Im quite interested in how this goes but whether we will ever know is another matter.
What I really want is for people to vote with their wallets and not buy the 7S or the 8. I don't like the fact apple is charging an insane price for the 8 and I don't like the fact the 7S is so outdated vs the competition and still being sold at full price.
If they wanted to vote with their wallets, they would buy a Moto G and be done with it because it offers many modern amenities: big screen, water resistance/splash proofing, an AOD, 4k cable camera, fp sensor, quick charge, plenty of RAM, multi-core 64bit processing, Moto shortcuts and features, etc.
Apple is pricing their phones at higher levels and can get away with it, rightfully so too. Samsung prices, HTC prices, and other OEM prices are going up. If you want to save $ and get a ton of hardware, you gotta look at ZTE, Huawei, Moto, OnePlus and be prepared for some sort of compromise.
Tim Cook and his executives must maximize profit margins, correct? They have to appease shareholders, right? So the best way to maximize profit margins is to figure out what price point will people buy the device in droves at where they can maximize their bottom line. $999 USD is something people will pay up for because they finance that out rather than pay up front. Some just buy it outright abroad, especially when Apple offers warranty flexibility. Others are flushed with cash or saved up for the iPhone 8. $999 is a huge asking price, but if you utilize it for say 2-3 years, it isn't that bad of an expense if you think about it. Some people just ride their phones out until they're completely done.
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Agree, if I was Tim Cook, that's what I would do.
Also the number 8 is the lucky number in China and China is their biggest market. Sales over there have been declining and they would definitevely want to get their marketshare back.
I can't be as superstitious as that market because they say 4 is a bad #. The OnePlus 5 is out instead of the OP4 because to avoid bad luck.