I don't really think Apple cares a whole lot about what you "want" to pay, for anything. Products evolve. And "finacial sense" for who? You? Again, don't think they care.
That underscores one of Apple's biggest PR problems as of late. They DON'T CARE what consumers WANT. They DICTATE TO consumers what they should buy. There's a BIG difference and sooner or later it WILL bite them in the butt again. They've had some luck predicting what consumers will want, but when they don't listen to their consumers they will inevitably lose them sooner or later. It's only a matter of time. I've sent them bug reports (some very easy to fix such as the rotation issue on iPhone/Touches (probably iTunes's fault when it resizes them) with EXIF data not being preserved resulting in portrait photos being turned the wrong direction) and I honestly believe they just throw them in the bit bucket trash can. They just don't give a crap so long as their devices keep on selling.
Hmmm seems like Apple needs something, some gimmick to increase sales of Apple TV's what could it be?
For me, it would be a subscription based model to tv shows and/or movies. Pay one monthly rate and watch as many shows and/or movies as you want. THAT would compete with cable and/or paid channels like HBO. As it is now, it BARELY competes with the DVD/Blu-Ray rental place down the street because movies keep being removed from "rental" status. Try to rent a Disney movie on AppleTV. Good luck. 95% of them are unavailable to rent including new movies like Wall-E. Certain movies like Indiana Jones and the Kingdom of the Crystal Skull aren't available to rent in HD. "Must See HD" movies like "No Country For Old Men" haven't actually been available to RENT for MONTHS and MONTHS and YET they STILL APPEAR on the "Must See HD" lists. I've sent several feedback replies pointing this out to Apple and they haven't addressed it or even so much as sent me one courtesy e-mail to explain WHY it's on that must see HD list and yet isn't available to rent or why all the Pixar movies one day were suddenly not available to rent.
There are REASONS for these things happening and Apple doesn't want to draw attention to the fact that they don't have the clout to keep these movies around. That a five and dime DVD rental place down the street can still offer "Finding Nemo" to RENT and my high-tech modern AppleTV WiFi rental system CANNOT offer it to RENT is just ABYSMAL, IMO. You can rent the sequels to the Matrix, but not the original movie (it WAS available to rent for about one month and then changed to buy-only (in SD) for no apparent reason). Well, guess what? I already own it in SD. I MIGHT consider renting it (or better yet BUYING it if that were an option; but it is NOT) in HD since it looks so much better on my 93" screen that way, but tough luck. There are no such options. But given Apple Support's refusal to even respond to e-mails asking WHY things are happening, I have to simply say their support teams SUCK. NOTHING is worse than a support team that just IGNORES the problems reported. I even got an automated reply back asking me how my experience with support was and I reiterated the IGNORED ME and that reply too was ignored. Apple Support SUCKS PERIOD.
If Apple is unwilling to properly support products like AppleTV then why do they even bother to sell them in the first place? Nothing is worse than half-arsed attempts to market something they don't really have much interest in selling in the first place. Look at the Mac-Mini. Why not just pull the thing? It's completely outdated and with current specs, overpriced. If they're not going to update the thing, they should just delete it and say sorry, we only cater to the rich.
Again you are looking at this from a consumers perspective. Apple doesn't give a rats sass which game a consumer buys. It's not about games, Apple doesn't make money on games they make money off of what is sold on the AppStore and Hardware. For Apple, option B is silly. The games are already selling. If Apple were to just support TV out they get nothing from that, like I said the games and the devices are already selling TV out or not.
They MIGHT care in that situation because it would encourage people to buy more $50 accessories and Apple LOVES to sell you cables and what not because they're high profit items. That's why the new Macbook lines don't include any kind of mini-display port adapter. They'd rather SELL you one (same for the apple remotes that used to be included). And at $99, it's hardly a REASONABLE price for a cable that is 100% NEEDED to use any external display except Apple's, which is 100% useless with any other computer EXCEPT those laptops (how much would it have cost Apple to include a DVI or HDMI connector on that monitor and greatly increase the potential user base? My 24" LG monitor has HDMI, component and VGA connectors and comes with a DVI to HDMI adapter cable!) But you just watch. They will shortly come out with a DVI to Mini-Display Port cable for $99 and fanboys will rejoice that their older MBPs and MBs can connect to the new monitor. Apple wins and Apple wins again with these people because they're too blind to see Apple is taking them for all this extra cash that other companies include for free. But they don't have an Apple logo on their monitors so they don't matter. Then again, if you have the new MBs and MBPs you have to buy that cable to use someone else's monitor anyway. So Apple wins again. That's the genius (or stupidity if people do NOT fall for it) behind the propriety mini-display port connector. They get to sell you either their own monitor or a cable either way. You are screwed no matter what. They couldn't even include a mini-to-regular display port ADAPTER even because that would mean you COULD use a select few 3rd party monitors without paying Apple a 'tax' to do so.
Personally, I would have hoped that with Apple's computers going to the Intel platform that everything would be standardized and fans of the Apple operating system could get standard cheap 3rd party cables and accessories, but clearly Apple realizes they are losing out on easy money so they invent new non-standard versions of emerging standards and milk it for as long as they can because they know at least 50% of Apple fans are RABID fans and will buy anything they put out. They've always treated their users that way in the past and some thought they would stop with the Intel change in exchange for the ability to attract disenfranchised Windows users and make up in quantity for losses in unique hardware, but clearly Apple wants its cake and to eat it too.
And THAT is why we don't have AirTunes for iPod Touch from day one (cable or dock sale) and why non-standards like "mini" display port appear. It's not to benefit YOU. It's to benefit Apple. Like you said, Apple doesn't CARE (unless you PAY them to as in "AppleCare" for $$$$).
For me personally, this definitely fits into a love/hate relationship. I love some of Apple's products (the iPod Touch IS sweet and with "Remote" and my AppleTV and Airport Express units, I think I have a more functional system than a Squeezbox and it's much cheaper than Sonus (and still more functional, IMO). I love the Mac OS X operating system. But I HATE Apple's greediness (and the hardware product changes it often results in), which seems to be getting worse all the time and poor user support and short warranties.