I have spent the last couple of days reading every message in this thread (when I had the time to do so). I am happy I am not the only one that feels like Apple is abandoning its most loyal users.
My first Mac was a Mac SE/30. Before that I had a Commodore Vic-20 and then a C-64. I had friends who had Apple ][ computers, but we couldn't afford one at the time. I have been a big fan of Apple computers and specifically OS X (macOS now...) and always enjoyed thinking about what my next Mac would be. Professionally, I have mostly worked on Windows (along with some Linux, Sun Solaris and DEC VAX/VMS), but I always loved using a Mac.
I have to say these days, walking into an Apple store is a short visit. They have nothing there that I am really interested in. Apple has completely killed my enthusiasm for their products, by not only ignoring their computer line - but actually publicly denigrating them (like Tim's statement 'Why would anyone buy a PC anymore"). Statements like that just show me how out of touch Apple management is with the real world. Sure, maybe they are too rich and comfortable to actually have to do work, but most of us still need to actually get things done and need a computer to do so. Regardless of what anyone at Apple says, iOS will not be able to be used for serious work unless it operates just like macOS (in which case it would be macOS!).
I like my iPhone and iPad, but can easily get by without them. I do love the Mac though, and it is sad to see the world's greatest OS and ecosystem be purposley left to rot and die.
Having also used Windows for most of my life, I guess I can switch off of Apple if need be. I have had a bad feeling about Apple's direction for some time (dropping Computer from its name was a good indicator). As a result, I have made sure that I do not rely on any of their cloud service offerings and instead have chosen providers that offer multi-plaform support in case Apple does force me to jump ship.
There are, however, some Mac specific third party applications that I would have a hard time replacing. Selfishly, I almost wish Apple would just announce the death of the Mac, so that the developers would work to offering these applications on other platforms besides macOS.
I have always found Apple computers to be a good value (mostly because of the OS and Apple customer service). The saddest thing is that I can get a really nice user upgradeable Dell XPS tower with an Intel 8th gen 8700 for $699, and I would be just as happy if Apple would just peel the sticker off and put on an Apple logo and charge me an extra $1K for that machine in return for their support and macOS. If Dell can make money being able to sell it for $699, why couldn't Apple be profitable selling me the same thing for $1700?? I think that was about the price I paid for their Aluminum PowerMac G5 tower that I bought in the early 2000s.
Regardless, I still hold out some hope for some good updates to their hardware line in the near future. Otherwise, I will give some serious thought to jumping ship.
So much of your post is exactly how I feel, and I know there is a growing number of people (and pro users) like us. A good number of photographers have already begun migrating to Windows.
I started with the Apple IIe, and had never used any computer other than an Apple until December of 2017 -- and the list of Apple Computers I've used and owned is rather long. I was a total and loyal fanboy. Conversely, I never found them to be a good value, but I loved them anyway, and was always willing to pay up for one that fit my needs -- especially for my 2009 quad core Mac Pro.
But that came to a crashing end with the 2013 Mac Pro, when Schiller said, "Can't innovate, my eye"...
Apple was so hell bent on breaking something that wasn't broken, they completely forgot about functionality and usability. They ignored how the power users...used their workstation.
The 2009-2012 Mac Pro had the perfect case - so it only needed an update. Instead of cheese grater Mac Pro with USB 2 and Firewire ports, they could have had a Cheese Grater Mac Pro with (6) USB 3 ports and (6) Thunderbolt ports, upgraded CPUs and a regular stock user upgradable video card. ...Then keep updating the processor over the past few years. That would have been all it took to keep me.
I didn't want to have to purchase a separate enclosure for hard drives -- that would have only driving the price of the system up. Nor did I want an all-in-one iMac with limited upgradability. The MacBook Pro had memory and GPU limitations.
When Capture One Pro started leveraging multiple cores a few years ago, suddenly the 6 and 8 core workstations started looking more and more tempting. But the 2013 Mac Pro just wasn't going to cut it. 1) it was a bad design. 2) it was $5,000 for an 8-core and $4,000 for a 6-core. Way too rich for my small business blood.
So I stuck it out with my 2009 quad core Mac Pro, upgraded to an SSD boot drive and Sapphire Radeon 7950 HD Mac Edition GPU. And waited over the next few years to see what Apple would do with the Mac Pro. Maybe they'd update the computers, and the 2013 prices would come down quite a bit to make room for the new releases. ...it never happened.
I finally gave up on Apple in December of 2017 and built my PC to fit my needs, as I knew, at that point, Apple was never going to do it.
I say go for it. I'm incredibly happy I did it. It kind of feels freeing to longer be trapped by Apple's lack of interest in their professional users. Especially considering they rarely give a wide range of professional users good options.
Cheers
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Apple is too scared to license MacOS. For any price. When they did in the past, Power Computing, the "clone" was building a better computer, at a better price. I toured their manufacturing facility and they were getting ready to bring a huge facility on line. Then the license was pulled. They would have eaten Apple's lunch with computers.
So that will never, ever, happen again.
Considering Apple is hardly interested in building computers anymore, that really isn't an issue. LOL