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Phil Schiller comparing iPad Mini to Nexus 7
- Thread starter mcfinch
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I think You have to download an add on for full screen....
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That's an interesting view point. It has been demonstrated that people expect a product perceived to be premium, to be priced at a premium. If the iPad mini was priced starting at $429, what would you say then? Is every product that is cheaper than its equivalent Apple product therefore inferior?
Yea, you're right, these are important changes of products which are in production already. But I was talking mainly about this new product and it's comparison with competitosr, that was not a style of Apple I used to know.
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Apple always went after their competitor. It's just that it used to only be Microsoft. And I'm sorry, but Phil honestly made the case for the iPad mini's design, in part, by comparing it to a flawed product that is the closest competition. Every point he made was accurate. You either agree and buy one, or you don't.
People over complicate this stuff. It's like freaking out because you bought a 3rd gen iPad, 2 months ago... or even six months ago. Yes, there was a refresh. The new one is twice as powerful, twice as fast, and is positioned to break into new markets. So, what? You can keep yours and be happy, or sell it and move on.
You haven't been duped, no one betrayed you. A new piece of technology is getting released.
People over complicate this stuff. It's like freaking out because you bought a 3rd gen iPad, 2 months ago... or even six months ago. Yes, there was a refresh. The new one is twice as powerful, twice as fast, and is positioned to break into new markets. So, what? You can keep yours and be happy, or sell it and move on.
You haven't been duped, no one betrayed you. A new piece of technology is getting released.
You can't compare the iPad Mini with the Nexus. The N7 is in a class by itself.
http://www.youtube.com/watch?nomobile=1&v=d2oSgK2QRrw
http://www.youtube.com/watch?nomobile=1&v=d2oSgK2QRrw
Seen from a marketing and branding perspective it can indeed be a good idea to compare your product to a competitor's if the brand of your company and the brand of the product in particular is stronger. Seeing as the iPad Mini carries the name iPad it would be considered a brand extension of the original iPad and therefore (perhaps logically) has a strong brand even though it's new in the smaller tablet segment.
One could argue that since the iPad is the market leader and more or less is considered the best device its brand is stronger and thus the Nexus is the underdog in this scenario, making it a good idea to compare them.
If, on the other hand, the iPad were to be the weaker brand there's a risk in comparing the two products. In short, the weaker brand's ad/comparison can lead to the consumer or customer only remembering the stronger brand's product, as I would argue to be in this case.
Just my 2 cents as a communications student with a special interest in brand management and marketing
One could argue that since the iPad is the market leader and more or less is considered the best device its brand is stronger and thus the Nexus is the underdog in this scenario, making it a good idea to compare them.
If, on the other hand, the iPad were to be the weaker brand there's a risk in comparing the two products. In short, the weaker brand's ad/comparison can lead to the consumer or customer only remembering the stronger brand's product, as I would argue to be in this case.
Just my 2 cents as a communications student with a special interest in brand management and marketing
I just made this for a different thread, but it's applicable here. There is nothing special about this website, but the top is a 16:10 Nexus and the bottom is a screengrab of the 4:3 iPad.
So you know, first hand, what Phil was talking about. I thought he stayed on the idea a little too long. But it's obvious what Apple didn't want to do, what they saw as being a lesser experience. Just saying they were failures, didn't make sense. They are highly successful, budget-minded, products. And the iPad mini really isn't even in the same category.
Well yes and no.
Type is clearer so you don't need to zoom as much, but because of the physically narrower screen everything is smaller so you might have to zoom more.
No company would ever do a fair comparison in public with a competitor's product, they would always weigh the scales in their favour. Samsung has done the same thing is some ads.