Though the Disney comparison seemed good, what you don't recognize is that if someone wants to find the Little Mermaid, it's not like buying Mulan will suffice. The customer just has to wait for the Little Mermaid. However, when buying a phone, if you go for the iPhone and it's unavailable (and you don't know a new one is on its way) then you could look at a BlackBerry and buy that instead. I think that when you guys think about the money they may or may not lose, you have to take into account that not all consumers (actually few) are as patient as we are.
I really do like the idea that they would release the iPhone revisions earlier in order to get people more exited about the 2.0 software update. And to be honest, I can't see the stock being unavailable for an entire month without any kind of formal announcement of a new version. Sure, it would create more hype, but the normal customer isn't going to get hyped, they're going to start thinking about getting a BlackBerry or a Palm device. What would create even more hype would be an early announcement of an upcoming product, hype about the 2.0 software, then a big release. This way, the normal customer would know (through print advertising, internet ads, apple.com, TV commercials) and would wait for the new version rather than settling for a different phone. Now, Apple has a big release, more hype, and hasn't lost money...
I really do like the idea that they would release the iPhone revisions earlier in order to get people more exited about the 2.0 software update. And to be honest, I can't see the stock being unavailable for an entire month without any kind of formal announcement of a new version. Sure, it would create more hype, but the normal customer isn't going to get hyped, they're going to start thinking about getting a BlackBerry or a Palm device. What would create even more hype would be an early announcement of an upcoming product, hype about the 2.0 software, then a big release. This way, the normal customer would know (through print advertising, internet ads, apple.com, TV commercials) and would wait for the new version rather than settling for a different phone. Now, Apple has a big release, more hype, and hasn't lost money...