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Apple early this week introduced new (PRODUCT)RED iPhone 8 and 8 Plus models, which officially launched today. As of this morning, the new (PRODUCT)RED iPhone devices are available for purchase in Apple retail stores, and the first (PRODUCT)RED orders have been delivered to customers.

We got our hands on one of the new candy Apple-colored devices to check out how the new bright red shade looks with a glass body, and, as is no surprise, it's gorgeous.


Apple in 2017 introduced (PRODUCT)RED iPhone 7 and iPhone 7 Plus models, but those devices paired an aluminum shell with a white front plate. 2018's (PRODUCT)RED options are arguably more attractive with a glossy red glass backplate, a red aluminum shell, and a black faceplate for the first time.

The red and black combo is undeniably attractive, and the iPhone 8's glass body looks fantastic with such a bright red shade. Other than the new color, though, the (PRODUCT)RED iPhone 8 and 8 Plus are identical to existing iPhone 8 and iPhone 8 Plus models introduced back in September.

Apple's (PRODUCT)RED iPhone 8 and iPhone 8 Plus are priced the same as other iPhone 8 models, with Apple charging $699 for the 64GB iPhone 8, $849 for the 256GB iPhone 8, $799 for the 64GB iPhone 8 Plus, and $949 for the 256GB iPhone 8 Plus.

Ahead of the unveiling of the 2018 (PRODUCT)RED devices, there were rumors suggesting Apple might also debut a (PRODUCT)RED iPhone X, but no red iPhone X materialized. Instead, Apple introduced a new (PRODUCT)RED Leather Folio for the iPhone X, which is nice looking but somewhat of a disappointment compared to the new iPhone 8 and iPhone 8 Plus.

Given how nice a bright, colorful red shade looks when paired with a glass body, we're hoping Apple plans to expand to other colors in the iPhone lineup in the future. What do you think of the new (PRODUCT)RED iPhone 8 and 8 Plus? Let us know in the comments.

Article Link: Hands-On With the New (PRODUCT)RED iPhone 8 Plus and iPhone X Leather Folio
 
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Is it Product (RED) or (PRODUCT)RED?

Apple uses (PRODUCT)RED or (RED). Example:
Screen Shot 2018-04-13 at 2.09.32 PM.png
 
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Why can't they make a red iPhoneX???? I would sell mine and buy it in a second. But I can't go back to an iPhone without FaceID and bottom swipe gestures. They are too good.

Because bright-ish red isn't possible with the PVD process being used by Apple to color the bands on the iPhone X.
 
I'm going to try speaking with upward inflection at the end of my sentences like this guy. I doubt I can do it for very long
 
The more I seed the RED iPhone 8, the more I don't like my X and wish I had the 8. FaceID isn't great, and overall the X hardware/UI experience is fiddly (horrible button placement and the touchscreen is almost too sensitive/fast). Oh well.
 
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