'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing

[MacLoveMacHate]

Or, who wants to watch a show about apps? Apple's wait-to-see-the-other-guy-go-first-then-do-better approach doesn't appear to working in the content space.

 

[2010mini]

Apple probably has trouble finding partners for any entertainment concepts. No one wants to help a potential competitor that has a lot of money available to become more successful.

I think it has more to do with the industry having one unanswered question from Apple: What makes up an “Apple show”??? Meaning what are the criteria writers, directors etc have to adhere to? What is their target audience?

We all know a Criterion film when we saw it. So where is Apple going?

 

[Nanotyrns]

Then we add Will.I.Am to the mix. Overexposed, overrated, overpaid, and has an annoying name.

I swear to god (Thor) he and Vanerchuk both fancy themselves the next Steve Jobs. It was excruciating to watch those two in action and coma-inducing to watch the other two.

It was just the wrong idea. You couldn't cheer for anyone's success or hope to see any meaningful advice out of the 'mentors.'

I still say it should have a been a coding show (because Swift, yo) where you had experienced young coders and maybe some 'aged' (35-55 year old) folks that had never coded a day in their life all 'competing' yet really helping each other out and offering help/encouragement while being mentored by coders from the real world -- not one of which is any sort of celebrity. At the end everyone is a winner and Apple has promoted how easy it is to code for their billions of devices.

Apple has always been a little starry-eyed/celebrity obsessed which I guess is fine but boy they hitched their wagons to the wrong 'celebrities.'

 

[EdT]

I think it has more to do with the industry having one unanswered question from Apple: What makes up an “Apple show”??? Meaning what are the criteria writers, directors etc have to adhere to? What is their target audience?

We all know a Criterion film when we saw it. So where is Apple going?

Think “Teletubbies” without all of the exciting parts.

 

[FunnelDog]

lol didn't everyone stop taking GaryVeee seriously when he became a spokesman for all those get rich quick schemes?

Was he ever anything other than that?
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Marketing? I don't think Netflix or Amazon really do that much marketing for the majority of their shows. If you use their service, you see new shows popping up in the content lists that you browse. If you don't use their service, it's not going to matter much.

I just searched "Netflix marketing budget" and a few results cite a 2 billion dollar budget for this year... if you don't think they market much, they are doing one hell of a great job hahaha

 

[MacBH928]

maybe because Apple is not a tv show company... maybe its a compute company. I don't see Ford selling beauty products.

 

[yes3sir]

An 'entrepreneur' who teaches us to be proactive, cries like a bi*ch when sh*t hits him and blames everyone but himself. Kinda ironic don't you think?

 

[SteveW928]

Oh really?

Tell that to all the people whose cable and internet bills will get jacked up because we’re no longer interested in regulating anything.

Tell that to the kids getting brain damage from lead poisoning in their water for the same reason.

Tell that to the woman who got raped and can’t get an abortion.

Tell that to the single mother working 3 jobs to scrape by while her companys’ CEOs are building their 4th beach houses because corporations enjoying record profits and record executive salaries are feeling squeezed.

What he means is it won’t make a difference to him, because he’ll still be filthy rich and won’t have to deal with anything unpleasant either way. Screw Vaynerchuk, guy is a complete douchenozzle.

Huh? I guess I'm not informed enough on Gary Vee.... but what does your list have to do with him? I'm kind of curious now how all that would tie together.

No, the Apple of 10 years ago would not have let its name be associated with this crap. In my mind's eye I try to imagine Steve Jobs viewing this for the first time ...

No doubt. Considering some of the other things that enraged him, I can only imagine.
That is probably the biggest problem at Apple these days, IMO... the lack of ability/taste to just say no.

Shouldn't Apple be working harder on figuring out wireless charging ( rest of the world seems to have it down ) and making a Mac Pro people want to buy.

You must have missed the memo. Those are all small-pie-slice things now. Apple is going the big fish... the hundreds of millions of idiots with a few bucks to spend on subscriptions. (That's where the big money is, well, until it isn't. Business geniuses they are, you know.)

 

[a.gomez]

The show sucked, The platform sucks, the marketing was nonsensical... and tons of better shows and services with better access available.

This entire thing makes no sense. Better just using the money to give free Netflix as a "perk"

 

[developer13245]

Seriously? Apple doesn't know anything about creating apps? Where have you been?

Apple is a hardware company. I has never made money on software. BOOM!

So no. It does not know anything about creating a commercially viable iOS app.

 

[MacsAre1]

Never heard of this show. So there's at least some truth to this article.

 

[Randall2018]

Because it couldn’t have been that people just weren’t interested in it?
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Nobody thought the title alone was reason enough not to watch the show?

Probably a lot of people misread it as Planet of the Apes and then were disappointed after watching it.