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It's weird that he's referring to "pro" users when the word "pro"
is slapped on just about everything they make. I thought the general consensus was that when Apple uses the word "pro" in a product, it's just a marketing term for the higher spec model.

I would go so far as to say anything any Apple employee says that gets published is just marketting.
 
My problem with the Touch Bar in the 2.5 years I've owned one has been I've never found a use for it. I just found myself missing the old keys and set them to be virtualized. A physical escape key is nice, but I miss having a physical Exposé key, a physical Launchpad key and physical volume keys.

Just out of curiosity, why not use the trackpad gestures for Expose and Launchpad? Couldn’t tell you the last time I touched a physical button for those.
 
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Yes companies do this sort of redesign like the escape key. Customer feedback, like I mentioned. this feedback gets prioritised and investigated for product improvements.

Changing a design, such as the escape key due to user feedback isn’t unique to Apple, and not sure why you’d think it was. Apple have been explicit about the escape key that is all.

As for your dislike for the phrase ‘to be honest’: You are misunderstanding the meaning - go look it up.


I’m referring to explicit requests to restore a physical escape key, especially from coders. I’m not talking about sales figure pressure, like larger screens.

And I’m always struck by the phrase “to be honest.” Are you lying the rest of the time? I can’t believe people still use it.
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When’s the last time anyone sat down to dinner with a spork? Sometimes a hybrid actually isn’t as useful.
 
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So, the "magic keyboard" offers:
1. A dedicated escape key
2. inverted-T arrow keys
3. scissor mechanism

Pretty much, what every other laptop and desktop keyboard does out there, for the last...20-30 years ?

Yeah, it takes a whole Phil Schiller's a$$ with all his arrogance to call these "magic" features while downplaying chrome books at the same time.

Shame...
 
Touch ID is it that old tech from 2018? Where is Face ID in the Mac line? At least a place where it would work much better (unless you work with tour motor helmet on)
 
Exactly. The Touch Bar is not meant for typing, more for editing. Editing font color, or other text formatting, editing videos, music etc ....
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Just curious. what do you use the escape key for?
I have not used it in months. Just curious about it's functionality.

I am a network / system administrator. I use the ESC key regularly editing my BASH scripts on linux servers. Function keys still come in handy when interfacing with other text based systems. Some of us use SSH to configure routers, switches, and other devices.

ESC is also part of the force quit sequence in the Finder.

I will be using my MacBook Pro 2013 until it dies, and may go to a MBP 2015 at that point. I want a removable hard drive. And no dongle for my USB keyboard. And no dongle for HDMI for my displays.

Christian
 
Hey Phil, how bout an Apple (iOS-based, maybe) 2-in-1?

Or an iMac with a touchscreen a la Surface Studio?

I was disappointed to hear Apple is just not interested in that, but then you offer keyboards for iPads. Make up your mind, man.

Microsoft is NOT sitting on their hands with these categories, nor their OS. They are getting BETTER.

I often find myself using my work PC for personal stuff now, where previously this was unheard of in my case.

It's starting to become obvious that I don't need a Mercedes to drive to work when a nice Honda or Mazda will do.
 
i agree! hopefully they will revisit the router market idea. they were the best...

Imagine the simplicity of connecting to a wifi home network similar to pairing AirPods with a custom Apple designed chip. Heck incorporate AppleTV into it and call it a day song with TC storage.
 
Imagine the simplicity of connecting to a wifi home network similar to pairing AirPods with a custom Apple designed chip. Heck incorporate AppleTV into it and call it a day song with TC storage.

exactly! and let's not forget about all of the smart home devices that are dropping daily. why not take on that market with an apple security system?
 
The Touch Bar was a solution to a problem no one had, or needed. I would love to see the actual numbers on people who actually consider it useful.

