Over Half of Prospective iPhone X Buyers Surveyed Plan to Choose 256GB Storage

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 2, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    iPhone X with 256GB storage is the most popular device among prospective smartphone buyers, according to a survey conducted by RBC Capital Markets.

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    Of the 832 individuals surveyed, 28 percent said they plan to purchase iPhone X as their next smartphone. An additional 20 percent of respondents said they intend to buy iPhone 8 Plus, while 17 percent will go for iPhone 8.

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    The remaining 35 percent of consumers plan to purchase an older model, ranging from iPhone 6s to iPhone 7 Plus.

    RBC Capital Markets said 43 percent of prospective buyers interested solely in a new iPhone are looking to purchase an iPhone X, while 32 percent favor iPhone 8 Plus, but no accompanying chart was provided for this data.

    A majority 57 percent of respondents who plan on purchasing iPhone X will opt for the 256GB model, which costs $1,149 in the United States. 43 percent said they will buy the 64GB model for $999.

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    By comparison, 50 percent of iPhone 7 respondents last year opted for 128GB, which was the middle tier between 32GB and 256GB.

    RBC Capital Markets analyst Amit Daryanani:
    46 percent of a larger pool of 4,196 respondents said wireless charging is iPhone X's most attractive feature.

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    Overall, RBC Capital Markets expects strong demand for iPhone X, which should increase Apple's average selling price for iPhones in general. The investment bank remains upbeat about Apple's stock, with a price target of $180.

    iPhone X pre-orders start Friday, October 27. The device launches Friday, November 3.

    Article Link: Over Half of Prospective iPhone X Buyers Surveyed Plan to Choose 256GB Storage
     
  2. centauratlas, Oct 2, 2017
    Last edited: Oct 2, 2017

    centauratlas macrumors 6502a

    centauratlas

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    Too bad there is no 512GB option like the iPad. More storage is always a good thing. Maybe next year. Should be 128GB and 512GB.
     
  3. iapplelove macrumors 68040

    iapplelove

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    256gb iPhone X, that’s the go big or go home smart phone.
     
  4. moabal macrumors member

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    Makes sense. People who are paying 1K+ for a phone may as well get the most storage.
     
  5. hetrigger macrumors regular

    hetrigger

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    I have my alarm set!!! Looking forward to this!!! 256 here I come!!!
     
  6. NachoGrande, Oct 2, 2017
    Last edited: Oct 2, 2017

    NachoGrande macrumors 6502a

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    #6
    ~1500 for a phone... this is normal.. :rolleyes:

    1,149
    199 apple care
    ~8% tax..
     
  7. kdarling macrumors demi-god

    kdarling

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    So much for those who dissed the attraction of wireless charging.
     
  8. TouchMint.com macrumors 68000

    TouchMint.com

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    Weird the iPhone X isn’t higher. You woulda though with Iphone 8 demand down it would be holding out for x.
     
  9. infinitejest macrumors 6502

    infinitejest

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    #9
    Of course...why does the 64GB model even exist on a phone that costs 1K?
     
  10. hybroid macrumors regular

    hybroid

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    #10
    Yep, sounds about right. Can't wait for the 256GB X.
     
  11. DotCom2 macrumors 68040

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    I think I'll go with the 64. I have the 128 7 plus now and still have plenty of room left. Most of my "stuff" is in iCloud anyway.
     
  12. lexvo macrumors 65816

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    Facial recognition second attractive feature? I wouldn't have thought that based on the discussions here at MR :)
     
  13. hetrigger macrumors regular

    hetrigger

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    #13
    You would think that the lowest would be 128 for this price point.
     
  14. deanthedev macrumors 6502

    deanthedev

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    #14
    This. I’m buying 2 iPhone X 256GB for my wife and I. Kids get our 7’s from last year as hand-me-downs.

    I know 6 people at work who are going to pre-order as soon as it goes live. I think demand will be higher than all the naysayers think.
     
  15. 2010mini macrumors 68040

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    Where have you been? Apple products have always been high priced.
     
  16. hetrigger macrumors regular

    hetrigger

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    #16
    Ditto!
     
  17. anthonymoody macrumors 68020

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    Have to admit I'm surprised about the breakdown for most appealing feature. Wireless charging to me is sort of meh since you still have to put the phone in a particular/specific spot, which itself is wired to an outlet. Happy to take it, I guess, but not something that's especially bothered me as "a problem" with the phones I've owned for the last 10 years.

    To me it's the very large screen is a relatively compact body that's most appealing.
     
  18. thisisnotmyname macrumors 65816

    thisisnotmyname

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    Another article referencing average sale price increasing. Keep in mind that profit margin and total profit are the important numbers and that both are lower on the iPhone X than the iPhone 8 line as COGS are significantly higher on the X.
     
  19. deanthedev macrumors 6502

    deanthedev

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    #19
    Makes sense. People who post online are the vocal minority and not representative of the entire population.
     
  20. orev macrumors 6502

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    #20
    What do you do with 256GB of storage? My iPhone 6 w/ 64GB is only 65% full and I could cut it down easily if I needed to. I'm genuinely curious as I can't figure out why people need so much storage.
     
  21. Nozuka macrumors 68000

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  22. zhandri macrumors 6502

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    who did they ask? all wallstreet managers? i think lots of people will be going with the 256 but in general i think it will be 60% 64gb 40% 256gb cause there are lots of average customers that are gonna get the phone because it's cool and flashy but don't care about storage
     
  23. jellyjeff macrumors newbie

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    #23
    Lots of people watch movies on the train. Bigger screen makes that more likely to be worth doing.
     
  24. mi7chy macrumors 68040

    mi7chy

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    Unusually high 46% of people interested in fake wireless charging that requires a wire.
     
  25. 69Mustang, Oct 2, 2017
    Last edited: Oct 2, 2017

    69Mustang macrumors 601

    69Mustang

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    #25
    The cynic in me says this is the reason the X ain't coming in 128GB. 4K "All teh Things" and offer two tiers of storage: not enough and the one we want you to buy. That's the cynic in me. The idealist in me says the cynic in me is right.:)

    24% of the surveyed are opting for 7/7+. I'm getting two 7's so I'm in that group.
     

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