All very valid points. However, you are missing the elephant in the room: what drives the sale of a luxury timepiece? It's its inherent looks to the status-conscious wearer of course. With that said, based on looks alone, (the 1st gen at least) Apple Watch won't be for everyone at its higher-level price points. Why? Big, bulky, rectangle, ugly, constant charging, technological obsolescence, etc. Again, I wish Apple all of the success with this product, but personally, I don't see them taking over the $500+ non-tech timepiece market. There's probably room for them to coexist. Should be fun to watch.
All the chauvinistic pooh poohers of the Watch blindly wedded to traditional watch tech remind me of those who defended brass cannon, open cockpits on aircraft and hydroplane racers, and DC over AC (though fewer cats will likely be killed in the defense of mechanical watches.)
Hey, you would be tremendously right if the main function of a wristwatch would be doing things like measuring time, but the fact is the main function of a watch is being beautiful, a nice complement, with mechanical complications just for prestige and historic reasons.
Watches which are meant to measure time and so on are atomic and others. These kind of watches make the GPS system work, make internet work... That's not the case with something you wear on your wrist, even less when you would have the same thing but useful in your pocket.
The fact is people say once and again that they don't need a watch because they already have a phone so they know what time it is. Exactly! Only not, because as I'm saying it's not mainly for telling you the hour, although it does it too, but for being nice to see, for feeling special, luxurious, prestigious and beautiful. If you don't understand this, you understand nothing about the luxury watch industry.
The main function of a concourse horse is not to travel, rednecks, it's to pleasure people just with its presence, nature and elegance. For God's sake, you are the kind of people who thought artistic painting was death when photography was invented. "Ohhh look at that, my photo is much sharper than your Velazquez, soon when new generation rich people arrives nobody will want that, you understand nothing about technology ha ha ha how intelligent I am ha ha ha rich people are stupid that's why they're rich and I'm poor ha ha ha".
Montblanc has done this POS for exploring new segments, but its latest and most expensive addition since the smartwatch concept arrived has been... guess what... Minerva, a prestigious manufacture of mechanical chronometer movements, go figure. Do you know why? For increasing their prestige, price tag and the level of their buyers.
Let me understand. I have to buy an iWatch, then buy an iPhone, to be able to use the iWatch?
TBH Mont Blanc is cheap wannabe designer stuff anyway. Why does this deserve front page coverage given it's not specifically for Apple gear, doesn't really fit within Apple's style/feel and isn't a super deluxe brand.
Oh and it's not a rumour either...
All very valid points. However, you are missing the elephant in the room: what drives the sale of a luxury timepiece? It's its inherent looks to the status-conscious wearer of course.
People wear whole watches "upside down"...
Sorry, but that is too narrow. If luxury timepieces were only attractive because of the looks then the manufacturers would be in trouble. Looks are easily copied. Look at Festina, Michael Kors, Guess who readily copy the outer appearance of more expensive timepieces.
The attractiveness of luxury watches is a combination of the following (and I´m probably missing another few in this list):
The whole luxury market cannot just be put into one single box that many here think will be wiped out by Apple´s Smartwatch. Depending on your own definition the luxury watch starts somewhere around 2000 dollars and ends in the millions.
- Mechanical complexity
- Mechanical accuracy
- Material quality
- Limited availibility
- Historical significance
- Brand
It is highly questionable whether the Apple Smartwatch can compete fully with luxury timepieces given the fact that it can only tick a few of the categories above. This is not a case where consumers just look for a gadget that does something better than their existing one. So comparisons like horse-carriages and cars, slide rulers and calculators and dumbphones and smartphones do not make sense here.
EDIT: What NANDO87 said above. Spot on if you ask me.
I have a Mont Blanc watch ... The only reason I have this watch is because I have a Mont Blanc pen so it works well when I wear a suit and have the pen with me.
Let me understand. I have to buy an iWatch, then buy an iPhone, to be able to use the iWatch?
You have got to be kidding me.
You realize that nobody cares if your pen matches your watch, right?
Pens are free. They have the names of hotels or bars or whatever on the side. Some of them just say "Bic" on them.
