The article clearly says he said that there “was not enough time to change Apollo's business model and make the necessary updates to accommodate the fees”.
If the fees are too much as you say they are then why didn’t he just say that? So the question I asked is valid. If there wasn’t enough time for a smooth transition and he had to shut it down why not take the time to make the changes then bring it back to market again?
If he doesn’t think he’d make enough back after going that route to justify the hassle that’s fine but he hasn’t come out and said that. You’re inferring that and you might be right but it could also be that the whole move left a bad taste in his mouth and he doesn’t want to deal with a company willing to change the rules of the game like that again in the future. So which is it? That’s all I was asking.
This isn’t criticism of the developer who clearly tried to negotiate the transition in good faith. This is clearly on Reddit but the original question stands.
I didn't see anyone else respond to this; thought I'd share a few thoughts.
If he carried on as is, he has a customer base at a subscription level ($12.99/year) that provides $.92 per user per month; minus his infrastructure costs, that's what provides Christian's income from Apollo.
If he simply raised his price to $49.99 a year, that's fine - but he has an installed base who are already committed at the $12.99 year rate. It's not a technical issue or a coding issue (unless there were API changes to implement); he can change the price, he just can't retroactively change the price for subs in progress.
This is the not-enough-time issue - he'd be losing money, day 1, on all the subs in place. (I think he had a rough calculation of $2-3 for the API cost per average user; not sure if that was average subscribed user or average user).
How many of those subs are going to convert from $12.99 to $49.99 (or whatever the new price is)? How many new subs might he pick up from people using the app for free? How long would he be in the red? Would he ever get back to profitability?
If Reddit had allowed the fees to ramp up over year, or work on introductory pricing for a while: that's the timing issue referred to. Strictly business model/business process; nothing technical.
Christian - and others, it sounds like - had contacted Reddit asking to have a discussion, as Reddit had said they were open to - but no response. (I know Narwhal is sticking around, but I haven't heard if they were able work something out).
I suppose he could have shut down Apollo, refund the base, and launched New! Improved Apollo! With API at the new price point; but I'm guessing he didn't want to do that. I find it kind of annoying when apps do that, myself.
That (in my opinion!) is what led to his announcement on June 8th that he was shutting down.
Then on June 9th was the AMA on the API where Reddit Management where they said they felt Christian threatened/blackmailed them (don't recall the exact wording, but there are plenty of news stories on it).
At that point I think things were effectively dead, although Christian did say after that he was still hoping for some kind of resolution. I think that was a bit naive on his part.