Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

[doitdada]

iPhone 4 was the finished product. After that it was more about fashion for me. Apple has become more of a lifestyle company with their current marketing, now that their products have been copied by all the other companies, and the smartphone is getting replaced by voice interfaces in the same way FaceBook app is replacing the web browser and e-mail.

 

[Tech198]

By the same tocken Phil,,, What Steve Jobs said about a closed system was ages ago... as well..

Times' change,,, but some companies stick to old habbits too. I'm actually "more" concerned about the removal of 32 bits apps ... from the app store more than anything

 

[flightime56]

I for one do not miss the insanely low resolution display and graphics. Or the tiny screen on a device the size of a brick. I'm going to assume you did not mean graphics and you mean you miss the old icons

Yes the icons, but the whole graphic design look of quality, Mac has gone the same way... flat and boring. SD

 

[doitdada]

Yes the icons, but the whole graphic design look of quality, Mac has gone the same way... flat and boring. SD

macOS is an improvement with the flatter design. iOS may have suffered a bit with the flatter design due to the lack of contrast and feeling of depth in the icons on smaller screens. the camera icon is a brilliant example of how good the old icons once was. the little lens is much more common sight for todays users than a traditional camera.

 

[Tech198]

flat = "different" .. As long as Apple can use this context in all their paragraphs they can get away with just about anything you throw at them

 

[DeepIn2U]

..... FaceBook has had an enormous growth over the years, and is disrupting the web browser, e-mail and other legacy applications that got its start on the desktop/laptop. This is happening due to the software revolution Steve introduced with "desktop class" software on mobile. Take a look at the table below.

Since we don't have anyone or any way to sort out all the information on the Internet, content is getting replace by context, and that translates to our friends. Zuckerberg has been great directing his FaceBook application from a simple web app to the leading time consumer on the planet. I know everybody likes to throw spears at FB, but the concentration behind the product is clearer than the philosophy currently at Apple.

Hmm. I honestly thinnk Zuckerberg is throwing spears at everything lately hoping to hit a bullseye, and right now as you said FB consuming time as a leader of web usage more than any other service on the internet that in of itself is producing stock worth and buzz to continue it's success. The pied piper singing his own tune believing success but the mice that follow have already swooned to his song long ago and havign noticed any change in song as of yet. That's my take: like really VR will help FaceBook how, really?!

Funny enough we ALL have a way to sort out information on the internet. You mentioned FB is disrupting email and other legacy applications that got its start on teh desktop/laptop ... yet FB, SnapChat, etc etc ALL use Email as a registration and confirmation to a new account OR for a password reset. LMAO where is the disruption you speak of, cause with this I just don't see it. People still use email (registration, communication, sending money/eTransfer, confirmation of just about anything receipts oh yeah sales receipts Apple still uses email to send those).

For a disruption of a service as old as email then it must not be used at ALL in any sense. I have a feeling we'll see Apple do this next - somehow with iMessage and iCloud (Documents and account history)



[doublepost=1484005024][/doublepost]

I'd used a web browser on a phone prior to the iPhone - very functional. Safari was a bit nicer, I have to admit but was that down to the UI.[/QUOTE]

You must recall Apple licensing their (and Google's work) on S60 Browser a real internet browser featured in the Nokia N80 ... I recall we had a convo of this years ago. Yet Apple displayed and organized webpages MUCH better, that and the 3.5" screen vs a 2.5" screen was just no contest Nokia could match. They must've felt a hurt coming on, especially with the E71 compared as it has a landscape type screen, the biggest in the comparison and Nokia never said a word. I think I shed a tear for Nokia after having shivers watching the iPhone launch keynote.
[doublepost=1484010443][/doublepost]

i

macOS is an improvement with the flatter design. iOS may have suffered a bit with the flatter design due to the lack of contrast and feeling of depth in the icons on smaller screens. the camera icon is a brilliant example of how good the old icons once was.

Agreed. Makes you wonder if Forstall was still in charge of iOS what would've happened with iOS 7 GUI redesign. We'll never know.

 

[doitdada]

LMAO where is the disruption you speak of, cause with this I just don't see it. People still use email (registration, communication, sending money/eTransfer, confirmation of just about anything receipts oh yeah sales receipts Apple still uses email to send those).

