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'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing
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Does mixed have a new definition? The show received bad reviews, not mixed.
I'm old, but in my days of youth a few (or several) decades ago there was a ridiculous thing called local cable shows that were basically some nutbag in his mommy's basement with a low end video cam (VHS of course) and low end audio ranting about crap no one else cared about. We now have this crap all over the internet, and unfortunately, we have this crap even on channels from streaming services that should know how to create decent programming. I suspect Apple has a lot of old guys closer to my age than youth who wouldn't have any idea of what the younger people want to watch. So major fail...
As a developer, I was interested in seeing the developer-side to others and their teams. I wanted to nerd out a little bit. There was just about none of that. Then you have the panel judges - and I always wondered why they picked who they did. Zero connection to any of them... in fact I never got over wondering why anyone would listen to these people - let alone an audience. They needed some people with more tread on the road. Not just marketing stuff, but development & idea people.
It was a snooze fest. The format was weird (even Shark Tank is boring at times). I tried to get into it. I just couldn't.
It was a snooze fest. The format was weird (even Shark Tank is boring at times). I tried to get into it. I just couldn't.
Could it be that the concept and execution majorly sucked like a lemon?
If you listen to Gary V, he blames himself for just about everything that goes wrong. Now, he may be right or wrong bout why this show failed, but one thing is for sure--Gary takes responsibility for his failures.
And I wouldn't call GaryV a loser.
Gary V says a whole lot of nothing. The show would probably been better with just Jessica Alba and anyone else except Gary.
It just goes to show that a tech company venturing into something they have no business going into and have no experience in, should not have started something they didn't think through in the first place. Include carpool karaoke in that mix and every other "original content" they might have in the works. I may be wrong but I have not heard Samsung starting some show.
I consider myself deep in the Apple ecosystem and aside of hearing the name, I have no idea what what it was about or how to watch it. Never got an email from Apple, saw a commercial, nothing.
Right or wrong with his comments, Vaynerchuk did not help the show. He is a classic, my-s&*t-don't stink marketing guy. VaynerMedia over promises and under delivers the majority of the time, their pitch decks are heavily recycled, and most people I know who have gone to work there from major digital marketing and ad firms are clawing at the walls to leave within months. Toxic. Him saying part of the failure was due to Apple not using his company to market the show and that he knew better is so fitting of his manic behavior. <steps off soapbox>
The show was about as vapid and shallow as the Emoji Movie. It had no general interest from anyone. It was always gonna fail, regardless of how much marketing anyone gave it.
I thought I was the only one that can’t even bring myself to utter that horrible title. Until know I really didn’t know what it could be about, but the name told me I didn’t want to find out.
A better name would have at least allowed me to consider looking at it once as it sounds like an interesting concept. Lol
Obviously they won't change a thing. They are APPLE! They are the best of the best in everything LOL
This is spot on. Who is this guy? I literally do not know what he does or who he is. And I've seen him speak! He gives the impression that he is a godsend for marketing when in fact he is just an annoying self-promoter.
No surprise the show tanked.
This. I didn't watch the show but the premise makes it sound like they used iTunes app to showcase random apps of interest with the narration by this dude. If that wasn't the premise then it sounds too much like Family Feud.
It was a real stinker......Vanerchuk's "charm" totally escapes me, sorry.
You're right. It wasn't Apple marketing because there WAS no marketing. Can't really blame Apple. Who in their right mind was watching this show?