What changed at Apple is the way they are trying to convince you about the quality of their products. When Steve Jobs was presenting a new product, he was really convinced that it's the best product Apple was able to produce and deliver to their customers. And it was really true. He knew it could be better with more advanced technology, but he also knew that they tried every single thing to make it great. The nice thing about that is the fact that even though the products had some flaws like that iPhone 4 antena, you knew there was SJ and that he didn't want to disappoint his customers. And if they failed, they tried harder. They didn't talk about it much, but when he was doing the keynote, you instantly knew that he is aware of their mistakes.
And that's the reason why I was able to forgive Apple when that f***ing Nvidia 8800GTS in my 2008 24" iMac failed and all the money I saved was gone (I was like 18 years old) and I was not able to pay like $1000 dollars for the repair (it happened 3 months after warranty expiration).
When Tim is on stage, you know that meanwhile he was curating the creation of new products, he was also solving some global problems, making sure everybody is happy and smiling. But what he is doing is trying to convice me that a flawed product is ok. Apple has not changed in the way they are acting about the product issues publicly. What changed is how they deal with them inside the company.
I disagree.
There have always been QC issues at apple. The difference is back in the day say 2006 there was very little social media as FB went to the masses that year and youtube wasn't like it is today, those years were the produced people like iJustine and MKBHD etc and now youtube is a go to for product review because of that.
Basically those flaws were not as well communicated through media etc. Culture has changed and people are far more tech savvy and those people above have made their careers doing so.
Now apple is the target to test against and anything people can find is documented and made much bigger than it is.
Apple also were far far smaller so the amount of units that failed were far fewer. Now they are a conglomerate and sell millions of products... in 2017 they sold 19.25 million macs in 2006 they sold 5.3 million.
The funny thing is that in 2017 where macs have grown 700% since they moved to intel we tangled in these threads where apple isnt interested and they will drop the mac. That 19.25 million units is a multi billion dollar industry.
Its easy to say that apples products are crap now but they are still the best made products its just unfortunate the keyboard has its issues on the 2015 macbook through 2017 macbook pro. It is a fact they have tried to cut down on production costs with glued components, non up gradable parts etc which I dont agree with but they arent the only company doing it. Until there is law and legislation that adds more consumer protection to ensure the longevity of these products of course apple will try to keep reducing costs.
Its a fact that a 2016 macbook pro wont last as long as a 2010 macbook pro simply because if it ships with 8gbs of ram which 90% will in 3 years time 8gb will be anemic. In 2010 you could upgrade the macbook pro to 16gbs and replace the drive which essentially made the 2010 relevant for a long time past its intended life.
My graphics card in my 2006 macbook pro died a month after the extended warranty and as a good will gesture they repaired it. Consequently after the repair I sold it and bought a 2009 unibody macbook. I didnt need to quote consumer protection law they did it for the inconvenience and I ended up spending more money with them.
TBH if you had fought hard enough you would have got a resolution with the graphics card. Here in the UK consumer rights essentially give you a 5 year warranty. A product is estimated to last that period and if it fails you can take it back for repair or replacement under fit for purpose act. Although the UK is far ahead of any other country in this respect there are laws in most countries to help.
Also back in 2005-2010 were the golden modern years they were so willing to help because they wanted people to switch. Ive never had a bad experience with apple care. I had my macbook display replaced twice in the last 2 years because the chassis keeps scratching a line across the screen. No contest each time replaced without issue.