First of all, price gouging has nothing to do with this. These are luxury services, not essential goods or services that Apple is trying to take advantage of needy consumers with absurd price hikes. Second, it's not a rip-off, which implies either fraud or gross overpricing, neither of which apply here. Did you ever stop to think that Apple TV+ has original content that the other streaming services don't that you may not care about but others do? And of course if someone wants multiple Apple services and signs up for Apple One, Apple TV+ is included anyway.
So, no, it's neither price gouging nor a rip-off. It's simply that you personally don't see the value in the service. That's not the same thing.
Disney+ has 500 films, 15,000 episodes, and 80 Disney+ originals. Apple hasn't even 1/4 of that. It's price gouging and an rip-off.