Yet it's being treated like another iPhone killer already and there isn't even an announced product. Parker Ortolani, once among the biggest Apple simps ever, is now derisively calling them the Fruit Company and writing their obituary.
Tech enthusiast/press boredom with smart phones is causing too many content creators to get out over their skis on everything AI related when it isn't clear the general public really gives a whit about any of this right now. Apple absolutely didn't see the AI wave coming, but to pretend that a company sitting on that kind of cash pile with that kind of cultural cache and consumer trust can't get back into the game is absolutely nuts. OpenAI partnering with Johnny Ive makes for great headlines, and no doubt they will do much better than a company like Humane, but I'm willing to wait it out a bit to see if this is truly a game changer.