I posted this in the iPhone 12 article, but it’s a lot more fitting here, so I’m gonna post it here as well.
Trust me, this is one of these situations where I’m hoping that Prosser is absolutely wrong.
But if he’s not, Apple, what the hell are you doing?
First, you introduce the Apple Watch SE at an extra $79 then was predicted? That thing should have been $199. That’s the magic price point, remember? Phil Schiller and Steve Jobs used to talk about that all the time. $199 is the magic price point, not $279. even $299 would’ve sounded better psychologically. Come on now.
Then, just to add insult to injury, you take away the ceramic option for the Apple Watch. Yeah, it was quite expensive, and very much not popular. But I know people who actually liked it.
Then, you take your iPad Air, basically turn it into an iPad Pro, and upped the price. Apple has always tried to keep that $499 price. They have rarely moved away from it. But now its 599? What is going on. also, it is October. Where is it. Where is the iPad Air. You already have your next event scheduled, all the products from your previous event should be out by now.
Then, you have had an Apple TV ready for over a year according to rumors. But you’re still selling the old Apple TV HD from 2015, even though you know that it’s completely outdated. introduce a new model, or at least discontinue the HD. That’s just bad for customers, they don’t know that they’re buying a five-year-old product.
And now, you have two of your most exciting products in a long time, the AirPods studio, and the air tags. And you’re going to have the entire Internet attention next Tuesday. And what do you choose to do?
Delay the air tags another six months, even though all signs point to them already being ready, and Price gouge The AirPods Studio. The rumor has been that they would be $349. Where the hell is this $599 coming from, and why would anyone spend $600 on Apple headphones?
Seriously, I get that it’s a weird year and all, but what type of crack is Apple on.