The irony is that the concept of "cancel culture" was started and perpetuated by the same group of people who've complained for years that if somebody isn't happy with a person/company's behaviors that one should "vote with your wallet."There's a difference between cynically trashing a person's reputation or career over a single misguided comment and a coordinated choice by consumers to stop consuming a service over predatory practices.
Reddit exists inside a free market economy. Viable competition is welcome.
People are effectively voting with their wallets by taking their time and browsing elsewhere, depriving Reddit of that ad revenue. And now the same people who basically said "if you're not happy, take your business elsewhere" are now crying "cancel culture." Go figure.