I totally agree. When you're the only major buyer of a chip, the chip manufacturer can put you on the back burner if they feel it's not worth their time (Motorola). The advantage of Intel and AMD is: That is their business! If they don't produce newer and faster chips, they go out of business! There is competition, and there is a will to sustain. Isn't that how economy works?
To the person commenting on how Apple DOESN'T have trouble competing with their OS:
A major factor why people don't buy Macs (besides hardware), is the lack of software or incompatibility of software they've already bought. This is my also my biggest concern. I know Apple has the basic stuff, but when you search google for a program to do something, you can usually find it for Windows. The software for d/ling programs to my phone doesn't exist for macs. I think this is a problem. Perhaps if apple was more competitive, and had a bigger marketshare, more people would write programs for Macs.
How many people here could live without touching a PC? That is, no gaming rigs, no specialty software (game cracks 🙂 ), and very little freeware. Until 90% of you can say yes, I think Apple has some work to do.