It is probably a safe assumption that the majority of people who are going to be interested in buying an Watch already have an iPhone.
I don't foresee masses of Galaxy S5 owners lining up to buy one.
Well...
I have a steel and gold Daytona (price about 4x your 4K milestone).
Do you really, truly believe I would attempt to slide that beast of a device over the bracelet on my watch?
Really?
Apple though could obliterate the sub $1500 watch market (not, luxury, but the highest volume of watch sold), hurting the luxury watchmakers that way. Some sell lower end models.
Though, by making watches cool again.....
As for comparing your list of things that make people buy high end watches
- Mechanical complexity and Mechanical accuracy
I'd argue that those ones are cherished by the few, and can readily be replaced
by technological complexity, providing a sophisticated set of features for most (but obviously not everyone).
- Material quality (Build quality is trademark of Apple, they compete well here)
- Historical significance (The New watch is a whole new category, so it could be significant, though historical would be stretching it)
I'd argue that this is the main reason someone buys a watch, any watch. The brand reflects history/quality status even if the model doesn't look at all like an historical one.
You have got to be kidding me.
You realize that nobody cares if your pen matches your watch, right?
Pens are free. They have the names of hotels or bars or whatever on the side. Some of them just say "Bic" on them.
Again, what is your proof of constant charging, even a Ipod Nano which is the same size as the largest watch with tech that uses more battery doesn't need constant charging unless you're listening bluetooth music all day long.
Of course, if you use something to death, you'll need to charge it. I can kill my phone in a few hours with some games... What does that prove? That the phone can't last a day?
I've see your other post, so your leitmotiv on this can't be taken seriously at all.
Sorry, but that is too narrow. If luxury timepieces were only attractive because of the looks then the manufacturers would be in trouble. Looks are easily copied. Look at Festina, Michael Kors, Guess who readily copy the outer appearance of more expensive timepieces.
The attractiveness of luxury watches is a combination of the following (and I´m probably missing another few in this list):
The whole luxury market cannot just be put into one single box that many here think will be wiped out by Apple´s Smartwatch. Depending on your own definition the luxury watch starts somewhere around 2000 dollars and ends in the millions.
- Mechanical complexity
- Mechanical accuracy
- Material quality
- Limited availibility
- Historical significance
- Brand
It is highly questionable whether the Apple Smartwatch can compete fully with luxury timepieces given the fact that it can only tick a few of the categories above. This is not a case where consumers just look for a gadget that does something better than their existing one. So comparisons like horse-carriages and cars, slide rulers and calculators and dumbphones and smartphones do not make sense here.
EDIT: What NANDO87 said above. Spot on if you ask me.
For one thing, the Montblanc is a real luxury timepiece. I can't help but think the Apple Watch is just an expensive and kitchy gadget. We'll see but I don't think the luxury high-end timepiece manufacturers have anything to worry about. Apple's trying to tap the luxury fashion timepiece market--a market that they have zero experience competing in. I can see the Apple watch perhaps being useful for health reasons and for working out, but beyond that it has no appeal to me at least.
They had no experience making a cell phone in 2007 and look how disastrous that turned out.
I'm waiting for 2nd-3rd generation, where I assume it will be slimmer and sleeker (and obviously, more capable). Right now it just looks a bit too bulky and bulbous to me. They've got a good start but it's not really "there" yet from a design standpoint, for me. I also wish they would center up the crown, it looks off-balance as it is now.
As for the bands, I'd be very surprised if the current bands won't be usable on future generations.
But they still have an issue of how to upgrade people every few years for something so expensive. Or put another way, how to get people to buy into something so expensive that will be obsolete in a short period of time (relative to your typical watch, which might stay useful and relevant past your own lifetime).
Well...
I have a steel and gold Daytona (price about 4x your 4K milestone).
Do you really, truly believe I would attempt to slide that beast of a device over the bracelet on my watch?
Really?
I don't understand why there is such a command and conquer mentality among Apple fans. Why do they always crave for other companies to be wiped out as soon as Apple enters a new market?![]()