https://forums.macrumors.com/threads/940504/
Check mid way down the page or look at the pre-authorizaton email
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Gee, kind of looks like the reservation e-mail....
Oh and this....
http://www.zdnet.com/blog/cell-phones/day-long-iphone-3g-s-buying-saga-ends-in-success/1475
In case you don't want to click the link...
"Pre-authorization: A process you go through online after selecting the Buy Now option that asks you all about your AT&T account, what phone options and prices you have based on your account details, what data/text message plan you will be buying, and what store you will be going to. You receive an email confirmation telling you the next step is to visit your nearest Apple store to complete the buying process. "
Hence the first come first serve.....
Yes, because znet.com - a fine source of Apple authority...