Count me in this number.
But i am probably insane, i love my butterfly keyboard (i had a 2015 MacBook and now a 2019 Macbook Pro).
The problem is, people that like the keyboard and use the touchbar don't spend hours in this or other forums telling
what they like. That wound't generate any traffic.
Maurizio
 
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Yeah, there are a variety of ways Apple good fill the gap if they wanted to; Mac mini Pro, Mac Pro mini etc. But there are already three machines splitting a small market share. That doesn’t bode well for a fourth.

Laptops are 80% of sales, and iMac is somewhere between 10-15 of the remaining 20%. So the mini, iMac Pro and Mac Pro are fighting over the remaining 1-2 million machines a year. The only way this even works at all right now is that two of those three models have a high ASP.

Yes there’s a gap, Apple knows there’s a gap, but you’re talking about a niche of a niche. How many of those machines could they sell? 10k/month? 20k/month? Even if it were 50k/month... that’s nothing! Apple’s selling upwards of 1.2 million laptops a month. 4 million iPads. 15 million iPhones. Apple would probably lose money on every super mini/mini Pro unit sold, given ASP, quantity and cannibalization of Mac Pro. There’s nothing wrong with wanting it, but I just don’t see how it could make

That’s my take anyway ¯\_(ツ)_/¯
Or they could build a slightly larger Mac mini that’s more modular like the Mac Pro (for RAM and a GPU specifically, but maybe even throw in a generic PCIe slot or two) and let folks have at it. Except for the approximately 7 people who use it in server racks, I don’t know of many people who need the Mac mini to be as small as it is (and even then, the need is dubious), but again, niche of a niche.

Apple could fill this gap easily. Like I’ve said, it’s no more niche than the Mac Pro or even the Mac mini. They just don’t want to.
 
The lack of WiFi 6 is about the only thing related to this machine so far that's been annoying. I was surprised by pretty much everything, including the price!

The webcam is... a webcam.

MagSafe is not coming back people. Get a magnetic USB-C adapter if you need this and move on with your lives. Personally, I no longer have to deal with Apple's proprietary charging connectors and can charge from all kinds of things now. It's really nice.
 
Touch ID is it that old tech from 2018? Where is Face ID in the Mac line? At least a place where it would work much better (unless you work with tour motor helmet on)

Or have a twin or family member you want to keep out of your machine.

Neither FaceID nor TouchID are sufficient security for a computer for me. For a phone, sure, especially since it falls back to passcode then wipes rapidly. But for a computer, where I have a *lot* more sensitive information? Sorry, I'll stick with my long passphrase.
 
Dear Phil,

Husband to a teacher (and a taxpayer) here to tell you you are wrong. Not only are the Chromebooks succeeding in classroom penetration, they are likely to do so for a long, long while. You see, school districts are on increasingly tighter budgets, and they don't have the extra disposable funding available to pay the Apple Tax for admittedly better hardware or software. Equally important, Google has spent a lot of time, effort and money to build an infrastructure for school IT admins to easily manage a school systems worth of devices. Apple has nothing close to this available. A few years ago, a school initiative was announced, and some mediocre software released, but it doesn't come close to what Google gives away for free and maintains regularly with updates. Apple has essentially abandoned it along with its textbook initiative.

Basically, Apple needs to learn what many politicians are learning: despite the merits of what works better in a debate, it is hard to dissuade people from wanting "free".

Thanks,

Achiever
This hubris is what cost Apple the market before. In the 80's and 90's they had a near-total monopoly on education, then Dell came in with far, far cheaper pricing and while Apple thought school districts would pay more for a better product, they didn't.

Up until the iPad I saw the occasional eMac in schools but that was it.
 
Or they could build a slightly larger Mac mini that’s more modular like the Mac Pro (for RAM and a GPU specifically, but maybe even throw in a generic PCIe slot or two) and let folks have at it. Except for the approximately 7 people who use it in server racks, I don’t know of many people who need the Mac mini to be as small as it is (and even then, the need is dubious), but again, niche of a niche.

