My friend has a gorgeous looking midrange Samsung phone: giant edge-to-edge screen, shiny rainbow-colored back, USB-C, multiple cameras... And yet the phone is laggy as hell, the camera takes awful pictures even in broad daylight and the build quality of the phone just isn't the same as an iPhone...
This phone's price is about the same as the iPhone 9's price (400-450$) and I would pick the big-bezeled iPhone in a heartbeat. Heck, I'd rather keep my 3.5 year old iPhone 7.
For me, it's not even almost a competition — I'd always rather have a reliable, fast phone instead of a flashy lag-fest of a phone that's probably not even going to receive the next 2 versions of the OS...