Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple has never cared about eating into other product sales. Steve used to always say that the iPod killer would be another Apple product and he was right.
I believe that might be the overall concept but until they have a ready product some temporary measures may be taken, as iOS crippling M1 iPad pro might suggest…
 
I really wonder how a case for this thing will work - I mean it has to fold, too, somehow?

Or are people now supposed to go case-less with their USD 1500+ devices, when they don't even do it for a USD 399 device?

And Apple has worked very hard to remove most (outside) mechanical parts of a phone - and now there's a hinge of some sort? How is that going to hold up over time?

BTW: iPhone XR, early 2019, no case ever, no damages (a couple of falls caused by and mitigated by QC25 cable....)
 
Foldable phone is not that exciting or desirable, it is a gimmick, I do not see myself buying something like that.
 
you know you’ve hit a brick wall when anyone embraces foolish gimmicks like foldable phones
 
I have zero interest in a folding phone, looking forward to a port less solid iPhone though with all sorts of wireless tech including true wireless charging without a pad. That sounds like the future
 
Apple has never cared about eating into other product sales. Steve used to always say that the iPod killer would be another Apple product and he was right.
You are joking, right? Apple has ALWAYS gimped the Mac Mini to prevent it from eating into iMac sales. This includes …
- removing dedicated graphics as soon as humanly possible
- when dedicated graphics were included, Apple purposely put less VRAM in the mini, compared to iMac
- consistently lower CPU power options. The 2014 model was particularly vexing, as demonstrated by the 600+ page thread about it.

I’m JUST listing a couple items related the mini, there are plenty of other examples. So no, your contention is absolutely incorrect.

Sadly, I thought Spock would be more objective than this.
 
Last edited:


Chinese consumer electronics maker Oppo says that innovation in the smartphone industry has "hit a wall" and that people are asking, "What's next for smartphones?" In an answer to that question, the maker teased its first-ever foldable smartphone named "Find N."

oppo-find-n.jpg

In a press release, Oppo's chief product officer, Pete Lau, said that following "four years of intense R&D and six generations of prototypes," Oppo is ready to reveal its first foldable smartphone.

Foldable smartphones have grown in popularity over the years, with Samsung being one of the earliest adopters of the new smartphone trend. According to Lau, foldable smartphones have yet to become a mainstream hit due to many factors, including concerns over durability, software utilization, and more, and that Oppo wanted to change that.
Lau added that beyond 5G, faster charging, higher refresh rates, improved cameras, and more, "smartphone development has reached a limit" and that "new ways of thinking and new approaches to continue innovating" are needed.


The name "Find N," according to Lau, represents "new possibilities" and ushers in "the next chapter of smartphones." The press release, which serves as a mere teaser of the device, includes one image, while a tweet by Oppo offers a clearer look at the device. Find N will launch on December 15.

Apple is poised to join the foldable smartphone market in the future. Still, a device of that nature remains several years away as Apple tends to wait until technologies are more mature for mainstream use before unveiling a product.

Article Link: Oppo Says Smartphone Innovation Has 'Hit a Wall' As It Teases First Foldable Device
I think the whole "smartphone development has hit a wall" commentary itself points to a problem with our hyper-capitalist society, in which there's this obsession with infinite, perpetual growth.

I've been reading quite a bit of Noam Chomsky lately, and I really agree with the points he makes across several of his books in this regard.

In any event, there's nothing wrong with incremental improvement. Where there's a problem is with Corporate World (mostly Corporate America, but this is a global economy) always trying to have quantum leaps, and when it's physically impossible for them to get it, to then try and claim other stuff is that, when clearly it isn't.

And what's with this whole flip phone thing? Didn't we get past that in the early oughties? I mean, c'mon already.

I owned an iPhone 4S way back in the day, and y'know what, Apple had some great claims to innovation when they stood up this whole modern concept of the smartphone. I actually really liked the 4S as a device, but I moved on to Android, and have had several (before and after) and frankly I still say Sammy's Galaxy S20 series (I've got the Ultra) are some of the best devices you can get.

Mostly I'm writing this because I'm tired of hearing all this petulant whining from companies which is nothing more than a marketing ploy.
 
