pjkelnhofer said:
Amen! I have been complaining about Apple's focus on iTMS and iPods for a couple of months now. Since the Super Bowl the front page of Apple.com was the Pepsi promotion for three weeks. Right up until the week before the mini launch. Now it has been the mini since. Apple is becoming a Digital Music company. It is fast approaching six months since they have offered a new computer (the G4 iBook). While I am sure that Apple is making money, I don't think this the best thing for loyal Apple customers.
They are focusing on digital music because it is an emerging market with a
huge potential upside. Unlike the PC market, which has become a saturated commodity market (thanks to Dell). Apple isn't going to make huge inroads in the PC market because most people don't care about the usability experience, most users just want to get e-mail and browse some web sites, and any box will do for that. Think about it, when you go to buy something that is a commodity, do you always consider price as a bigger factor...of course you do. That is why people go to Costco or Sam's...you save what, a little bit, but is it worth the hassle of the long lines, and the membership fees? Like it or not, computers have become commodities, and most people shop for them that way.
Apple is known to create products that cost a little more, but offer far better usability and ownership experiences. When you start thinking about it in relative costs, it is easier for someone to pay $50-$100 more for an iPod then to pay $300-$500 more for a computer (basic Dell vs. Emac for example - and yes we all know they cost about the same with comparable specs, but the low sticker price of the Dell attracts people). Most people don't have lots of free cash to throw at a computer purchase, especially when they consider it a commodity, then can however find the extra $50 bucks to get an iPod.
Another thing that troubles me about all these posts, was that one of the reasons I switched to the Mac was that you didn't need to buy new hardware to still have a good experience (unlike the Windows world, when every new version basically requires a new computer). I've got a G3 iMac that is humming along nicely in Panther, and other then adding some RAM, I haven't had to do anything to it. I'll get a new computer probably within the next 6 months, and mostly because I want a superdrive. Yet a lot of folks on these boards are all over Apple about the G4's, and where are the G5 powerbooks, etc. I'll guarantee you that for most users (not graphics pro's) a new Powerbook or PowerMac is plenty powerful and fast for their needs. I'd rather have Apple continue their tradition of good products with great ownership experiences, and getting products right first, than rushing them to market to satisfy a relatively small market of power hungry users. I know it sucks if your one of those users, but a company can only satisfy so many niche markets...
Cheers, and oh...so no new Powerbooks on Tuesday?
🙂