idea that the Olympics represent freedom? You realize that China, and North Korea have Olympians too right?
From a marketing perspective, I can understand Samsung's desire to see this happen but there are better, more subtle ways to have achieved this. What a ham-handed attempt!
Here's a crazy idea. How about giving all the athletes high-quality Olympics-themed iPad and iPhone covers? Most of them would probably love to have their iDevice decked out in something Olympics themed and would appreciate the extra protection to their device. That's a win-win and would make Samsung look like the good guys while getting most (if not all) iDevices covered up and harder to identify.
Here's an idea: Apple gives iPhones and iPads to athletes, covered with huge Samsung stickers. After the games are over, all these athletes go on TV and remove the Samsung stickers, saying to the public that they were not allowed to do so earlier.
the $20+ a meg in roaming cost is a big trun off
I say ALL athletes with an Apple device rebel and show off their iPhones big time! Screw Samsung! What are they gonna do? Kick them out of the Olympics? I think not.
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Here's an idea: Apple gives iPhones and iPads to athletes, covered with huge Samsung stickers. After the games are over, all these athletes go on TV and remove the Samsung stickers, saying to the public that they were not allowed to do so earlier.
So what does the Olympics represent when all the countries in the world get together I'm pretty sure one of them is freedom
Abiding by the rules is one thing, but the sponsoring corporation should not be able to ban or suggest a ban upon athletes when the rule 40 that is stated does not technically apply to athletes.
So what does the Olympics represent when all the countries in the world get together I'm pretty sure one of them is freedom
Using my phone/camera is not to advertise the brand but to take pictures or to call my Mom and say "guess who I'm standing next to!?!" (which would be silly since she'd be watching me on TV!).
You took a quote relating to "Ambush Marketing" and associated it with John Public. Apart from Ambush marketing the rule is for the Athletes not to appear to endorse other products. There are many cases of Athletes who have official sponsorship having to cover the logo of their sponsor on their uniform.
You my friend can use any camera you want and any phone you want this only applies to the athletes unless you go along with six friends and a big Apple sign no one cares.
I can't speak for other countries I I live in USA for me the Olympics represent freedom.The Olympics are about bringing the best athletes in the world together to compete in the name of their country.
For many years the heated rivalry between communist countries and democratic countries was fueled by the attempt to prove that either freedom (on the democratic side) or control (on the communist side) produced better results.
While there has been improvement in terms of the freedom of people worldwide, if you think most people in the world enjoy any real amount of freedom, you are woefully misinformed.
And as I said many totalitarian regimes will be sending their athletes and not in the name of freedom.
Wow. Feels like high school. Why is samsung so insecure if their devices rock so much.
Yes it's censorship, but it's private censorship. Big difference between this and government squelching free speech. Companies like Samsung pay big money to sponsor the Games. Of course the Olympic committees are going to protect the valve of sponsorship & go after piggybackers or anyone else under its control that would diminish the cache of sponsorship.
To assist with compliance, Samsung should give away free iPhone cases to all athletes. I'd love for that story to break!
Hmm... Is it being held by a 5 foot or 6 foot athlete?If you cannot tell the difference between a four inch phone and a five inch phone you have a serious problem.
Wow guys, this is normal practice.
Something similar happened with the first Spiderman movie, where Sony wanted to hide Samsung's logo during the scene that happens in Time Square.
It is a very common practice and I can assure you that any other company would've done the same if they were the main sponsor, including Apple but then again, does Apple ever sponsor anything? Their fault, not Samsung's.