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And yet they increased the PPI for the X and XS... Apparently Apple's design team could still see the pixels.
I'm pretty sure it's because of OLED and subpixel-something (please don't ask me exactly what, I'm too lazy to look it up at the moment:oops:)
 
Nah, try using this thing with cardboard vr... you will see pixels.
That includes every iPhones.
There is a reason why only limited number of phones are certified to use with Google daydream vr.

Personally don't care about VR with phone, but the reasons are there...
Stop playing dumb.
 
You're not wrong Phil, but I can tell you that I can in fact see the pixels on a 326 ppi display, especially when I use it in bed.

He should just come out and say it. It's cheaper to have a 1,792x828 display thus increasing profit margin and, more importantly - as 1080p panels really aren't that expensive and are found in even crappy low end $300 Chinese android devices - the low resolution panel differentiates it from the premium model.

Imagine if Red or Arri chopped off a bunch of pixels on their digital film cameras. Or UHD bluray cut corners on resolution just because. Hell whats the point in having full HD: the standard should've just been 1792x828 all along.

As for PPI, why the hell is the XS such a high PPI value? Surely that's meaningless then Phil? What a waste having 458ppi. Should've just kept it lower by Phil's logic. Save battery life and save production costs. ;)
 
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The only problem with the car naming analogy is that “R” is usually the top hardcore limited edition “racing” model and S is usually the “sport” model which is a step down (or merely a step up from the mainstream model)

So the naming is actually backwards to some degree.

I think the phones were named that way for some other reason and Phil tried to add a meaningful analogy after the fact
 
Phil is like an aging magician who never strayed from the same illusions. Over time, you realize how he was distracting you until you easily see his marketing trickery when he speaks.

Ten years of marketing Retina improvements and this is the first time that he has downplayed the importance of pixel resolution. It's true that that the collective qualities of a display are more important than resolution alone. For example, if those 2 billion+ subpixel transitors aren't calibrated, the colors they produce won't be accurate. Nonetheless, resolution still matters a lot. If not, why did display manufacturers continue to push the envelope once the pixels became indistinguishable to the eye? It would be in their interest to make lower resolution displays; rejects would be less common.

As impressive sounding as display resolutions are, Retina still hasn't achieved what is possible with ink-on-paper. Even today, we are still limited by what font styles are reproducible on screens. Serif text faces are still a rarity even though they demonstrably improve reading speed and accuracy. The delicate embellishments on the letterforms aren't crisp/legible on displays.

Now, let's see if Phil is equally forthcoming and contrary about processor improvements that improve task speeds only by milliseconds and seconds.
 
Fair point, but i like the option and 4k hdr really pops my phones screen so not having that option at a phone at this price point is a little rubbing
I think people are becoming unreasonable. 4K on a phone? Really?
I seriously doubt you would be able to tell the difference between 1080p and 4K on a phone if same conditions were met (like bitrate, compression etc.).
People should stop chasing specs and realise that reality is not about specs. Its just a psychological effect and nothing more.
 
I agree with him about the Pixel obsession. I have the 2017 iPhone X and to be honest with you, I can't tell that much of a different between it and my iPhone 6s. Ones bigger of course.
 
I am, because when I'm lying sideways in bed and holding the phone that's what's comfortable. Maybe 15 cm away?



See above. It's the only way that's comfortable. Also a big reason why I bought a plus phone, because 401 ppi is good enough for me but 326 ppi really isn't.
15 cm is crazy. I'm 45 years old now but even with reading glasses on, my iPhone and iPad are never less than 18 inches from my face. Maybe there's a metric to imperial conversion misunderstanding going on here ;-)
 
He's right. iPad Pro 10.5 is 264PPI and looks fantastic.
The iPad Pro 12.9 is 264ppi and looks fantastic too as does the MB Pro 220ppi, but there was no manufactured fake uninformed outrage over that in 2015 for whatever reason.

This whole thing is a giant nothing burger brought about by troll Youtubers and ignorant "tech" bloggers or just Apple haters in general. These same trolls on youtube will then be posting videos on how amazing The Xr is for the money with headlines like "should you waste extra money on the XS?". Just watch, it always happens. Clickbait galore.
 
