I mean, we no longer have a president that is trying to undermine our republic and turn this country into an autocracy. Biden, mediocre as he is, hasn't even come close to that level of appalling behavior. Truly the lesser of two evils.
For generations now, Republicans and conservative political pundits have appealed to people's sense of self-superiority by villainizing the poor (welfare queens, lazy bums, no skills, etc) and idolizing the wealthy (job creators, hard workers, American dream, etc). They've pushed the narrative that poor people are unworthy and all of their problems are self-inflicted, so why should the government help them? Why should anyone want to help them? On the other hand, we can all have a chance to be just like Jeff Bezos and Elon Musk if we simply work hard and vote Republican, like real Americans do. They pulled themselves up by their bootstraps and did it all themselves, so can you!
As you can see in this thread, the conservative strategy has worked nearly perfectly. It's given millions of Americans an entire class of people to look down on so they can feel better about themselves. The "**** you, I got mine" mentality is stronger than ever.