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I'm curious if Parallels could somehow negotiate with Microsoft themselves to be an OEM, and sell Windows ARM themselves and install automatically thru the interface, without having to get it externally.

Otherwise I think if that doesn't happen (or MS doesnt allow purchase of ARM separately), Parallels as a company is probably dead in a few years, once the old Intel Macs begin to be outdated.
Don't hold your breath. With Microsoft recently adding to their long list of pathetic and childish Anti-Mac ads in favor of the Surface it's highly doubtful they will allow Windows to run on the M1 through VM or any other way for that matter. They don't want to lose sales of their own PC to M1 Macs. They know they will if they allow Windows Arm on M1 Macs.
 
I would love a full windows on m1 but maybe it’s just not possible. Arm windows does me no good.
It will be interesting to see whether one of the VM developers created a combined hypervisor/emulator for x86. Not sure if there is enough of a market for it. When Apple Silicon approaches 50% of the Mac user pool, then we might see more traction.

Or, alternatively, Windows-on-ARM (WoA) emulation for x86 apps may become good enough to replace the need for x86 VMs.

However, I don't know whether WoA supports the same Windows services as the Intel version, particularly for Windows Servers...I suspect not, and it won't be replacing x86 Windows in the data center. I imagine one of the main uses of Windows VMs is to test server deployments locally before committing to a cloud or data center environment.

[Update: it appears that there is a version of Windows Server on ARM: https://pureinfotech.com/windows-server-arm-processors/ & https://www.zdnet.com/article/micro...-own-arm-chips-for-datacenter-servers-report/ ]
 
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Don't hold your breath. With Microsoft recently adding to their long list of pathetic and childish Anti-Mac ads in favor of the Surface it's highly doubtful they will allow Windows to run on the M1 through VM or any other way for that matter. They don't want to lose sales of their own PC to M1 Macs. They know they will if they allow Windows Arm on M1 Macs.
Microsoft is not a hardware company (despite the few pcs they sell) as opposed to Apple
 
Don't hold your breath. With Microsoft recently adding to their long list of pathetic and childish Anti-Mac ads in favor of the Surface it's highly doubtful they will allow Windows to run on the M1 through VM or any other way for that matter. They don't want to lose sales of their own PC to M1 Macs. They know they will if they allow Windows Arm on M1 Macs.
The Surface is more like a tech-demo for other OEMs than a genuine separate product, just like Google Pixel for android. Selling hardware is nice, but the ultimate goal is to make their software run on more devices. And maybe it's different in the US, but I only saw Surface devices at people working at Microsoft partners, they got it for free form Microsoft.
 
Will the technical preview eventually expire?
The technical preview for the M1 with the license key we're asked to use expires in April... I'm hoping there will be a new key to use by then (or possibly VMWare Fusion will catch up!) - but equally the current Parallels build for M1s and Windows in it seems quite stable.
 
Don't hold your breath. With Microsoft recently adding to their long list of pathetic and childish Anti-Mac ads in favor of the Surface it's highly doubtful they will allow Windows to run on the M1 through VM or any other way for that matter. They don't want to lose sales of their own PC to M1 Macs. They know they will if they allow Windows Arm on M1 Macs.
You do realize that Microsoft is a software company right?
 
You do realize that Microsoft is a software company right?
This is exactly the reason I have hope. While Apple has mostly been a hardware company, Microsoft has mostly been a software company. And they're going to want their software on Macs because they can charge for licensing. I'm still convinced it'll work out that Microsoft will work with Parallels to offer a Downloadable install of Windows 10 for ARM in it's Parallels "store" where you can buy a license or upgrade or whatever..
 
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This is exactly the reason I have hope. While Apple has mostly been a hardware company, Microsoft has mostly been a software company. And they're going to want their software on Macs because they can charge for licensing. I'm still convinced it'll work out that Microsoft will work with Parallels to offer a Downloadable install of Windows 10 for ARM in it's Parallels "store" where you can buy a license or upgrade or whatever..
I hope you're right! More than anything, though, I hope I can run Boot Camp on an M chip eventually. My 2019 MBP should get me by just fine for a couple years of PC gaming without having to buy a PC, but I hope I never have to own more than one computer at a time. Yes, gaming PC blah blah blah. I use macOS for everything except gaming. My BC partition is solely for gaming. I really want to avoid buying a separate machine. Money is not the factor. It's the principle of contributing to landfills and having extra junk in my house or travel backpack I want to avoid.
 
Don't hold your breath. With Microsoft recently adding to their long list of pathetic and childish Anti-Mac ads in favor of the Surface it's highly doubtful they will allow Windows to run on the M1 through VM or any other way for that matter. They don't want to lose sales of their own PC to M1 Macs. They know they will if they allow Windows Arm on M1 Macs.
One has little to do with the other. They didn't suddenly pull OEM licenses from Acer and Dell just because Surface now exists.

If Parallels or VMware approach them about an OEM deal, I suspect they'll listen.
 
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One has little to do with the other. They didn't suddenly pull OEM licenses from Acer and Dell just because Surface now exists.

If Parallels or VMware approach them about an OEM deal, I suspect they'll listen.
Dell and Acer are still partners and they license Windows. MS does not see these companies as competitors. They see Apple as a competitor because of how popular Macs have become. So far MS has done nothing to license Windows to run on M1 VM and I don't see this happening anytime soon.
 
