I'm taking a guess here... Not one on here owns a decent well crafted watch that costs over 4k? You know one that is actually hand made? Without a battery? If you have one you would realise that this concept is aimed at someone who wants the convenience of not holding your phone in your back pocket or shirt pocket but would like to see any notifications. This isn't designed to be an iwatch killer or replacement, its designed to compliment a crafted watch without the need to wear a brash battery operated piece of bling that you have to charge up every day.
Mac Rumours did a great bit of editing here by not telling you what its actually designed for and you all fell for it! Great click bait MR![]()
I own many watches, not exactly over $4K, but well-crafted none-the-less. Putting that much mass under your wrist just won't work. And who REALLY uses a tactical nylon NATO strap on a luxury timepiece? Sure, I have worn my Seiko and Tissot divers on a nylon strap, and the Omega Seamaster and Speedy Pros have a nice rubber strap, but more often than not the Mont Blanc wearer has it on leather/croc/ostrich/gator OR is using s nice stainless steel bracelet.
They may sell 5 of these.