Phil Schiller and Craig Federighi Talk iMessage, Siri API and Mac App Store on 'The Talk Show'

[Zirel]

I wonder if these "people" he's talking about are Tim Cook? It seems like the thing he'd be excited about.

The Mac users I know, and like myself, want stability and not gimmicks, and a new file system is the most exciting thing Apple has announced with relevance to the Mac in many years' time.

Then you've watched the wrong keynote, the consumer friendly keynote.

Watch the "State of Union" and be happy.

With respect for new faces and emoji, I keep reading that people and I we simply want a file manager in iOS that let us share things, avoid the cloud, skip iTunes. Throw in a card reader and a little more connectivity and you have a real iPad Pro. As for the MacBooks Give us a refresh, more upgrade chances (SSD and RAM) and that is it.
The watch is nice but 450 eur for a second iPhone screen is a little too much.

Good, buy something else.

You're not looking for an iPad Pro, so don't buy an iPad Pro.

There are multiple Apps that give you a "file system" or everything you can do with a file system.

 

[8692574]

A developer conference should focus on......well developers, not on the reaction consumer have, 1 hour talking about iMessage, boy that was boring from a developer perspective.
Seems like the presentation was more customer oriented...

 

[recoil80]

Federighi also addressed the ability to "delete" stock apps in iOS 10, clarifying that the apps are not actually deleted, with only user data and necessary hooks being removed if a user opts to delete the apps from his or her device. The apps themselves remain on the device as part of the signed package Apple uses to assure authenticity. "Re-downnloading" the apps from the App Store doesn't actually involve a download and instead simply re-links the apps back into iOS so they can be used.

That's disappointing.
I thought that since apps were on the app store they could be updated independently. Basically they give you a way to delete the icon and user data but if you never use the app you don't have space wasted for user data, so you just get rid of icons on the screen.
That will make some people happy at least

 

[H2SO4]

Then you've watched the wrong keynote, the consumer friendly keynote.

Watch the "State of Union" and be happy.



Good, buy something else.

You're not looking for an iPad Pro, so don't buy an iPad Pro.

There are multiple Apps that give you a "file system" or everything you can do with a file system.

No there aren’t. Don’t be ridiculous. What you mean is that are lots of apps that allow you to put your files into folders. Is there an app that allows me to batch rename files? No.
Is there an app that allows me to change what file is opened with? No.

Those are the kinds of things a file system allows for. What a way to be deliberately obtuse.

 

[Ploki]

I said at the time I hope the rumors were untrue. iMessage is a flagship feature across Apple's platforms and they don't need to give it away to people who make the wrong choice by purchasing Windows PC's or Android smartphones. If you want to be part of the iMessage movement, you buy Apple products.

I'm glad Apple has the confidence to keep things like iMessage exclusively for its customers.

That's the complete opposite of "communication"... Which iMessage is supposed to be used for.

 

[recoil80]

A developer conference should focus on......well developers, not on the reaction consumer have, 1 hour talking about iMessage, boy that was boring from a developer perspective.
Seems like the presentation was more customer oriented...

It was indeed.
I always watch state of the union to get a better feeling about the new operating systems since they go into much details during that presentation.

 

[abhibeckert]

Did anybody who caught the live stream record the audio? Can you share it via dropbox or something?

Gruber took 3 days to upload the video last year.

 

[8692574]

That's the complete opposite of "communication"... Which iMessage is supposed to be used for.

Use whazzapp!! There are plenty of cross platform communication tool, IMessage is an exclusive for iOS / Mac as much as it is Safari on mac and Mail on iOS / Mac...there are plenty of alternatives....

Another one is to converto your friends to iOS, the las scenario is to change friends oh ....and yes I am joking...but switch to Whatsapp if communication with multiple os is your thing!

 

[Zirel]

No there aren’t. Don’t be ridiculous. What you mean is that are lots of apps that allow you to put your files into folders. Is there an app that allows me to batch rename files? No.
Is there an app that allows me to change what file is opened with? No.

Those are the kinds of things a file system allows for. What a way to be deliberately obtuse.

You don't have a concepts of ubiquitous computing...

 

[KALLT]

Craig's right, you know. I heard a conversation where one person was trying to convince the other that they should updat to iOS 9. His reason for not updating was that he didnt like the new app switcher (as petty as that is), and her reason was that their were new emoji's. That's all anyone cares about, as sad as it is. I ****ing hate emoji

Because these are the obvious features people will hear about or see for themselves. The lesson to take from this isn't that users care for the wrong things, it is that they do not care for updates at all.

Does anyone find it interesting (or even really notice) that the apple execs really dismiss what the people actually want and instead just defend their initial positions. Only when Jobs was there did they ever actually admit when they screwed up. This is a classic executive circle who's focus is on keeping their jobs than making bold decisions based on customer demand.

I've had the exact same feeling after listening to Gruber's last two interviews, also with Schiller and with Federighi and Cue respectively. Gruber attempted to bring up the clearly uncomfortable topic of software quality decline and the questions were more or less brushed off with weak excuses or unrelated drivel. I really miss the blunt honesty of Jobs as well as his ability to take and respond to criticism. He wasn't always right, but he never seemed to shy away from this.

