OpenAI Buys Jony Ive's AI Startup to 'Completely Reimagine What It Means to Use a Computer'

[scoony]

Apple faces yet another strategic blow. This development could fundamentally disrupt their position in the market, reminiscent of Blackberry’s downfall when they clung to physical keyboards while Apple revolutionized the industry with touchscreen technology. History may be repeating itself, but with Apple now in the vulnerable position.

I was thinking the same as I listened the video. Of the those designers out there is chill for apple. They do have the supply chain expertise which more that ever along with likely a large acquisition. Perhaps this time not trying to integrate such a different type of business as they usually would. AI is really taking apple into uncharted territory. Though there are people there willing to push the boundaries if they are allow.

 

[Falco McGregor]

What is “this”? Neither one said. They didn’t show a prototype of anything.

Altman literally said, "I think it is the coolest piece of technology that the world has ever seen." It's blind hype that might as well be vaporware at this point.

 

[PowerButton]

The future of AI, according to Jony Ive: an aluminum cube so minimal, even the concept of function has been designed out.

 

[the future]

The "next big thing" is gonna be people reducing how many screens or tech gadgets they use, en masse.

Yeah, I wouldn‘t bet on that.

Social media and smartdevices are nothing but a destructive force that make you dumber, less safe, and addicted.

Mostly true, but it‘s called addiction for a reason.

 

[Jashar7]

“Past leaks and details about io have described what Ive is working on as a smartphone without a screen, though little is known about it at this time. Similar screen-free voice-based AI devices like the Rabbit R1”

Yeah I’m good on this.

 

[diego.caraballo]

How, exactly, is AI helping normal people?

My thoughts exactly.

I find Ai users are genuinely naive about it.
I had lot of conversations and people fails to understand a very basic principle:
every time that a worker uses Ai to solve an issue, do a task, code, etc, his value as a worker decreases.

OpenAI and other companies are investing billions in AI, not to offer you a monthly subscription for a rudimentary artificial assistant that can write an article for you. Their primary objective is to gradually replace human workers with AI.

Ai users are now helping them to train the models.

Some may argue that working is obsolete and that we should all be resting at home while robots do the chores.
Unfortunately, for many people, that huge loss of jobs and financial income would mean certain starvation.

 

[Falco McGregor]

I was thinking the same as I listened the video. Of the those designers out there is chill for apple. They do have the supply chain expertise which more that ever along with likely a large acquisition. Perhaps this time not trying to integrate such a different type of business as they usually would. AI is really taking apple into uncharted territory. Though there are people there willing to push the boundaries if they are allow.

In the short-term, Apple absolutely needs to start acquiring. No reason why they shouldn't keep building out their wearables with companies like Oura and Whoop, not to mention strategic acquisitions in AI. Long-term, Apple likely needs to push into newer form-factors and product categories much faster than they've done in the past. No reason why it should take another year for a lighter, updated Vision device to hit shelves. Even if you can't make it at mass quantities, the tech environment right now is going to prioritize fast, game-changing innovations.

 

[Rogifan]

Right. It could end up having a screen, and I think it should, personally. I’m hoping for an iPod Nano like device, or something wearable like glasses. Will be interesting to see what comes of this

People are just assuming it’s going to be like the Humane AI pin. But from what I can tell nobody outside of the startup and people at OpenAI have seen prototypes of anything so we have no idea what they’re working on. This may turn out to be a complete flop but I use ChatGPT every day and I’d use it over in a Siri heartbeat.

 

[javisan]

What course correction is needed? It’s not like Apple is refusing to participate in the AI hysteria. They just misstepped big time with their delayed features. You can’t compare that to BB’s refusal to move to touchscreens and keyboards until it was too late.

Do you think Apple should release a standalone dedicated AI device too?

Nope, I think they should realize that their forte is hardware, iPhone specifically, which is their cash cow and the sole reason they are as big as they are today.

If I where them, I would quit trying to play catchup with Siri (too late, it was left abandoned for a decade), and just fully open up (not partially) iOS so that user can use Gemini, ChatGPT, Claude, etc. etc. and the iPhone would be the AI device. For users worried about privacy, great, you'll have the option to keep using archaic Siri or the "improved" Siri, once it arrives.

Not doing so gives these hungry AI companies the perfect excuse to plan for the iPhones replacement. It only takes one of them to succeed and begin luring frustrated iPhone users away.

 

[I7guy]

It's what happens when you get bored at a company shipping the same product every year with an extra button or a slightly different colour.

Suspect history will repeat itself then.

