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Phil Schiller Says iPhone 5 Scratching 'Normal' for Any Aluminum Product
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Just got mine in the mail today. I ordered two white ones thinking that I was taking a gamble. Black launches with the issues this time though. It is really only cosmetic, but a pain to open a new box with a scratched unit.
I always tough white iphones are for girls only
j/k, I personally dont like the white iphones or ipads because when watching movies the white square looks weird.
I went last night to the Apple store and I am leaning towards the white this time. I think looks nicer than the black.
But I agreed that if the scratches are just under normal use it is somewhat kind of lame. Better get the case ASAP.
If it's legitimate rape, the consumer has ways to shut that whole thing down.
Not "normal"!
Yo Phil: I am not liking what I'm hearing. If it scratches this easily, it has either been manufactured incorrectly or designed with too thin of a black finish. Time to come clean and fix the problem, or get ready for a class action.
Yo Phil: I am not liking what I'm hearing. If it scratches this easily, it has either been manufactured incorrectly or designed with too thin of a black finish. Time to come clean and fix the problem, or get ready for a class action.
they will be emptying their pockets first claiming they don't use one
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appletrollarama
I always tough white iphones are for girls only
I agree about the white and watching movies. I had the white iPad an exchanged it after watching a movie on it. Horrible. I went white iPhone to grab something different for a change. I always get the black starting when they offered the "Blackbook".
Actually it is normal. They shouldn't come scratched right out of the box, but Phil's statement is correct to the dismay of many on this forum and abroad.
What do people not understand about the phrase "scratched brand new out of the box". That's the bigger issue. It's pretty obvious that dyed anodized aluminum (with sharp polished edges) is going to scratch... OVER TIME.
1. Fire the industrial designer. Give him a career designing fly swatters and tea kettles.
2. Make the phones out of black plastic with no design at all.
3. include your choice of TPU case.
Imagine if Apple had to design the best device rather than the best looking box.......(that scratches!)
2. Make the phones out of black plastic with no design at all.
3. include your choice of TPU case.
Imagine if Apple had to design the best device rather than the best looking box.......(that scratches!)
It's not bare. It's anodized. There is a big difference. And anodized aluminum should not scratch so easily.
or, to play devils advocate, you could say that switching from a highly breakable material to a highly scratchable one was a bit of a stupid move from Apple.
problem is the case scratches way to easily. It is not normal and just Apple trying to make crap up to cya. They know the fanboys and girls will defend them on it.
Ok, how would you like it if you bought a brand new black car that had only just rolled off the conveyor belt, and it got covered in brilliant white scratches everytime it went through an automatic carwash or got caught in a hail storm?
For the precision and weight aluminum is the right metal and anodization is really the best way to color the aluminum for the right "look." Other things that are anodized that doesn't scratch have lacquers on them that don't feel as rich and look so great.
I was looking at my dad's Samsung today. I don't know what model it is but it's an extruded aluminum body that's all scuffed, revealing the color underneath. Remember all the iPods? How much they scratched? Stainless steel of a Rolex shows scratches in a week.
While I understand that keeping it pretty is important I don't think it's that big of a deal. It really is normal but when you sell 100+ million phones a year, and one percent complains about something, that's 1 million complaints.
I was looking at my dad's Samsung today. I don't know what model it is but it's an extruded aluminum body that's all scuffed, revealing the color underneath. Remember all the iPods? How much they scratched? Stainless steel of a Rolex shows scratches in a week.
While I understand that keeping it pretty is important I don't think it's that big of a deal. It really is normal but when you sell 100+ million phones a year, and one percent complains about something, that's 1 million complaints.
Mine came out of the box with a dent on the bezel and a scratch. I called Apple on launch day and they are sending me a new one which I'll receive this Thursday. Seeing what can happen with wear and tear, I decided to change it to the white model which actually looks better in person than on Apple's website. All and all very happy with my iPhone 5 experience as I can continue using it while they send me the replacement!
And?
It's their goal, err ... it was their goal to innovate and provide a better product over other companies.
Charging a premium and holding your device above the rest, only to compare it's short comings to the rest, it just doesn't work.
Each year, the sayings "it just works" fades further from my memory. If their devices have the same problems as the rest without any improvements, I will just shop around then. Why pick a side when all the problems are the same, right?
No more loyalty from me.
It's their goal, err ... it was their goal to innovate and provide a better product over other companies.
Charging a premium and holding your device above the rest, only to compare it's short comings to the rest, it just doesn't work.
Each year, the sayings "it just works" fades further from my memory. If their devices have the same problems as the rest without any improvements, I will just shop around then. Why pick a side when all the problems are the same, right?
No more loyalty from me.
And easy/cheap to manufacture.
My company works with Titanium, and we could machine out an iPhone rear case from a chunk of Titanium no problem at all.
The only issues are:
1: It would take longer.
2: Milling cutters and chamfer tooling would not last as long.
In the real world (what the case actually costs to manufacture, it would not put a LOT of extra cost onto the end product. Some but not like 100 dollars or anything.
Wonder if they did a Titanium case version for lets say $50 more, who would rather have it?
While I see your point, why would they even need a markup? They already have one of the most expensive devices with one of the widest profit margins. They already make their money, time to add some quality back.