Apple could fill this gap easily. Like I’ve said, it’s no more niche than the Mac Pro or even the Mac mini. They just don’t want to.
But why they don’t want to is the salient issue. Yes, they could fill the gap easily. But could they do so at a profit or is it a loser?

It’s one thing to have a niche Mac Pro, with an ASP of $10k, where there’s $3-4k gross profit. And those types of customers will buy higher-end configs from Apple, at Apple’s prices. That’s a viable product.

The product you want is more for a DIY’er who will buy a $2k machine from Apple, then order some DIMMs, a GPU and an SSD from Newegg or Amazon and “have at it”, as you say. I get why that’s attractive to people like me you and me who would benefit, but realistically, how does that benefit Apple? A viable product has to make sense for both the customer and the company.

A larger mini becomes problematic once you start talking about PCIe slots. Now you need a 300+ Watt power supply and you’ve got to cool the thing. It’ll be much larger and louder, and what’s it all for? Those who want a more powerful GPU, mostly. That edge case is addressed by an eGPU, albeit with some compromises.

My overall point is, this isn’t just a case of Apple “just not wanting to” out of spite or because they don’t care about the customers who want this. Apple is a business, and they make business decisions. Sure they like to do good things and make their customers happy, but they’re still a profit-making enterprise.

Making a relatively small number of great products best-suited for the most customers is Apple’s calling card, and that’s inherently in conflict with being able to give all customers their ideal product. iPhone SE, xServe, AirPort, Time Capsule, Aperture, etc. fans feel your pain :(
 
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But why they don’t want to is the salient issue. Yes, they could fill the gap easily. But could they do so at a profit or is it a loser?

It’s one thing to have a niche Mac Pro, with an ASP of $10k, where there’s $3-4k gross profit. And those types of customers will buy higher-end configs from Apple, at Apple’s prices. That’s a viable product.

The product you want is more for a DIY’er who will buy a $2k machine from Apple, then order some DIMMs, a GPU and an SSD from Newegg or Amazon and “have at it”, as you say. I get why that’s attractive to people like me you and me who would benefit, but realistically, how does that benefit Apple? A viable product has to make sense for both the customer and the company.

A larger mini becomes problematic once you start talking about PCIe slots. Now you need a 300+ Watt power supply and you’ve got to cool the thing. It’ll be much larger and louder, and what’s it all for? Those who want a more powerful GPU, mostly. That edge case is addressed by an eGPU, albeit with some compromises.

My overall point is, this isn’t just a case of Apple “just not wanting to” out of spite or because they don’t care about the customers who want this. Apple is a business, and they make business decisions. Sure they like to do good things and make their customers happy, but they’re still a profit-making enterprise.

Making a relatively small number of great products best-suited for the most customers is Apple’s calling card, and that’s inherently in conflict with being able to give all customers their ideal product. iPhone SE, xServe, AirPort, Time Capsule, Aperture, etc. fans feel your pain :(
Again, they happily serve other niche markets — including offering the Mac Pro with up to 1.5 TB RAM — and could reasonably sell this hypothetical larger Mac mini at a great range of prices, from the current starting price point to probably about $3–4K, which would fill the gap and allow them to maintain the profit margins they’ll want.

I feel no pain over this. I love my iMac and, when the time comes, will most likely replace it with another iMac. But that doesn’t mean that the iMac is right for everyone who wants a Mac that performs like it. And again, they make more money from a model like that than from people building their own machines or buying elsewhere.
 
How about Phill Schiller you talk about the obscene price overcharging for RAM and SSD prices?

The only reason is GREED. That is the only reason Apple is still soldering the components so they can rip off customer big time! It is not security or reliability. We are simply tired of the overcharging over 100 - 200%

Upgrading 16GB RAM to 32 +$400.00
Upgrading SSD 512 to 1TB +$200.00
(I can get a top of the line external 2TB SSD for $270 and internals are actually cheaper)
 
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