I have a MAX now, and I went to the store today to check out the XR. 1) The XR seems like it does 98% of what the XS/Max both do, for much less. The vast majority of iPhone users would love that phone 2) The white, red, blue and yellow look great in person 3) The XS and Max feel and look “nicer” than the XR, but I’m not seeing the utility. For example, the XR screen is fine, and the camera feels excellent. All apps will work equally well on all of these phones 4) Apple really should have released a single next generation iPhone with XR dimensions and specs and an OLED screen starting at around $899 at 128G. This would have been “the new iPhone” and created a huge upgrade cycle. Instead we have this dual track system where none of the buyers actually get real value.