Why does everyone here seem to have a problem with other devices being able to sync with iTunes to move content that WE the CONSUMER have purchased from Apple? I don't really consider what Palm has done here to be hacking. iTunes was created by Apple to be a content manager/sales portal of digital content. Maybe I'm missing something here but I would think Apple would greatly benefit from selling content for use on other devices. It's unreasonable to expect everyone in the world to use an Apple device so they might as well make money off them with content.
Truth be told, I doubt Apple has an issue with it as well, I think the underlying issue is that the Palm Pre has been developed by former Apple people. So this is probably just a case of grown-ups acting like children with the consumers getting screwed while they feud. For the record, I'm not a Palm user, I own the iPhone 3G plus 3 iPods and many Mac machines.