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I would try to watch the show if it didn't have that quack Gwyneth Paltrow.
Alba is also a hack, although I can't criticize her too much. Inexplicably, she has created a company and grown her net worth into the $300M+ range. Absolutely incredible for someone so seemingly daft, but she did it.

I personally can't stand listening to her...unbelievably disingenuous.
 
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No, I watched only a little bit of it. It was just a bad show. Anything, content wise that Apple touches, seems to be terrible. Can't spin golden apples in every adventure.
 
This is the first time I've heard of the show and it seems really boring in concept.
 
Interesting stance. Marketing is about the only thing Apple does get right these days.
 
Alba is also a hack, although I can't criticize her too much. Inexplicable, she has created a company and grown her net worth into the $300M+ range. Absolutely incredible for someone so seemingly daft, but she did it.

I personally can't stand listening to her...unbelievably disingenuous.

True, I forgot that Alba also sells snake oil.
 
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Apple selected the host, and probably all of the presenters. They set the initial overall direction and where the show was available. Even if Gary Vaynerchuk is God’s gift to awful it was Apple who picked him.

Apple is responsible for a large percentage of the reasons that this show failed. If the stars were boring, incompetent, or just plain bad Apple could have replaced them. If the show needed better exposure then Apple could have done something to fix that. If the subject wasn’t catching on Apple could have tried changing focus. Once a show gets a bad rep it’s hard to change that trajectory, but if Apple tried then it’s new choices were as bad as the original ones.

I used to say that Ford, Toyota, GM should get out of the car entertainment business. It just wasn’t their expertise. Same thing here with Apple: they may provide the device you use to watch or listen but that doesn’t make them an expert at content.
 
"'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing"

I can just see that comment being made on the beach front of the Statue of Liberty.
 
Alba is also a hack, although I can't criticize her too much. Inexplicable, she has created a company and grown her net worth into the $300M+ range. Absolutely incredible for someone so seemingly daft, but she did it.

I personally can't stand listening to her...unbelievably disingenuous.

Celebs lend their names for a percentage of profit. The real people who run businesses like these are the silent partners and suppliers. Take Arnold for example. Finally came out with his own 'supplements' a few years ago. He had lent his name to MusclePharm and when they got sued for fraud Arnold quickly pulled his name from their products. But Gwyneth is too dumb to pull her name from quack therapies and bogus products. She is also too vacuous to notice the same suppliers also supply Alex Jones with some of his scam products. She's inadvertently funding cult wackos and rightwing extremists somewhere in the supply chain while claiming to support 'Me Too', human rights and so on.
 
He wanted better Marketing? Even Netflix does very minimal marketing and normally only on shows that have already “made it”, using the show to market and grow Netflix, not Netflix to market the show. Some of the best shows on there are ones I heard nothing about, but they drew me in once I started watching. Then I told all my friends; “you’ve gotta watch XYZ”.

I tried one episode of “Planet of the Apps”. Definitely didn’t “draw me in” and I sure as heck didn’t tell any friends that they should check it out. Marketing was not this show’s problem.
 
This is spot on. Who is this guy? I literally do not know what he does or who he is. And I've seen him speak! He gives the impression that he is a godsend for marketing when in fact he is just an annoying self-promoter.

Bingo. He just yammers on with motivation bullsh1t speeches because he knows people 'Share' and 'Like' that crap without really paying attention to all the empty phrases and word salad.
 
Or that target demo was just too small. I can only speak for myself (crazy on the internet, I know), but I had no interest in the show, I thought the cringeworthy name telegraphed even lower expectations, and it didn't matter who was starring in it. The marketing had no effect either way.

I am looking forward to some of the other announced shows, however, especially Foundation.
No, I wouldn’t say that’s the case but those in target demographic that actually discovered and watched the show was way too small. And that was in part due to the poor decisions detailed in this article. This notion that the target demographic is too small has come from those that follow tech, including many people on this forum, having no interest in the show.
 
It couldn't be that it was a bad show or that it was only being offered through Apple, could it? I mean, there are tons of people with non Apple devices that can't watch these shows after all.
 
He wanted better Marketing? Even Netflix does very minimal marketing and normally only on shows that have already “made it”, using the show to market and grow Netflix, not Netflix to market the show. Some of the best shows on there are ones I heard nothing about, but they drew me in once I started watching. Then I told all my friends; “you’ve gotta watch XYZ”.

I tried one episode of “Planet of the Apps”. Definitely didn’t “draw me in” and I sure as heck didn’t tell any friends that they should check it out. Marketing was not this show’s problem.

Netflix is amazing. Their best shows just come out of the blue. They don't force themselves on you. They announce themselves very subtly and the content is such high quality and fresh. You discover the shows yourself without being pressured into it.
 
The show failed because:

Gary Vaynerchuk is annoying. Nobody can figure out what he does or why he thinks he is the man. Whenever his videos come up on social media I just hit the 'Report' button and choose the 'Spam' or 'Scam' option.

Gwyneth Paltrow is privileged out-of-touch rich chick who used her fame to build a brand that defrauds women and encourages women to be stupid by selling complete quackery like Jade Eggs to strengthen their vaginas.

Same as above with Jessica Alba. So far this casting is a disaster and would offend most real entrepreneurs who had no fame and worked to the bone from poverty.

Then we add Will.I.Am to the mix. Overexposed, overrated, overpaid, and has an annoying name.

The only way this show could have been a bigger failure would be to add Ashton Kutcher to the mix.
This person gets it.
 
Well for one thing it seems utterly stupid and random to stream tv shows on Apple MUSIC. Sort of the same reason I am impressed that original shows are still a thing on YouTube but at least that is actually about videos I guess
Because Apple needs to launch its paid video service. They used Apple Music as the paywall because that’s all they have at the moment.
 
As a developer, I was interested in seeing the developer-side to others and their teams. I wanted to nerd out a little bit. There was just about none of that. Then you have the panel judges - and I always wondered why they picked who they did. Zero connection to any of them... in fact I never got over wondering why anyone would listen to these people - let alone an audience. They needed some people with more tread on the road. Not just marketing stuff, but development & idea people.

It was a snooze fest. The format was weird (even Shark Tank is boring at times). I tried to get into it. I just couldn't.

I'd probably watch the show you're talking about. Ditch the whole contest vibe and instead pick one app per show that you think has a good future ahead of it with the proper care and feeding. Then connect that developer with a small team of people who probably don't have any fame outside of tech but would be really helpful in making their app a success. Give them an architect to refine their approach/code, a UI/UX/design expert to really polish it up, someone with a history of identifying tech trends to refine the mission and make sure they're staying out front of whatever concept the app has, a marketing person to set message and strategy, and someone in the VC world to work on pitch and sourcing capital. Give me an hour long program of a different fledgeling app developer working with that type of team each episode and you'd likely have me hooked; probably end up with a decent success rate for the participants that way too (moreso than Will.I.Am opining on the value of talking to cartoon foxes in social feeds).
 
Didn't provide expert input and labels it under respect. You're there to do a job man, keeping quiet is not doing the job, labeling it respect is what you can tell yourself as the ship sinks.
 
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