Announcement versus Ship Times
Although we hate 'vaporware' products and products that are announced as 'here' and take months to ship, Apple has had a few of these. Here is MY PERSONAL brief analysis on this aspect of the company.
Up until rather recently, Apple has choosen to focus on MacWorld expos, every 6 months to announce new machines. Yes, I know there have been exceptions, but it has become rather customary. That means to maximize the press, focus and bang for your buck you announce when half the world's mac population is watching with baited anticipation of new machines.
With the situation is it stands today, Apple is in a bit of a pickle. Its got a great OS, with a loyal userbase and what we all know has the vast potential yet unrealized to be superior. Yet the current line-up although impressive, is not the blazing speed busting machines we dream of. We all would love to say to our Wintel buddies tha we were RIGHT all along and we do have the better/faster machines.
With Pentiums reaching past 3 gig and the G4 at a mere 1.42 ist getting harder to brush away the gap. With M$ focusing on its own switch campaign and the folks at Adobe pushing Intel chips, it places Apple in a position where it does NOT set the rules or agenda.
Apple can no longer dictate the terms it announces products. It must now react to the market conditions.
By announcing/previewing 970s and 10.3 at WWDC they can get some vitally needed sales recorded on the books before quarter end. The reality of today is that Powermac sales are meager. The cost/performance ratio is not there for 'switchers' and many power users are aware of SOMETHING better in the pipeline. Of course, we have all too often been dissappointed by MOTOs latest efforts.....
So, that menas Apple MUST do something fairly drastic soon. WWDC seems like a great opportunity. Get the developer crowd excited. The delay was in part due to current politics and safety concerns, and mostly due to the chance to announce at WWDC, get early sales for the quarter and to some extent confirm though action that MacWorld July is DOA for Apple this year.
Whether Apple announces AMD fab chips, IBM 970s, Intel chips, or even another gen G4, they have to do it realtively soon or they will be forever placed in the margins of computing. I doubt Apple COULD go under, as throughout its history it has made blunders that would have sent many a company to its grave, but Apple could still be relgated to the footnotes of history, so IMO they need to act NOW.
Logic dictates that the IBM 970 will be the way to go. Its available. Its PPC compatible. Its scalable upwards for the foreseeable future. Its NOT Moto. Contrary to folks like Dvorak at PCMag, I doubt Intel is the way to go. Another transition akin to 9 to X would be harmful overall. And a Mhz to Mhz comparison of OS X vs Win on a X86 platform would still prove problematic.
It seems like Apple has fallen back to punt as they say. I suspect we will hear some great software news at NAB, and see some more spectacular stuff in the next weeks leading up to WWDC. At WWDC we will know for sure.
Keep in mind Apple is a public company out to make money. So many of their choices must be dictated by this directive. I think (hope) that we will see more product announcements at non-MacWorld events over the next 18 months and it will all be fun.