UPDATE ON CALL WITH EXECUTIVE TEAM
Ok so I just got off the phone with the executive team - they had called me yesterday but I missed the call. They emailed me and we arranged a new call for today.
The orders are being strictly monitored. The system they have in place is certainly doing them in the order that it received them and this has checked. The variations seem to be just simply down to the models that have been ordered.
The spreadsheet has been a very informative tool for them and he assured me several times (I think it was 4 times) during the call that it has been viewed by the highest level at Apple. I am unsure if this means Tim Cook is monitoring it or not but they are certainly watching it!
The way things are going he said that he can't make guarantees but almost all orders will be at the earliest points of the delivery timeframes. So those on the 12th-26th May should expect it towards the START of that timeframe if not earlier!
He explained that this is new territory for Apple and they are working around the clock to get the orders fulfilled in the quickest turnaround possible. They are extremely aware that the delays impact their brand and that they want to fulfil all orders quickly as they know everyone is excited. He confirmed that they have viewed the 'How are you feeling' column on the spreadsheet and it's useful to see how people are feeling during the wait. He also said the information from other sources is also useful like twitter and Facebook.
After that call, I must say Apple are doing what they can. He was very professional and sounded sincere that they are working their asses off to get this all sorted for us. He couldn't give me an update on individual orders but the impression I got was that a lot will be fulfilled this week. The team at the highest level at Apple seem to be learning a lot from this and I do now strongly believe they are doing everything they can.
So whilst I am still super excited and incredibly impatient about getting my Apple Watch... I think I am now relieved that I know there is far more hope of getting my watch this week. Keep it up Apple...Let's hope those orders get sorted asap! haha