'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 23, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Entrepreneur Gary Vaynerchuk, who starred in Apple's first original TV show "Planet of the Apps" as a mentor and investor, recently shared some insight into why he thinks the show ultimately failed, blaming Apple's marketing efforts.

    Vaynerchuk made the comments in a recent episode of AskGaryVee, where he spoke with The Grill Dads from Food Network (via Business Insider). In the video, Vaynerchuk says that Apple did "everything" wrong when marketing "Planet of the Apps," and that he sat through Apple marketing meetings metaphorically "bleeding profusely from his mouth" from biting his cheeks to keep quiet on Apple's decisions.

    Vaynerchuk's "Planet of the Apps" comments begin right around 27 minutes into the video.
    Vaynerchuk didn't go into specific detail on what he thought Apple did wrong, but he did say that he felt Jimmy Iovine was not involved enough in the marketing of the show. Apple limited "Planet of the Apps" to its Apple Music subscribers as a perk, which undoubtedly had an impact on its popularity, but given the response to the show, it's doubtful more expansive marketing would have improved the ultimate outcome.

    "Planet of the Apps" launched in the summer of 2017 and received rather mixed reviews. Engadget, for example, called it Planet of the Naps and said it was lousy TV, The Guardian said it "won't be a fun watch for anyone except maybe venture capitalists," and Variety said it was a "bland, tepid, barely competent knock-off of 'Shark Tank.'"

    The unscripted series was meant to be about apps and the developers who make them. It featured several app developers who pitched different app ideas for a chance to be mentored by influencers and entrepreneurs that included Vaynerchuk, Gwyneth Paltrow, Will.i.am, and Jessica Alba.

    Mentors helped their chosen candidates build out their apps and prepared them to ask for funding from Lightspeed Venture Partners.

    "Planet of the Apps" wasn't universally hated and some viewers did enjoy it as it earned 3.5 stars on iTunes, but unlike Apple's second original TV show, "Carpool Karaoke: The Series," "Planet of the Apps" did not get renewed for a second season and Apple has not continued on with the series.

    Article Link: 'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing
  2. itsmilo macrumors 68020


    Sep 15, 2016
    Well for one thing it seems utterly stupid and random to stream tv shows on Apple MUSIC. Sort of the same reason I am impressed that original shows are still a thing on YouTube but at least that is actually about videos I guess
  3. Bornee35 macrumors 6502


    May 6, 2013
  4. Appleaker, Jul 23, 2018
    Last edited: Jul 23, 2018

    Appleaker macrumors 68020

    Jun 13, 2016
    This is true. Many people (especially in the tech community) say it was simply a bad show, but they’re people happen to not fit into the target audience and viewed the show as Apples touted competitive original content designed to go against Netflix and Amazon.
    The same things were said about Carpool Karaoke by the same people. At least that’s a show where visible viewing figures on YouTube disprove that.
  5. jmh600cbr macrumors 6502a


    Feb 14, 2012
  6. jrlcopy macrumors 6502


    Jun 20, 2007
    lol didn't everyone stop taking GaryVeee seriously when he became a spokesman for all those get rich quick schemes?
  7. TimmeyCook Suspended


    Jun 20, 2018

    Apple should had muffle it more.

    No, it wasn’t Apple marketing, and he never was in a successful show and never will be.
  8. lah macrumors 6502

    Mar 22, 2010
  9. seatton macrumors 6502a


    Nov 7, 2013
    Seattle, WA
    So you blame everyone, but yourself. Typical loser.
  10. KernelG macrumors member


    Feb 8, 2008
    SF Bay Area, CA
    Or that target demo was just too small. I can only speak for myself (crazy on the internet, I know), but I had no interest in the show, I thought the cringeworthy name telegraphed even lower expectations, and it didn't matter who was starring in it. The marketing had no effect either way.

    I am looking forward to some of the other announced shows, however, especially Foundation.
  11. fuchsdh macrumors 65816


    Jun 19, 2014
    Guy who sells marketing services blames failure of something on failure to use his marketing services. news at 11.
  12. w5jck macrumors regular


    Nov 9, 2013
    Looks like it was probably a sucky show. No amount of advertising will help if that is the case. To be honest, most of the shows on TV and streaming services suck. I'm not surprised if people are just getting tired of the garbage being pushed into their faces as though it was quality TV. Maybe the guy should blame himself rather than everyone else...
  13. SoyCapitanSoyCapitan macrumors 601


    Jul 4, 2015
    The show failed because:

    Gary Vaynerchuk is annoying. Nobody can figure out what he does or why he thinks he is the man. Whenever his videos come up on social media I just hit the 'Report' button and choose the 'Spam' or 'Scam' option.

    Gwyneth Paltrow is privileged out-of-touch rich chick who used her fame to build a brand that defrauds women and encourages women to be stupid by selling complete quackery like Jade Eggs to strengthen their vaginas.

    Same as above with Jessica Alba. So far this casting is a disaster and would offend most real entrepreneurs who had no fame and worked to the bone from poverty.

    Then we add Will.I.Am to the mix. Overexposed, overrated, overpaid, and has an annoying name.

    The only way this show could have been a bigger failure would be to add Ashton Kutcher to the mix.
  14. Elijen macrumors 6502


    May 8, 2012
    Wienerchuck literally gets money for ********ting people. I hate that guy.
  15. HiRez macrumors 603


    Jan 6, 2004
    Western US
    Also one minor factor could be that everything about the show just completely sucked.
  16. craigmak macrumors member

    Jan 9, 2017
    Show would have been better with Will, Jessica, and two other people with VC backing who wanted to help people, not just be in it for the cash.
  17. swm macrumors regular

    May 29, 2013
    dunno. there's the appstore, where you can buy stuff. and if there's an issue with getting your app to the first page of results, then i don't quite get it how it would help to have any kind of show with whoever may the host be, to fix this. why would anyone hope that the (so called) biased app-store positioning would be any different in a pre-recorded show done by the very same company.

    anyway, who watches stuff like this? regardless whether on apple music or wherever it is available... TV shop for apps?
  18. wigby macrumors 68000

    Jun 7, 2007
    The only problem I have with his comments is that right now, hundreds of other talent and actors are saying the same thing about their own productions too. They think they know better but they don't speak up either and cash the check. I have no problem with Vaynerchuk and I'm sure he's smart but his criticism after the fact really do invalidate his opinion on the subject of Apple TV show production entirely.
  19. Corrode macrumors 6502a


    Dec 26, 2008
    Calgary, AB
    Who do you think came up with the name for the show?
  20. iisdan macrumors 6502

    Feb 19, 2010
    It was incredibly boring, the hosts were ****. I couldn't even make it through one episode
  21. swm macrumors regular

    May 29, 2013
    and this guy was like: marketing can fix everything (crappy product, service) but here marketing wasn't good enough... like it would turn **** into gold. meh.
  22. gnipgnop macrumors 65816

    Feb 18, 2009
    Marketing? I don't think Netflix or Amazon really do that much marketing for the majority of their shows. If you use their service, you see new shows popping up in the content lists that you browse. If you don't use their service, it's not going to matter much.
  23. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    His explanation doesn’t hold water. He says he felt very strongly about it yet failed to vocalize anything, then implies he should be given a pat on the back for not doing anything. And if he felt like it was a waste of time why did he bother to keep going? It sounds a little like he wanted to be the face of things more than he was. And the show wasn’t particularly strong, but hindsight quarterbacks who helped it fail don’t deserve a trophy.
  24. mi7chy macrumors 603


    Oct 24, 2014
    No amount of marketing could've saved a terrible idea.

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