 

[Rogifan]

Altman literally said, "I think it is the coolest piece of technology that the world has ever seen." It's blind hype that might as well be vaporware at this point.

It is vaporware at this point.

 

[TheOldChevy]

Ive without Steve is not what he was for Apple 20 (30?) years ago.

 

[Vulkan]

Ive without Steve is not what he was for Apple 20 (30?) years ago.

Tim Cook without Ive is not working either...

 

[the future]

I hear you. I love Gruber's take on this deal;

"This industry needs a heavy dose of new ideas for new devices. This is just a vibes teaser, but the vibe is a shot across the bow. It conveys grand ambition, but without pretension. To say I’m keen to get my hands on what they’re making is an understatement."

He‘s a tech pundit, i.e. jaded and longing for that „next big thing“. Doesn‘t mean it‘s right around the corner. And the „without pretension“ bit is really funny; I thought it all reeked of pretension (and hot air).

Apple under Steve Jobs was always about new ideas and grand ambitions. Now it's just about the milking past ideas to make shareholders happy

Like making their own CPUs for the first time in their history (and leapfrogging the industry) or developing the Vison Pro?

 

[ThisIsMike]

If Ives wasn’t designing something incredibly cool and disruptive, Altman wouldn’t have bought his company. Simple as that.

This isn’t the same as folding phones. Apple waited to get into folding phones because the technology wasn’t mature enough yet. And it’s still a small fraction of the entire market. They can and will catch up.

Catching up in the AI space is a MUCH more difficult proposition. I’m sure they have woken up to the danger they are in, but it’s hard to say if they can turn the boat around fast enough.

Make no mistake, Altman is coming after every tech company - Google, Apple, Meta, even Microsoft (who is now starting to partner with other AI companies as well) - and he’s out to eat their lunch.

I’d take the threat seriously.

 

[lysingur]

As incompetent as Tim Cook is, Mr. I-do-it-because-I-love-it isn't someone you want to replace him as the next Steve Jobs in Silicon Valley. Sam Altman is an archetypical psychopath— someone so determined to usher in a new chapter for humanity, yet at the same time cares so little for actual fellow humans.

 

[tonywalker23]

From the announcement:
"They were optimistic and hopeful. They were inspiring. They made everyone smile. They reminded us of a time when we celebrated human achievement, grateful for new tools that helped us learn, explore and create. It became clear that our ambitions to develop, engineer and manufacture a new family of products demanded an entirely new company."

Kind of like when I used a Mac for the first time. Don’t have any idea where this will go, but at least it is someone doing something. Give it an Aqua interface and I’ll be on board.

 

[KurtWilde]

Altman literally said, "I think it is the coolest piece of technology that the world has ever seen." It's blind hype that might as well be vaporware at this point.

Which all things equal, he’d fit right in at Apple

 

[richinaus]

Ive without Steve is not what he was for Apple 20 (30?) years ago.

Ive is a designer. He is not a business leader. He seems to be doing exactly what he wants these days, and so he should.

 

[awshucks]

Never thought Jony and Sam would unite

 

[TheCoolGuy]

Hope it doesn’t end like AI Pin.

 

[ThisIsMike]

Do you think Apple should release a standalone dedicated AI device too?

Yes. But they can’t. And that’s the problem. By all accounts, their iPad-lite “Home Hub,” has been delayed specifically because they aren’t ready yet with an improved Siri. It’s not the hardware holding them back, it’s the intelligence behind it.

 

[Vulkan]

This could possibly be the new Apple.

 

[Falco McGregor]

It is vaporware at this point.

Yet it's being treated like another iPhone killer already and there isn't even an announced product. Parker Ortolani, once among the biggest Apple simps ever, is now derisively calling them the Fruit Company and writing their obituary.

Tech enthusiast/press boredom with smart phones is causing too many content creators to get out over their skis on everything AI related when it isn't clear the general public really gives a whit about any of this right now. Apple absolutely didn't see the AI wave coming, but to pretend that a company sitting on that kind of cash pile with that kind of cultural cache and consumer trust can't get back into the game is absolutely nuts. OpenAI partnering with Johnny Ive makes for great headlines, and no doubt they will do much better than a company like Humane, but I'm willing to wait it out a bit to see if this is truly a game changer.

 

[smulji]

He‘s a tech pundit, i.e. jaded and longing for that „next big thing“. Doesn‘t mean it‘s right around the corner. And the „without pretension“ bit is really funny; I thought it all reeked of pretension (and hot air).



Like making their own CPUs for the first time in their history (and leapfrogging the industry) or developing the Vison Pro?

Their custom processors is a fair point but Vision Pro is DOA