The iPhone is beautiful and keeping it that way is the responsibility of the owner- placing it in your pocket with keys and coins will scratch it. This is a surprise? It's not Apple's problem.
If they're coming out of the box that way...that's Apple's problem.
Only idiots haven't found their other pocket on their jeans lol
You do NOT want to carry ANYTHING sharp in your phone pocket...
Jesus... It's as if mobile phones were just invented and people have no clue that stuff scratches.
Also, consider getting a case or a protective foil at least.
It's not that hard.
I even still have the factory foil on the front and back, simply because my foils I ordered haven't shipped yet.
They work, just need to be aware that you must leave them on out of the box OR clean them (good luck with that).
Glassed Silver:mac