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I mean they're not wrong but most people have PlayStations, xboxs and dedicated PC gaming rigs if they're serious gamers.
 
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Wait, is Intel seriously comparing a virtual machine to its own chip? Intel really is scraping the barrel here.

they are also comparing a 9th gen chip intel chip to an 11th gen intel chip, and a AMD M5600 GPU to a nVidia 3060 GPU. consider that in 3 generations, intel needs an insanely powerful GPU just to claim a 30% increase over their competitor; whom BTW, is also running in a non-standard operating system. Anyone who doesn’t see desperation in this ad, has chosen not to.
 
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All systems have pros and cons. The cons of intel led to Apple developing its own silicon. But the cons of Apple’s closed ecosystem that lacks documentation and game engine support has led to some opting not to use the Mac.

Apple could fix that by working with engine developers, but will they? M1 as impressive as it is can’t keep up with the raw performance of AMD Big Navi or nvidia GeForce RTX3000 series.

But I suppose m1 is decent enough to run many games at 60 FPS. I really hope Apple works with the game engine community for macOS. Gaming + productivity + creator on the mac would be a killer feature, given the performance per watt of m1.
I think you highlighted the key weakness in Intel's argument: "our CPUs are so good when you pair them with someone else's GPUs..."
 
I don't think anyone is buying a Mac for the purposes of gaming. Valid point, Intel, but irrelevant.
More people would purchase a Mac if it had a better gaming experience. Those are lost sales. I mean Apple is still making billions of dollars of profit each quarter, but its ecosystem could use a refresh. What if I want to use the Mac for creative work but I also want to game as well. Would be nice to have one system, a Mac, to do both.

Apple could bury the hatchet with nvidia, and give its consumers choice, whether AMD or Nvidia for good gaming graphics performance. But we know they’re not going to do that.
 
Serious question: is this because of the CPU? What I mean is, suppose all games would be available on both macOS and Windows. Would a $800 gaming PC perform better than a Mac mini, and would a $1000 gaming laptop perform better than a MacBook Air?
 
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Why are we still going over this same argument we've been having for the past 40 years? Yes, if you want to play games, get a game machine...which is the PC. We know that. We've always known that. Yes, you can play some games on the Mac...but it's not a game machine. If you play the games that are on Apple Arcade, hey, it's great for that. But you're not going to get the latest "graphics-so-good-you-have-fight-bitcoin-miners-for-a-decent-graphics-card-to-play-it-above-30fps" AAA titles.

Is the Mac market that important to Intel? Or are they hoping to stem the flow away from other platforms? Isn't AMD more a threat to them?
 
Really this will all be a moot point when (if) Microsoft releases a newer ARM-based Windows OS optimized for Apple Silicon. A major selling point for Windows to Mac users was that you didn't have to rely on virtualization to run Microsoft's software since prior Macs shared the Intel core, so it must not be lost on them that they're selling fewer Windows licenses given Macs can't run it natively anymore with the advent of the M1 chip. Major gaming companies like Blizzard just aren't interested in developing for Mac, and they actively prevent gamers from playing on a virtualized platform given the concerns over hacking/cheating. I would absolutely love to see Intel's response if the last leg they had to stand on against Apple was pulled out from under them by a robust Windows alternative customized for the newer Mac hardware.
 
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compared to a PC with a Core i5 11400H processor with a GeForce RTX 3060. The Intel-branded PC did better in each of the company's selected tests. This led to the claim that Intel-based PCs offer a "better gaming experience than 100% of Mac laptops."​
So a full size PC desktop with a dedicated graphics card, that alone is (currently) more expensive than an entire M1 MBP fared better in selected tests against a Mac laptop with a mobile graphics card

Huh, who would've thought. Some geniuses over in intel these days.
 
I think you highlighted the key weakness in Intel's argument: "our CPUs are so good when you pair them with someone else's GPUs..."
How is it a weakness when historically intel has been a cpu manufacturer unlike Apple’s vertically integrated strategy in developing the cpu gpu and operating system. It’s just a difference in philosophy. The pc ecosystem is much more open than the Mac. For gamers, windows is the way to go. I personally hate windows, but if I want to game, it’s really the only game in town unfortunately. That’s a key weakness of the Mac and intel is highlighting that.

Besides, intel tiger lake h cpus now have the gaming crown above amd mobile Ryzen 5000, and alder lake might add an additional 20 percent on top of that. Intel is slowly coming back…
 
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So a full size PC desktop with a dedicated graphics card, that alone is (currently) more expensive than an entire M1 MBP fared better in selected tests against a Mac laptop with a mobile graphics card

Huh, who would've thought. Some geniuses over in intel these days.
You do realize that the 11400H is a mobile part right ?


But intel comparing tiger lake against its older generation is kinda comical. Of course tiger lake is faster. It should be as it’s a new generation.
 
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I mean, their point is true: MacBooks are not great computers for gaming. But this must be the most ridiculous marketing effort Intel ever made. They selected a single laptop with a 9th generation Intel processor and told everyone it's not as good as another hand-selected laptop with an 11th generation Intel processor. I'm sure Apple-hating Redditors will quote this for an eternity, but it's a ridiculous comparison.

Intel will have a seriously difficult time to keep up this kind of marketing once the next Apple processors hits the market. The main downside of the M1 compared to Intel and AMD processors is the limited core count, and the next iteration of the M-processors are rumoured to have a lot more.
 
huh. People actually play games on an intel iGPU? Because as far as I know, most gamers use AMD/nVidia graphics and those don't count!
 
I would guess that of all intel Macs most have no GPU (yeah that intel thing doesn't count) at all. Even those that have are usually quite poor.

So it isn't that great of a surprise that Mac gaming never took off. Even if you go around Windows most Macs are just too weak to run games.

With the M series Apple may not (currently...) be aiming for the stars but what they have accomplished is ensuring a pretty decent baseline in a sort of console way. In time I believe game developers will take notice.
 
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