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It's all relative to your personal eyesight and how far away you typically hold your device. Most people won't notice much of a difference, and yet Apple increased it on the X to @3X super retina or whatever.

I'm a visual designer and am nearsighted, so I notice the pixels on 326 PPI just enough that it annoyed me a little going from a 6 Plus to a 6s a few years ago. I can see the smoother forms of the small typography on things like the time at the top and other fine lines and iconography. I don't notice it much on photos and other complex imagery going from @2X to @3X on my X.

Overall I'm glad they went to @3X, but I see no need to ever go beyond that. I notice the lower resolutoin more on the iPad Pro 10.5", even though I hold it further away than my iPhone, but sometimes I sit fairly close while drawing or touching up dust spots in photos. I also think the retina Macs could use a little more resolution. The problem is keeping things even by scaling to @3X. I don't think the iPad or Mac need to be @3X, but something more in the middle. But that causes problems for designers. Perhaps at some point they just need to make a clean break and redefine their UI scale, but most likely they're just going to end up putting @3X displays in those machines and it will be overkill but 1, the price difference will eventually be negligible and 2, it won't make any meaningful impact on some crazy new future GPU. And again, I bet only 10-20% of people notice it but a good chunk of them are probably visual designers like the people at Apple so it will probably happen, just like super retina did, and Apple can market it as a feature to tick a box against the competition.

Besides, it would be really cool to run a MacBook Pro with @3X retina in @2X mode to have a lot more desktop space for UI elements while retaining sharpness.
 
Okay Mr Schiller,
So next time when your giving the presentation for the new iPhone, we should just disregard when you say, “The new iPhone 13 has what we call the Super Super Super Retina Display”?
 
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"It was a huge ask of the engineering team to get it to market last year..."

Ok, but everyone and their mother is able to create a near-bezel-free, notched display at resolutions equal or higher since last year. Were they spending too much to reinvent the wheel, and therefore passing their costs to us?

only apple can create so far an edge to edge display that doesn't have a chin.
 
After a long run with + sized phones, I've now lived with the X for a year+. As much as I think it's perfectly fine, I'm verrrrrry reluctant to pop into a store to see an R (or XS Max...) because I think I'll like the larger screen - PPI be damned. My pockets have gotten very happy with the X...not sure I want to go back to a larger form factor.
 
I SUSPECT (with no proof) that they staggered launches strategically, either by withholding or simply putting the xr at the back of the manufacturing queue. That’s fine, makes sense, but again, I don’t think he was being totally forthcoming in his response.
Interesting. Of course this can work against them as evidenced by the analyst's report that just came out stating that demand for XR this weekend has exceeded demand for XS and XS MAX. It makes sense for lower priced products to typically lead to higher demand but Apple does not make typical products. They value their ASPs more than any other tech company so artificially staggering releases is a risky proposition.
 
only apple can create so far an edge to edge display that doesn't have a chin.

As Huawei pointed out during their recent phone launch..... The XR has a 5.1mm bezel all the way around the phone and a 35.1mm wide notch. It's not edge to edge whatsoever in any way. You could count that half a centimetre at the bottom as a chin, I'd say.

iPhone-Xr-bezels.jpg
 
As Huawei pointed out during their recent phone launch..... The XR has a 5.1mm bezel all the way around the phone and a 35.1mm wide notch. It's not edge to edge whatsoever in any way. You could count that half a centimetre at the bottom as a chin, I'd say.

View attachment 797369

Not talking about the notch, look at the chins on the bottom of all these Android phones. The iPhone X/XS/XR is a far better way of making a "near" edge to edge display.
 

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The issue isn't if near 720p is usable on a 6.1" display but the pricing at $750 starting when other 720p devices start around $50.

If Apple sold TVs, they'd market you a 720p LCD TV at 4K OLED prices and tell you the resolution doesn't matter if you sit back far enough.
 
I saw one yesterday at Best Buy and they are not as big as I thought. My Huewai Mate SE is about the same size and the Xr should be no problems as a one handed phone. I was more shocked by the Xs Max as that phone wasn't a whole lot bigger than the Xr.

But Schiller made an interesting comment. He indirectly admitted that we are at the point where there's not a whole helluva lot you can do with a phone, where we are basically arguing and debating over minute details.
 
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