FB is replacing e-mail as login for most services. Spotify asks for FB login before asking for e-mail. FB is one click in contrast to the form requiring the user to type in 8 entries before creating an account. In the same way FB disrupted the holiday card with image and video uploads, they will somewhere along the road integrate payment solutions. Most free e-mail providers like Google and Yahoo require their users to have a phone number, which is a more private and unique identification. A FB profile is usually a good way to identify if the user is a real or not. It's actual more secure than traditional e-mail.

E-mail is great for confirmations, marketing and replacing the postal system for billing and receipts. The phone number is much more interesting than an e-mail. It means the consumer pays for a telephone service, which means he has some money, in contrast to e-mail, which any nigerian prince can make in five minutes.

E-mail is still around since it is available on every OS, platform and device, but so is FB. With fingerprint readers on almost all new smartphones, I believe FB with its big user base of receivers and senders, may have the upper hand standardising payments. Receipts from web orders I think still works great with e-mail.

 

[Naimfan]

Pride goeth before the fall . . .

 

[macduke]

I don't get the people saying voice will replace having a smartphone. I've read recently about people saying you'll just have a little thing in your ear and do everything through talking to that. Who wants to do that? I don't want people knowing my private messages. Trying to proofread what you wrote would be a nightmare. Sure there will be better autocorrect, but will it fix my sentence structure as well? What about photos? Listening to a photo or video just isn't the same. I think displays will be around for a long time to come until they have direct connections to create displays and visual overlays in the brain.

 

[doitdada]

I think displays will be around for a long time to come until they have direct connections to create displays and visual overlays in the brain.

A camera with a display preinstalled with FB?

 

[simonmet]

Honestly, I'd like to see what would happen if Forestall was brought back and put in charge of the company.

I don't think you could replace Cook with some total outsider - it would have to be someone on the inside, but I am at a loss for who you could put in charge from the current crop of execs and bring that excitement back like there was 6-8 years ago.

I'd like to say Federighi but apparently he tested the new MacBook Pro and is ok with it, so that's not a good sign.

I've spent time on several occasions trying out the new keyboard and it's unquestionably bad. Particular the space bar on the 15" model, which for some inexplicable reason feels less responsive and worse than the new 13" models. It has virtually no feedback whatsoever to the point you can't physically tell whether you've clicked it. Try it next time you're in the store and see! It's clearly a design flaw in the 15" model (to add to all the other design faults and flaws).

 

[Zaft]

Heck yes, I remember using aim. Kids don't even know how good they have it, these days.

I'm just glad AOL isn't my only internet option anymore.

Just to be clear aim messenger iOS app at the time.

 

[elmaco]

You forgot anti-gravity boots and instantaneous teleportation to the centre of the galaxy.

What I described are feasible within the next 10-15 years.

- For long distance wireless charging check Witricity,

- Foldable displays already exist, but needs to be perfected

- Artificial intelligence is progressing rapidly and smart phone should within in a decade or so have the computational power of a human brain.

- For cheap and precise brain interfaces check research by Mary Lou Jepsen,

 

[simonmet]

Phil Schiller is the biggest bag of hot air (not counting president tweets-a-lot). Everything he says is some absurd mish-mash of corporate double-speak and wanna-be 'disruptor' tech bro:

- Unmatched
- Courage
- Can't innovate my a$$
- It's about making the best Mac we know how
- Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
- It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect.
- If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge.

That's precisely what marketing is though, so you could say he's doing his job. It's not like marketing is a profession with integrity.

 

[Denmac1]

Well.. Steve had a reality distortion view.. but Phil is in a whole other league...

At least Steve sold it better....

 

[WRChris]

Just to be clear aim messenger iOS app at the time.

Yeah I know what you meant just made me think of AOL

 

[Abazigal]

Pride goeth before the fall . . .

He who laughs last laughs best.

And to the victor belongs the spoils.

 

[Michaelgtrusa]

He's right at least in terms of the eco system.

 

[Denmac1]

So, am I the last one on MacRumors who isn't either a competitor-paid troll or a really unhappy person who anxiously waits for each new article so they can post something about how terrible Apple is?