It may be less racist and more anti government involvement. I wouldn’t buy anything Huawei given what we’ve heard of CCP involvement. Then again it’s Android so thats two strikes in my view. (-:
 
You are joking, right? Apple has ALWAYS gimped the Mac Mini to prevent it from eating into iMac sales. This includes …
- removing dedicated graphics as soon as humanly possible
- when dedicated graphics were included, Apple purposely put less VRAM in the mini, compared to iMac
- consistently lower CPU power options. The 2014 model was particularly vexing, as demonstrated by the 600+ page thread about it.

I’m JUST listing a couple items related the mini, there are plenty of other examples. So no, your contention is absolutely incorrect.

Sadly, I thought Spock would be more objective than this.
It’s strange, you’d think those things could also be Apple keeping the price down..
 
For the record I can level all of the above complaints at Google and Android as well. They have made no effort to redesign user interaction with phones any more than Apple have. The only company to have come close is Samsung who at least acknowledged their users don't have the digits of ET but this isn't enough.
You are contradicting yourself, if you give Samsung as an example then clearly there has been efforts to redesign user interaction to better fit large Android phones. Also with the ability to place icons anywhere on the screen and the universal Back button or gesture(also accessing notification panel or quick toggles panel with a single swipe down gesture) the usability problems you presented for iOS aren't even a thing on any Android phone.
And last, Google with Android 12 is basically copying Samsung's large screen optimisations, making things more accesibile at the bottom by bringing UI elements further down. One Plus did something similar with their last year major OS update.
 
I think the whole "smartphone development has hit a wall" commentary itself points to a problem with our hyper-capitalist society, in which there's this obsession with infinite, perpetual growth.

I've been reading quite a bit of Noam Chomsky lately, and I really agree with the points he makes across several of his books in this regard.

In any event, there's nothing wrong with incremental improvement. Where there's a problem is with Corporate World (mostly Corporate America, but this is a global economy) always trying to have quantum leaps, and when it's physically impossible for them to get it, to then try and claim other stuff is that, when clearly it isn't.

And what's with this whole flip phone thing? Didn't we get past that in the early oughties? I mean, c'mon already.

I owned an iPhone 4S way back in the day, and y'know what, Apple had some great claims to innovation when they stood up this whole modern concept of the smartphone. I actually really liked the 4S as a device, but I moved on to Android, and have had several (before and after) and frankly I still say Sammy's Galaxy S20 series (I've got the Ultra) are some of the best devices you can get.

Mostly I'm writing this because I'm tired of hearing all this petulant whining from companies which is nothing more than a marketing ploy.
Seems like oppo ceo wants the world to believe innovation has come to a halt except for their company.
 
I have an old LG slider Tracphone phone on my nostalgic technology shelf next to an Apple II modem, puck mouse, 1996 digital camera, and some flash cubes.

I picked it up, and it feels genuinely pleasant to snap it open and closed. The phone was low-end even when it was brand new, and the keypad is mushy and awful, but the open-close mechanism feels so nice you just want to hold it and play with it like a fidget spinner or something. That thumb-flip snap on a good flip phone had that same kind of satisfying tactility to it.

Any modern flip or fold phone that doesn't have that same satisfying feel to it is a failure out of the gate, no matter how good everything else is. The fact that you actually have to use both hands to open most (all?) current foldable phones is an embarrassment, particularly for the flip-style ones.
Reminds me of switchblade car keys. Can't help but play with the mechanism.
 
  • Like
Reactions: Makosuke
Reminds me of switchblade car keys. Can't help but play with the mechanism.
Ahh, that's another great "tactile design" example. My previous car had one of those and I was constantly fiddling with it in my pocket.

To offer a couple of not-quite-that-good but still nice examples on the Apple side of things, the way the MagSafe 3 connector on the new MPBs snaps into place is extremely satisfying. It was always pretty nice, but version 3 is a step up.

The firm click of Apple's USB-C/TB connectors and the Lightning connector are also top-notch, if not something you're going to actively play with like a fidget spinner. The magnetic "plap" feel you closed the previous-generation MBP lids was also a big step up from just about every other laptop lid I've ever used.
 
  • Like
Reactions: james2538
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.