You do realize that Microsoft is a software company right?
Yeah a software company that makes the XBOX hardware. A software company that makes the SurfaceBook, Surface Laptop, Surface Studio, Surface Pro and Surface Go. A software company that sells their own wireless headphones and AirPods clones.
I guess you didn't know that they make hardware. 🙄
What was Apple considered to be when they were only making Macs with Final Cut Pro and AppleWorks Suite? SMH
 
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The Surface is more like a tech-demo for other OEMs than a genuine separate product, just like Google Pixel for android. Selling hardware is nice, but the ultimate goal is to make their software run on more devices. And maybe it's different in the US, but I only saw Surface devices at people working at Microsoft partners, they got it for free form Microsoft.
Yeah had this been when the Surface first came out your post would've held water. Today Microsoft makes and sells a great deal of their own hardware. The XBOX, their entire Surface line which consists of 5 different computers, plus their own wireless headphones.
It may make you feel better if people here say what you wanna hear but Microsoft does not make money off of Windows. A great deal of people here installing Windows on their Macs gladly boast how they don't activate their Windows license because MS allows a free download and will not shut off Windows for not activating so they don't. For this reason alone Microsoft sees the M1 as a competitor and Windows VM for M1 may not see the light of day anytime soon. Sorry if this hurts or disappoints you.
 
You do realize that Microsoft is a software company right?
I wonder what the percentage of MS profit from Windows (non-server versions) is compared to their hardware offerings?

And how many MS Surface-ARM users there are (and will be) compared to Apple Silicon users who want to run Windows?

If running Windows on the M1 undermines Surface-ARM sales, but gains a lot more Windows users on Apple hardware, then that may well be a more profitable move for Microsoft.
 
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People like to **** on the M1.. but I'm frankly impressed that a Beta version of Parallels running an insider preview of Windows can play x86 games faster than my 2017 Macbook Pro running Windows via Bootcamp.
And it's just the M1, so imagine what could be possible when the M2 is released.
 
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I wonder what the percentage of MS profit from Windows (non-server versions) is compared to their hardware offerings?
This is actually easy to find.


Given that breakdown, it’s safe to say Microsoft is happy for you to use their services and software regardless of what you are using them on, whether that’s a Mac or an Android tablet, as long as it makes them money. And it’s been that way for years.
 
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Your point? Because if MS wasn't taking their Surface line seriously they wouldn't do Apple trashing ads to get people to buy Surfaces.
And of course they have to promote their product. Would Microsoft be more happy if you bought a Surface instead of a Mac? Of course.

But their major sources of revenue are cloud services (Azure), then Office and productivity cloud, then Windows and Xbox. Even search revenue and Linkedin earn them more than Surface.

Point being they might not be too happy about you not buying a Surface but they still want to sell you any of the above and in the end selling you a copy of Windows or a Microsoft 365 subscription is going to earn them much more revenue than what they earn from hardware alone or what they lost by not selling you a Surface.
 
And of course they have to promote their product. Would Microsoft be more happy if you bought a Surface instead of a Mac? Of course.

But their major sources of revenue are cloud services (Azure), then Office and productivity cloud, then Windows and Xbox. Even search revenue and Linkedin earn them more than Surface.

Point being they might not be too happy about you not buying a Surface but they still want to sell you any of the above and in the end selling you a copy of Windows or a Microsoft 365 subscription is going to earn them much more revenue than what they earn from hardware alone or what they lost by not selling you a Surface.
I'm not disputing anything you're saying but one thing you need to consider. Microsoft could simply do TV advertisements showcasing their Surface line without making them about the Mac. They seem to feel nobody will buy a Surface without Mac trashing included which is pathetic of them. They are going out of their way to trash Apple's MacBooks in ads and telling people to buy a Surface. They don't want people to buy an M1 Mac. By allowing Windows on an M1 VM they are countering their own argument so it would make zero sense for them to make anti-Mac ads. This is why they are doing this, they do not have immediate plans (or at all) to allow Windows on Mac M1 VM's.

Please don't take this the wrong way but you really don't have a counter argument at this point. I'm stating facts. Fact 1) Microsoft is currently making anti-Mac ads. Fact 2) They have not licensed Windows to run on Mac M1 VM's. Those two facts go hand in hand and I don't understand why people are creating false hope for themselves here rather than look at reality. If it was just about money then Windows on Mac M1 would've happened on day 1 just like Linux was available on day 1.
 
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I'm not disputing anything you're saying but one thing you need to consider. Microsoft could simply do TV advertisements showcasing their Surface line without making them about the Mac. They seem to feel nobody will buy a Surface without Mac trashing included which is pathetic of them. They are going out of their way to trash Apple's MacBooks in ads and telling people to buy a Surface. They don't want people to buy an M1 Mac. By allowing Windows on an M1 VM they are countering their own argument so it would make zero sense for them to make anti-Mac ads. This is why they are doing this, they do not have immediate plans (or at all) to allow Windows on Mac M1 VM's.

Please don't take this the wrong way but you really don't have a counter argument at this point. I'm stating facts. Fact 1) Microsoft is currently making anti-Mac ads. Fact 2) They have not licensed Windows to run on Mac M1 VM's. Those two facts go hand in hand and I don't understand why people are creating false hope for themselves here rather than look at reality. If it was just about money then Windows on Mac M1 would've happened on day 1 just like Linux was available on day 1.
I am pretty sure Apple at some point will com up with a plan to go around x86apps running on Apple hardware again... Otherwise these M1 macs will just be expensive toys targeted to specific audiences (not even industries).
 
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