Apple just doesn't inspire me anymore. They only care for the consumer and their products and rarely talk about technology as such, as well as their vision for the future. You just have to look at some old keynotes; you always had the feeling that Jobs was truly just giving a peek into where Apple would want to take everyone. It felt very determined and ambitious.

 

[amegicfox]

so self absorbed like Tim Kardashian. they should both go and hide under a rock until new hardware is released instead of giving senseless interviews

 

[MH01]

Well, Cook did

These guys hit a home run with iOS 10!

While I hate iMessage, cause if my dislike of emoji and stickers, the rest of it is a solid release. And my dislike aside, iMessage will be a huge success , especially in Asia . Well played Apple .

 

[H2SO4]

You don't have a concepts of ubiquitous computing...

I don’t think you have any concept of anything hence your useless ‘nothing' reply.
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Because these are the obvious features people will hear about or see for themselves. The lesson to take from this isn't that users care for the wrong things, it is that they do not care for updates at all.



I've had the exact same feeling after listening to Gruber's last two interviews, also with Schiller and with Federighi and Cue respectively. Gruber attempted to bring up the clearly uncomfortable topic of software quality decline and the questions were more or less brushed off with weak excuses or unrelated drivel. I really miss the blunt honesty of Jobs as well as his ability to take and respond to criticism. He wasn't always right, but he never seemed to shy away from this.

Apple just doesn't inspire me anymore. They only care for the consumer and their products and rarely talk about technology as such, as well as their vision for the future. You just have to look at some old keynotes; you always had the feeling that Jobs was truly just giving a peek into where Apple would want to take everyone. It felt very determined and ambitious.

As much as I dislike that attitude, (theirs not yours), I kind of don’t blame them or expect more from them. It just seems that the way we do things these days. Never accept blame, never.
I remember hearing an insurance company say never accept liability at the scene of an accident, even if you know it’s your fault.

 

[amegicfox]

the emoji is the most lame excuse I heard for avoiding answering what are the problems with the lack of updated Mac hardware in years. Apple lost it's DNA, values and focus. Of course Apple was Steve and Steve is irreplaceable. Now we have Tim 'the wanna be politician' taking on any cause he can find instead of working.


Tim reminds me of Obama, they both have all the power in the world and they are both clueless, with Tim traveling all the time taking selfies and the other playing golf and saying the economy is great

 

[Ploki]

Use whazzapp!! There are plenty of cross platform communication tool, IMessage is an exclusive for iOS / Mac as much as it is Safari on mac and Mail on iOS / Mac...there are plenty of alternatives....

Another one is to converto your friends to iOS, the las scenario is to change friends oh ....and yes I am joking...but switch to Whatsapp if communication with multiple os is your thing!

That's not the point. I'm not talking about the program/application "Messages"... I'm talking about "iMessage" as communication protocol/method of electronic communication.

For Mail app, the method would be "Eletronic mail/email", the protocol would be IMAP.

For Safari app, the method would be "world wide web", the protocol would be HTTP.

For Facebook Messenger/Google Messenger, the method would be "messaging service", the protocols are XMPP/MQTT.

For Messages app, the method would be "messaging service", the protocol would be iMessage.

As you can see, all protocols that I listed are crossplatform.

If Apple wants iMessage as a protocol to take off it makes no sense to make it platform exclusive.

edit:
just to clarify, since I can send SMS messages directly from Messages on OS X I personally don't care anymore, its good enough for me, i'm just saying what apple should do if it wants its protocol to take off.

 

[MH01]

There are multiple Apps that give you a "file system" or everything you can do with a file system.

Which apps give the iPad a file system? What's your definition of a file system? No app that I'm aware of give you access to the iPad .
[doublepost=1465978321][/doublepost]

the emoji is the most lame excuse I heard for avoiding answering what are the problems with the lack of updated Mac hardware in years. Apple lost it's DNA, values and focus. Of course Apple was Steve and Steve is irreplaceable. Now we have Tim 'the wanna be politician' taking on any cause he can find instead of working.


Tim reminds me of Obama, they both have all the power in the world and they are both clueless, with Tim traveling all the time taking selfies and the other playing golf and saying the economy is great

Majority of apples revenue comes from just the iPhone , this emoji crap will make them more money, and they know it . We just have to accept they are no longer a computer company , they don't care about Mac hardware, priority number one is iPhone sales. Times have changed. Apple knows the profits are higher with idevices .... Hence they want you to buy the iPad Pro instead of a laptop.

 

[Ploki]

Which apps give the iPad a file system? What's your definition of a file system? No app that I'm aware of give you access to the iPad .
[doublepost=1465978321][/doublepost]

Majority of apples revenue comes from just the iPhone , this emoji crap will make them more money, and they know it . We just have to accept they are no longer a computer company , they don't care about Mac hardware, priority number one is iPhone sales. Times have changed. Apple knows the profits are higher with idevices .... Hence they want you to buy the iPad Pro instead of a laptop.

