Indeed. This is starting to go into the same direction as Psystar.
Someone @ Palm must really hold a grunge against Apple for taking this road.
Yeah, you know who? None other than their CEO, Jon Rubinstein. I'm pretty sure everything has to be approved by him because he's trying to lead Palm back to the Promised Land, but trying to use iTunes to sync with a non-Apple product? Come on. In a way, it's neat because it could spur more iTunes music sales (not sure if H.264 vid runs on a Pre, I doubt it) because the music is now iTunes Plus, but Apple isn't making any money off of the Pre, so it isn't fair to their business model.