Honestly, the value of this forum is getting close to rock-bottom.

I think a lot of it is just plain frustration. Many of us believe Apple should be in a 'Raise the bar' attitude instead of just limbo a little lower now.It just seems for all their cash and staff that stagnation has been occurring. Yes, some of it appears to be beyond their control, but I believe that's where Steve had the strength and insight to push harder and further. I am now using my 4th iteration of Apple computers. Has each one been better than the last...Yes, however, it seems that they are pushing the all in one appliance computer that is not, to me, in a 'Pro' class. My G3 iMac was a disaster and I would never buy an all in one again. I still use my G5 tower after 10 years as the hardware and software continue to work well for my needs. I hope in the back of my mind, that Apple didn't 'dumb' down their computers to increase sales of new computers.
Now they have crippled the Mac Mini with the inability to upgrade unless you pay in advance and the Mac Pro appears to have been forgotten and overpriced for 3 year old hardware, but the mass consumer doesn't dig as deep as many of us do. Some of us have grown weary of the repeat of the 'great pipeline'.
I post when I see fit and sometimes, also, out of frustration, but I try to make some of my points clear.
You're not the last, but many stay silent....go figure.......

 

[Radon87000]

iphone 5s, 6 , 6s and 7, aw, airpods. All new. iphone 6 was responsible for most valuable company. It's your right to an opinion that iphone 6 = Al Bundy, but it's my opinion Tim released a phone Steve would not have and it paid off wildly for apple.

He is talking about product lines


Any CEO with half a brain could have looked at the Android competition and realised iOS users where clamouring for a larger phone. This doesn't always work though . He thought the same trick would work on the iPad with the 12.9 Failed miserably

Steve had his reality distortion field but holy **** these executives seem to be stuck in an alternate dimension . News flash- Steve is dead.The competition is making just as good or even better phones. Get off your high horses and start innovating.Maybe take some cues on how Jobs had started a competition between Tony and Forstall on iOS to come up with the best ideas. DO SOMETHING else the iPhone will go the way of the iPad

 

[I7guy]

He is talking about product lines


Any CEO with half a brain could have looked at the Android competition and realised iOS users where clamouring for a larger phone. This doesn't always work though . He thought the same trick would work on the iPad with the 12.9 Failed miserably

What hyperbole. You cannot know apples internal targets therefore you cannot know if Apple deemed it a success or not, which is irrelevant to your definition.

 

[Radon87000]

What hyperbole. You cannot know apples internal targets therefore you cannot know if Apple deemed it a success or not, which is irrelevant to your definition.

I do. All internal performance targets were missed.To Timmy's embarrassment the 15% paycut is the headlines in every major newspaper worldwide

 

[I7guy]

I do. All internal performance targets were missed.To Timmy's embarrassment the 15% paycut is the headlines in every major newspaper worldwide

You still don't know what the internal targets are. So you don't know if it was missed by 1, or exceeded by one. So what were the internal targets for the iPad 12 and how many were the sales?

 

[Radon87000]

You still don't know what the internal targets are. So you don't know if it was missed by 1, or exceeded by one.

What I do know is Timmy suffered a massive paycut which suggests his performance wasn't up to snuff and that the sales of the iPad as a whole continue to tank unobstructed. Apparently though now that they have almost touched rock bottom the good news is there is only 1 way from here- Up

 

[44267547]

You're too focused on trying to knock Xiaomi.

When a magazine says something like Xiaomi's bezel-less display "is the future", they don't mean from just one brand.

And crickets...

I'm not knocking Xiaomi because it's a bad phone, I was referring to the quality standards compared to the iPhone. You're to late in the game to understand the entire dialogue between myself and the OP. The reason I asked you if you handled the Xiaomi is because of the reports stating how cheap the build quality has been reported and it suffered from poor materials used. That was my point. It's a cheap Chinese phone, sure it might have some nice features, but cost related is entirely different in China and importation clearly limits its expansion, with quality control concerns.

And for the record, I personally do not care about where Xiaomi stands in the market, because it's not available worldwide to begin with. It's a phone reported to be "futuristic", when it's actually mass appealed, then come back and prove your point. Until then, it's exactly where it belongs.