I understand your point, however, the more computers are turning into "appliances" the less apple needs to be a computer company. I don't think there's a real decline in power users, but 15 years ago, power users were probably more than 50% of computer users. Now, I'd imagine less than 1%.

Its unfair not to count iPhones and iPads as computers, if you do, that % drops ridiculously more.

The whole point of jailbreaking is getting the access to the file system, so no, you are 100% correct, file system on the iOS is locked and has always been locked.

 

[MH01]

I understand your point, however, the more computers are turning into "appliances" the less apple needs to be a computer company. I don't think there's a real decline in power users, but 15 years ago, power users were probably more than 50% of computer users. Now, I'd imagine less than 1%.

Its unfair not to count iPhones and iPads as computers, if you do, that % drops ridiculously more.

The whole point of jailbreaking is getting the access to the file system, so no, you are 100% correct, file system on the iOS is locked and has always been locked.

I agree with you . These days it's iToys from my point of view. I like to tinker so I am really disappointed by today's glued macs and not being able to upgrade. Though the sales are with iToys ...

I just find it strange that some people here think "apps" can give you access to the iPads file system , I don't think they understand the concept of a file system , it's not getting access to photos stored on a Sd card plugged into the Lightning port

 

[swingerofbirch]

People who don't geek on macrumors forum, people who are 18-22 years old, people who aren't techies. And then people who are 40-60 and are technically inept.

normal people. What's odd to techies to comprehend is that technology is now accessible to everyone, including technically completely inept people that don't have a clue whats behind the screen. They're excited about emojis.


I don't care about that, I'm wondering why Apple is suddenly adhering to the market, instead of creating it. I mean, this is what many people here complained, apple not listening to their customers. Now they apparently do, and they make emojis...

Not only that it seems like it's a direct copy of Facebook's properties, both Facebook itself (with the thumbs up, etc.) and of Snapchat with the full screen effects.

It's more of a strategic move not to lose control over an important function. It's sort of like when Microsoft used to identify a growing market and had to be in it just to make sure they didn't lose ground. This probably isn't what Apple really cares about, but they also don't want Messages to disappear as a prominent app to whatever the kids are into these days (I personally like Whatsapp).

On the other hand, they are letting third party messaging apps become defaults, so thats nice.

 

[AsprineTm]

That's what you get when everybody is hoping to see some innovation and your bring emoji to the table.
Apple is losing its focus.

 

[Mac Fly (film)]

I wonder if these "people" he's talking about are Tim Cook? It seems like the thing he'd be excited about.

The Mac users I know, and like myself, want stability and not gimmicks, and a new file system is the most exciting thing Apple has announced with relevance to the Mac in many years' time.

So they give you want you want yet you still find time to reference that they additionally gave you what you didn't want? You can please some of the people. What, you won the lottery but you're upset because it's an uneven winning amount? Do you visit MacRumors by any stretch? Cause you sound just like one of those pissing moaners.
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Right before WWDC, there were rumors of iMessage becoming open to other platforms such as Android, but where is that now? If that's not happening, and if Apple is making such a big deal out of iMessage as they are doing now, I'd say they're just being arrogant or ignorant or intentionally incompetent.

Now we can communicate powerfully and seamlessly with 10% of the world. Guess rather than wait for iMessage we all need to get rid of some friends. I think it's what Apple would like

 

[sofila]

Give it away to people who make the wrong choice by purchasing Windows PC's or Android smartphones. If you want to be part of the iMessage movement, you buy Apple products.

Don't worry, your jewels are safe

 

[Sandstorm]

Right before WWDC, there were rumors of iMessage becoming open to other platforms such as Android, but where is that now? If that's not happening, and if Apple is making such a big deal out of iMessage as they are doing now, I'd say they're just being arrogant or ignorant or intentionally incompetent. No matter how good iMessage becomes, it will simply not pick up unless it's accessible to all major platforms, except in Apple campus.

Agreed. Plus there also should be a web wersion, like the excellent www.messenger.com from Facebook.

 

[Rogifan]

Apple is in the business of selling phones not designing cross-platform chat apps. Porting iMessage to Android would just give some people a reason to no longer buy iPhones. How does that benefit Apple? They're not making any money off iMessage. Google and Facebook need eyeballs, Apple needs iPhone sales. Apple would rather someone see the changes to iMessage and say 'that's so cool I want an iPhone now so I can do that too'. Honestly I hope this means Apple is going to put a lot more effort into their other 1st party apps. Why cede everything to Google, Facebook and Microsoft?

 

[londoner33]

they're very happy with the Mac App Store, noting that they think it's important enough to host their own apps on it.

Except that many of Apple's own apps are NOT sandboxed. Sandboxing is THE reason why popular developpers have left the Mac App Store. Apple being unwilling (or in reality, unable) to follow its own sandboxing rules on the Mac App Store demonstrates that the Mac App Store is a failure. The Mac App Store is good only for simple applications or games. Any complex application, starting with Apple's own xCode, can't be sandboxed.