I would try to watch the show if it didn't have that quack Gwyneth Paltrow.
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'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing
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No Gary, it wasn't the marketing. I watched a few episodes and stopped, no amount of marketing would have made me pick it back up. I had been directly exposed to your show and decided it wasn't worth my time.
Alba is also a hack, although I can't criticize her too much. Inexplicably, she has created a company and grown her net worth into the $300M+ range. Absolutely incredible for someone so seemingly daft, but she did it.
I personally can't stand listening to her...unbelievably disingenuous.
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No, I watched only a little bit of it. It was just a bad show. Anything, content wise that Apple touches, seems to be terrible. Can't spin golden apples in every adventure.
Apple selected the host, and probably all of the presenters. They set the initial overall direction and where the show was available. Even if Gary Vaynerchuk is God’s gift to awful it was Apple who picked him.
Apple is responsible for a large percentage of the reasons that this show failed. If the stars were boring, incompetent, or just plain bad Apple could have replaced them. If the show needed better exposure then Apple could have done something to fix that. If the subject wasn’t catching on Apple could have tried changing focus. Once a show gets a bad rep it’s hard to change that trajectory, but if Apple tried then it’s new choices were as bad as the original ones.
I used to say that Ford, Toyota, GM should get out of the car entertainment business. It just wasn’t their expertise. Same thing here with Apple: they may provide the device you use to watch or listen but that doesn’t make them an expert at content.
Apple is responsible for a large percentage of the reasons that this show failed. If the stars were boring, incompetent, or just plain bad Apple could have replaced them. If the show needed better exposure then Apple could have done something to fix that. If the subject wasn’t catching on Apple could have tried changing focus. Once a show gets a bad rep it’s hard to change that trajectory, but if Apple tried then it’s new choices were as bad as the original ones.
I used to say that Ford, Toyota, GM should get out of the car entertainment business. It just wasn’t their expertise. Same thing here with Apple: they may provide the device you use to watch or listen but that doesn’t make them an expert at content.
"'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing"
I can just see that comment being made on the beach front of the Statue of Liberty.
I can just see that comment being made on the beach front of the Statue of Liberty.
Celebs lend their names for a percentage of profit. The real people who run businesses like these are the silent partners and suppliers. Take Arnold for example. Finally came out with his own 'supplements' a few years ago. He had lent his name to MusclePharm and when they got sued for fraud Arnold quickly pulled his name from their products. But Gwyneth is too dumb to pull her name from quack therapies and bogus products. She is also too vacuous to notice the same suppliers also supply Alex Jones with some of his scam products. She's inadvertently funding cult wackos and rightwing extremists somewhere in the supply chain while claiming to support 'Me Too', human rights and so on.
He wanted better Marketing? Even Netflix does very minimal marketing and normally only on shows that have already “made it”, using the show to market and grow Netflix, not Netflix to market the show. Some of the best shows on there are ones I heard nothing about, but they drew me in once I started watching. Then I told all my friends; “you’ve gotta watch XYZ”.
I tried one episode of “Planet of the Apps”. Definitely didn’t “draw me in” and I sure as heck didn’t tell any friends that they should check it out. Marketing was not this show’s problem.
I tried one episode of “Planet of the Apps”. Definitely didn’t “draw me in” and I sure as heck didn’t tell any friends that they should check it out. Marketing was not this show’s problem.
Bingo. He just yammers on with motivation bullsh1t speeches because he knows people 'Share' and 'Like' that crap without really paying attention to all the empty phrases and word salad.
No, I wouldn’t say that’s the case but those in target demographic that actually discovered and watched the show was way too small. And that was in part due to the poor decisions detailed in this article. This notion that the target demographic is too small has come from those that follow tech, including many people on this forum, having no interest in the show.
Netflix is amazing. Their best shows just come out of the blue. They don't force themselves on you. They announce themselves very subtly and the content is such high quality and fresh. You discover the shows yourself without being pressured into it.
Because Apple needs to launch its paid video service. They used Apple Music as the paywall because that’s all they have at the moment.
I'd probably watch the show you're talking about. Ditch the whole contest vibe and instead pick one app per show that you think has a good future ahead of it with the proper care and feeding. Then connect that developer with a small team of people who probably don't have any fame outside of tech but would be really helpful in making their app a success. Give them an architect to refine their approach/code, a UI/UX/design expert to really polish it up, someone with a history of identifying tech trends to refine the mission and make sure they're staying out front of whatever concept the app has, a marketing person to set message and strategy, and someone in the VC world to work on pitch and sourcing capital. Give me an hour long program of a different fledgeling app developer working with that type of team each episode and you'd likely have me hooked; probably end up with a decent success rate for the participants that way too (moreso than Will.I.Am opining on the value of talking to cartoon foxes in social feeds).
Didn't provide expert input and labels it under respect. You're there to do a job man, keeping quiet is not doing the job, labeling it respect is what you can tell yourself as the ship sinks.