Some semblance of this will happen every year. You'll NEVER be able to allocate exactly how they need to be. And in all walks of the world of course the retail and carrier stores are gonna receive bulk as quickly as possible that's where 98% of people buy these things, and there first come first serve when shipped to the store so they leave it up to you to get there. You placed your spot in a long rigid line of preorders when you did it through the app or online. I think it makes sense this seems to apply to most everything